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Up 5.1% today with pawn & resale stocks: 4 of 6 are up, 3.7% on average; the S&P 500 is down 0.5%.
Lags the market
Down 96% over five years while the S&P 500 rose 76%.
“The decrease in operating expenses was primarily due to lower payroll expense”
| Since its Nov 2021 high | Down 97% |
| Latest filing | 8-K, Oct 28 |
TodayWith its group.
After its last 4 reports it closed +5.7% on average, higher 2 of 4 times.
Below Averagefor quality, not price, 5 of 14 chart checks firingWhat the Quality Score means
PLBY is #4 of 6 by Quality Score among Retail-Miscellaneous Retail.
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Reports Thu Nov 5, after the close (in 3 days). Confirmed.
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
The figures are not read from the release yet.
“The increase in revenue was primarily due to continued strong performance of Honey Birdette.”
PLBY's results filing gives no sales by line in a table we read.
No outlook figures read from this release.
“The decrease is due largely to the prior year comparative period having a $2.4 million non-recurring settlement with a licensing agent, $1.5 million in impairment charges related to right-of-use assets, and lower personnel and legal expenses in the second quarter of 2026.”
From its results filing (SEC filing · Aug 10)
Sales fell 3.9% a year over 5 years, fiscal 2020 to 2025.
Its share count grew 12% a year over 3 years.
| Reported | Gap | Reaction | 5 sessions |
|---|---|---|---|
| Aug 10, 2026 | +28.0% | +15.3% | 0.0% |
| May 11, 2026 | -4.6% | -13.3% | -27.8% |
| Mar 16, 2026 | +12.4% | -1.1% | +1.1% |
Sales grew in two of the last five years, to $121M in 2025. It lost money in each of the six years.
5 insiders sold $7.1M across 41 filings in the last 6 months. No open-market buys on record. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: PLBY is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.
Playboy Inc, formerly PLBY Group Inc connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. PLBY Group serves consumers in four categories: Style and Apparel, Digital Entertainment and Lifestyle, Sexual Wellness, and Beauty and Grooming. It operates through three segments Direct-to-Consumer, Licensing, and Digital Subscriptions and Content. It generates revenue through the sales of products and content services to consumers.
“We operate in the consumer goods space across a variety of different industries and face competition from broad direct-to-consumer platforms such as Amazon and Douyin, as well as brands and retailers that are more targeted to particular markets.”
PLBY scores 2 today, which Breakaway calls Below Average. It is #4 of 6 in Retail-Miscellaneous Retail by Quality Score, with 5 of 14 chart checks firing. Down 96% over five years while the S&P 500 rose 76%. Shares: 21.5% more than a year ago (to Jun 30). Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
PLBY scores 2 today, which Breakaway calls Below Average (0 to 5). That is #4 of 6 in Retail-Miscellaneous Retail by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind PLBY's 2.
5 insiders sold $7.1M across 41 filings in the last 6 months. No open-market buys on record. The newest is Tracey E. Edmonds, Director, who sold $30K on Sep 4. Every filing, with the scored weight, for Pro members.
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