Playboy (PLBY) logo

Playboy (PLBY) stock

Lifestyle products , market cap $140M

$1.28
+8.05%

As of 3:51 PM ET, delayed 15+ min · Live for Pro members

Quality Score
3
Below Average
In its industry
#4of 6

PLBY's Quality Score rose 1 point on Mon, Nov 2, to 3.

See PLBY's 14 chart checksSee it live, free until Wednesday morning. No account. No card. Then keep going with a free account.

We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.

Why is PLBY down?

Up 8.1% today with pawn & resale stocks: 5 of 6 are up, 4.7% on average; the S&P 500 is down 0.4%.

Lags the market

Down 96% over five years while the S&P 500 rose 76%.

“The decrease in operating expenses was primarily due to lower payroll expense”

Playboy's May 11 release said

Sources: Price history, Oct 30, 2026; Company release, May 11, 2026

1 more reason, free with an account →6 more reasons why PLBY lags the market, from its filings, with the other side, the company's words, its comparable sales, and the timeline, for Pro members.

Key facts on PLBY

Key facts on PLBY
Since its Nov 2021 highDown 97% sales $246.6M → $125.4M a year
Latest filing8-K, Oct 28 Signed a material agreement
1 more reason behind PLBY's 3, free with an account →4 more reasons behind PLBY's 3, for Pro members.

PLBY in the news

TodayWith its group.

PLBY catalysts

Coming up

After its last 4 reports it closed +5.7% on average, higher 2 of 4 times.

5 past catalysts since 2021, with sizes and sources, for Pro members.Get in free →

Why PLBY scores 3

Below Averagefor quality, not price, 5 of 14 chart checks firingWhat the Quality Score means

  • +5Chart checks 5 of 14 firing right now, one point each
  • +2Profit A profit of $283K over the last four quarters, after a loss of $63M the four before, from the SEC filingsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
  • Long-term trend subtracts
  • Size subtracts
  • Growth addsSales and margins against a year earlier: up to +3 for fast growth and widening margins, down to -2 when both shrink.
  • Dilution subtractsNew shares over the year: -1 at 10% more, -2 at 25% more.
  • Insider trades subtracts

No effect today: Run-up, Volatility, Cash flow, Persistence, and News.

What every line is worth, and the reason behind it, on PLBY and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 3:51 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-⁠scored stocks returned 2.2x the average stock over the next month. How we tested it

Alert me when PLBY's Quality Score turns up

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Here is what Pro members see.

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    A year of candles to start, out to the whole history, with insider trades marked and the Quality Score under the price.

  • Every line of the score

    Price action, the company, and signals, each with its points, on PLBY and every other stock.

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  • Congress trades

    A member's trades, newest first, each with its amount. Sort and filter the whole list.

  • 14 chart checks, read for you

    The ones firing on the stock, each in plain words, its rule a tap away.

  • Earnings, week by week

    Who reports each day, and how each stock took its last four reports.

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    Each date in the company's words, its cash against the date, and an optional alert before it.

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PLBY has 5 of 14 chart checks firing

Volume1 of 3 shown
Tight range1 of 3 shown
Buying1 of 3 shown
The other 10 checks on PLBY, and all 14 on every stock.Get in free →

PLBY RSI today: 75.1, above its 50-day, below its 200-day

Not scored

Not in the Quality Score: over 20 years of tests, 2006 to 2026, they added no edge.

The deep dive on PLBY

  • What it does and how it makes money6 findingsLicensing sales rose 87% in fiscal 2025, to $46.4M from $24.8M.SEC filing · Mar 16, 2026Trademark Licensing made up 38% of its revenue in fiscal 2025 ($46.4M of $121M), against 21% in fiscal 2024; consumer products 59%.SEC filing · Mar 16, 2026
  • Where it stands2 findingsFor Pro members2 findings on where PLBY stands: its cash, debt, and share count, for Pro members
  • What changed in its filings5 findings"On March 1, 2021, PEII also brought a claim in arbitration against AVS for outstanding and unpaid license fees." (10-Q for the quarter to Jun 30, 2026)SEC filing · Aug 10, 2026A new heading in its "Risk Factors" this year: "The imposition of duties, tariffs, trade barriers and retaliatory countermeasures implemented by the U.S. and other governments, and the resulting impacts on customer demand, may have a material adverse effect on our business …" (10-K for fiscal 2025; not in fiscal 2024's)SEC filing · Mar 16, 2026, against the one of Mar 13, 2025Backlog fell 10% in a year, to $324M on Jun 30, 2026 from $361M: sales under contract, not yet delivered.Filed figures, Jun 30, 2026
  • Who holds and trades it2 findingsFor Pro members2 findings on who holds and trades PLBY, for Pro members
10 more findings on PLBY, each with its source, for Pro membersGet in free →

How PLBY ranks in Pawn & Resale

PLBY is #4 of 6 by Quality Score among Retail-⁠Miscellaneous Retail.

How PLBY ranks in Pawn & Resale
4Playboy (PLBY) logoPLBYPlayboy3

More in Pawn & Resale

When does PLBY report earnings, and what happens after?

Reports Thu Nov 5, after the close (in 3 days). Confirmed.

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What PLBY reported on Aug 10, 2026

The quarter

The figures are not read from the release yet.

“The increase in revenue was primarily due to continued strong performance of Honey Birdette.”

The filing on EDGAR

Where the sales came from

PLBY's results filing gives no sales by line in a table we read.

The outlook

No outlook figures read from this release.

In the company's words

  • “The decrease is due largely to the prior year comparative period having a $2.4 million non-recurring settlement with a licensing agent, $1.5 million in impairment charges related to right-of-use assets, and lower personnel and legal expenses in the second quarter of 2026.”

From its results filing (SEC filing · Aug 10)

2 more sentences, for Pro members.

The numbers

Market value
$140M
today
Sales
$125M
up 4.5% on the year
Free cash flow
$1.7M
last 12 months

Sales fell 3.9% a year over 5 years, fiscal 2020 to 2025.

Its share count grew 12% a year over 3 years.

5 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on PLBY: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.Get in free →
ReportedGapReaction5
sessions
Aug 10, 2026After close+28.0%+15.3%0.0%
May 11, 2026After close-4.6%-13.3%-27.8%
Mar 16, 2026After close+12.4%-1.1%+1.1%

PLBY closed higher after 2 of its last 4 reports.

All 4 reports, and PLBY's Quality Score going into each

Everyone reporting earnings this week

PLBY sales and profit by year

Sales and profit by year

Sales grew in two of the last five years, to $121M in 2025. It lost money in each of the six years.

Insiders trading PLBY

PLBY insider trades

5 insiders sold $7.1M across 41 filings in the last 6 months. No open-⁠market buys on record. The newest:

SellTracey E. Edmonds$30KDirectorat $1.16 on Sep 4, filed Sep 9
All 41 insider filings on PLBY from the last six months, for Pro members.Get in free →

All PLBY insider trades

PLBY's officers and directors

Officers and directors with a Form 4 in the last 12 months.

One more officer or director files at PLBY. Each page above names the rest.

See insider trades by person

Which ETFs hold PLBY?

In ETFs: PLBY is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.

About Playboy

Playboy Inc, formerly PLBY Group Inc connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. PLBY Group serves consumers in four categories: Style and Apparel, Digital Entertainment and Lifestyle, Sexual Wellness, and Beauty and Grooming. It operates through three segments Direct-to-Consumer, Licensing, and Digital Subscriptions and Content. It generates revenue through the sales of products and content services to consumers.

588 employeesLos Angeles, CAinvestors.playboy.com

What Playboy says it competes with

“We operate in the consumer goods space across a variety of different industries and face competition from broad direct-to-consumer platforms such as Amazon and Douyin, as well as brands and retailers that are more targeted to particular markets.”

From its annual report, SEC filing · Mar 16, 2026

2 more sentences, what it says it does, and its sales by region, for Pro membersGet in free →

PLBY's score card

Playboy (PLBY): Quality Score 3, Below Average, #4 of 6 in Pawn & Resale, with its price, on Breakaway
The picture a link to this page shows when it is shared.

Pro members see every line of every stock's score.

  • What would turn PLBY's score around: 6 things
  • 2 more filings explained, a plain line each
  • Real-⁠time prices, no delay
BreakawaySep 9Tracey E. Edmonds sold PLBY$30K at $1.16, filed Sep 9

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See PLBY's 14 chart checks

See it live, free until Wednesday morning. No account. No card. Then keep going with a free account.

Straight Answers

As of Nov 2, 2026: PLBY's Quality Score is 3 (Below Average), #4 of 6 in Retail-Miscellaneous Retail. Insiders sold $7.1M in the last 6 months (Form 4).

Is PLBY a good stock to buy? What its Quality Score says

PLBY scores 3 today, which Breakaway calls Below Average. It is #4 of 6 in Retail-⁠Miscellaneous Retail by Quality Score, with 5 of 14 chart checks firing. Down 96% over five years while the S&P 500 rose 76%. Shares: 21.5% more than a year ago (to Jun 30). Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is PLBY's Quality Score?

PLBY scores 3 today, which Breakaway calls Below Average (0 to 5). That is #4 of 6 in Retail-⁠Miscellaneous Retail by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind PLBY's 3.

Are insiders buying PLBY?

5 insiders sold $7.1M across 41 filings in the last 6 months. No open-⁠market buys on record. The newest is Tracey E. Edmonds, Director, who sold $30K on Sep 4. Every filing, with the scored weight, for Pro members.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.

The moves after past earnings reports are past behavior, not a forecast.

The price, the score, the chart checks and readings, and the industry rank on this page are delayed at least 15 minutes.

Our top-scored stocks' record: Oct 2021 to Sep 2026, before costs. Recorded live since Sep 9 2026.

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