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Up 16% from Oct 27 to Nov 10.
| The chart | Stronger than 92% of stocks |
| Latest filing | 10-Q, Nov 4 |
Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance
HOG closed +2.7% that day on 1.9x normal volume.
After its last 4 reports it closed +2.7% on average, higher 3 of 4 times.
Above Averagefor quality, not price, 8 of 14 chart checks firingWhat the Quality Score means
HOG is #68 of 302 by Quality Score.
| Rank | Stock | Quality Score |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| 68 |
Expected to report Wed Feb 10, before the open (in 92 days).
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
A profit of $0.40 a share, from $3.10.
“HDMC revenue of $964 million in the quarter, was down 10 percent vs. prior year driven by lower shipment volume.”
| Line | Q3 2026 | Q2 2026 | Q3 2025 |
|---|---|---|---|
| Hdmc | $964M | $1.1B | $1.1B |
Each quarter's sales and their share of its total. Figures as filed (SEC filing, Nov 4)
| Measure | Figure |
|---|---|
| Global Motorcycle Retail sales | 135,500 to 139,000 units |
“Net income attributable to HDI of $43 million was down from $377 million in Q3 2025 primarily as a result of HDFS’s sale of the majority of its securitization beneficial interests and retail finance receivables in the prior year, which drove a benefit in Q3 2025.”
From its results filing (SEC filing · Oct 29)
Sales grew 2% a year over 5 years, fiscal 2020 to 2025.
Pays $0.75 a share a year.
| Reported | Gap | Reaction | 5 days |
|---|---|---|---|
| Oct 29, 2026 | +0.3% | +2.7% | +17.2% |
| Jul 23, 2026 | -0.6% | -4.0% | -10.1% |
| May 5, 2026 | +0.5% | +8.2% | +10.0% |
Sales grew in three of the last seven years, to $4.5B in 2025. It made a profit in each of the eight years.
RSI 72.7, MACD above signal, above both averages. Not scored.
Its dividends come to 24% of its free cash flow.
| Dividend | $0.75 a share a year |
| Paid out | About $75.7M a year |
| Free cash flow | $312M |
| Record | Raised each of the last 5 years |
3 insiders bought $1.4M across 3 filings in the last 6 months. No open-market sales on record. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: HOG is under 0.1% of VYM and under 0.1% of VTI, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Jul 31, 2026.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captures around 35% of the heavyweight domestic market in 2026.
HOG scores 11 today, which Breakaway calls Above Average. It is #68 of 302 in Consumer Discretionary by Quality Score, with 8 of 14 chart checks firing. Up 16% from Oct 27 to Nov 10. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
HOG scores 11 today, which Breakaway calls Above Average (11 to 14). That is #68 of 302 in Consumer Discretionary by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind HOG's 11.
3 insiders bought $1.4M across 3 filings in the last 6 months. No open-market sales on record. The newest is Gayle Littleton, CLO, CCO, CAO & Corp Sec, who bought $198K on Aug 11. Every filing, with the scored weight, for Pro members.
Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.
Insider and Congress trades, the chart, and the financials, in one score.
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