Why is HELE up?
Up 92% in a year while the S&P 500 rose 12%; down 62% over three years.
“Home & Outdoor growth was driven by strong international demand for packs, new product launches”
HELE's Quality Score fell 3 points on Tue, Nov 10, to 13. Trading picked back up (3 chart checks stopped).
We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.
Up 92% in a year while the S&P 500 rose 12%; down 62% over three years.
“Home & Outdoor growth was driven by strong international demand for packs, new product launches”
| Since its Dec 2021 high | Down 85% |
| Latest filing | 8-K, Oct 8 |
Empower Brands proposes to acquire Helen of Troy for $37 per share By Investing.com
HELE closed +25.4% that day on 6.2x normal volume.
After its last 4 reports it closed +2.9% on average, higher 2 of 4 times.
Above Averagefor quality, not price, 6 of 14 chart checks firingWhat the Quality Score means
Well above its recent run. HELE scores 13 today, against a median of 9 over its last 20 recorded sessions.
HELE is #36 of 302 by Quality Score.
| Rank | Stock | Quality Score |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| 36 |
Expected to report Thu Jan 7, before the open (in 58 days).
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
A profit of $0.19 a share.
| Line | Q2 FY27 | Q2 FY26 |
|---|---|---|
| Home & Outdoor | $228M | $209M |
Each quarter's sales and their share of its total. Figures as filed (SEC filing, Oct 8)
| Measure | Figure |
|---|---|
| GAAP diluted EPS | $3.63 to $4.26 |
Sales fell 3.2% a year over 5 years, fiscal 2021 to 2026.
Its share count fell 1.8% a year over 5 years.
| Reported | Gap | Reaction | 5 days |
|---|---|---|---|
| Oct 8, 2026 | +22.6% | +3.9% | +11.7% |
| Jul 8, 2026 | -4.8% | -10.2% | -2.9% |
| Apr 23, 2026 | +25.5% | +20.5% | +20.5% |
Sales grew in three of the last seven years, to $1.8B in 2026. It lost money in 2026 after a profit in 2025.
RSI 76.2, MACD above signal, above both averages. Not scored.
Officers and directors with a Form 4 in the last 12 months.
In ETFs: HELE is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.
Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.
“We generally sell our products in markets that are very competitive and mature.”
HELE scores 13 today, which Breakaway calls Above Average. It is #36 of 302 in Consumer Discretionary by Quality Score, with 6 of 14 chart checks firing. Up 92% in a year while the S&P 500 rose 12%; down 62% over three years. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
HELE scores 13 today, which Breakaway calls Above Average (11 to 14). That is #36 of 302 in Consumer Discretionary by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind HELE's 13.
Expected to report Thu Jan 7, before the open, a date Breakaway expects from the company's usual timing; the company has not confirmed it. HELE closed higher after 2 of its last 4 reports. Past behavior, not a forecast.
Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.
Insider and Congress trades, the chart, and the financials, in one score.
See it live, free until Thursday morning. No account. No card. Then keep going with a free account.