Helen Of Troy (HELE) logo

Helen Of Troy (HELE) stock

Home and beauty products , market cap $883M

$38.20
+2.30%

As of Tuesday's close · Live for Pro members at the open

Quality Score
13
Above Average
In its sector
#36of 302
Checks firing
6of 14
Trending up
From 52-week high
-2.1%
under its best in a year

HELE's Quality Score fell 3 points on Tue, Nov 10, to 13. Trading picked back up (3 chart checks stopped).

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Why is HELE up?

Up 92% in a year while the S&P 500 rose 12%; down 62% over three years.

“Home & Outdoor growth was driven by strong international demand for packs, new product launches”

Helen of Troy's Jul 8 release said

Sources: Price history, Nov 9, 2026; Company release, Jul 8, 2026

1 more reason, free with an account →2 more reasons why HELE beats this year, from its filings, with the company's words and the timeline, for Pro members.

Key facts on HELE

Key facts on HELE
Since its Dec 2021 highDown 85% profit $223.8M → a $99.2M loss a year
Latest filing8-K, Oct 8 Reported its quarterly results
1 more reason behind HELE's 13, free with an account →2 more reasons behind HELE's 13, for Pro members.

HELE in the news

Wed Nov 4Empower Brands proposes to acquire Helen of Troy for $37 per share By Investing.com investing.com india and 8 more HELE closed +25.4% that day.

Big story

Wed Nov 4: Deal

Empower Brands proposes to acquire Helen of Troy for $37 per share By Investing.com

HELE closed +25.4% that day on 6.2x normal volume.

Reported by investing.com india · covered by 9 outlets

Get an alert on HELE's next big story →

Outlet counts from the GDELT Project. The move is what HELE did that session, not a claim about why.

HELE catalysts

Coming up

After its last 4 reports it closed +2.9% on average, higher 2 of 4 times.

40 past catalysts since 2018, with sizes and sources, for Pro members.

Why HELE scores 13

Above Averagefor quality, not price, 6 of 14 chart checks firingWhat the Quality Score means

Well above its recent run. HELE scores 13 today, against a median of 9 over its last 20 recorded sessions.

  • +6Chart checks 6 of 14 firing right now, one point each
  • +3News acquisition target
  • Long-term trend adds
  • Run-up adds
  • Persistence adds

No effect today: Size, Profit, Growth, Dilution, Volatility, and Cash flow.

What every line is worth, and the reason behind it, on HELE and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 11:29 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-scored stocks returned 2.2x the average stock over the next month. Reconstructed after the fact; recorded live since Sep 9, 2026. How we tested it

How HELE ranks in Consumer Discretionary

HELE is #36 of 302 by Quality Score.

How HELE ranks in Consumer Discretionary
RankStockQuality Score
36Helen Of Troy (HELE) logoHELEHelen Of Troy13

More in Consumer Discretionary

When does HELE report earnings, and what happens after?

Expected to report Thu Jan 7, before the open (in 58 days).

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What HELE reported on Oct 8, 2026

The quarter

A profit of $0.19 a share.

The quarter that ended Aug 31, from the company's press release

The press releaseThe filing on EDGAR

Where the sales came from

Where the quarter's sales came from
LineQ2
FY27
Q2
FY26
By segment
Home & Outdoorup 9.2%$228M52%$209M48%

Each quarter's sales and their share of its total. Figures as filed (SEC filing, Oct 8)

3 more lines, for Pro members.

The outlook

The outlook the company gave, by period
MeasureFigure
FY27
GAAP diluted EPS$3.63 to $4.26raised

Figures as filed (SEC filing, Oct 8)

2 more outlook lines, for Pro members.

The numbers

Market value
$883M
today
Sales
$1.8B
up 0.32% on the year
Free cash flow
$147M
last 12 months

Sales fell 3.2% a year over 5 years, fiscal 2021 to 2026.

Its share count fell 1.8% a year over 5 years.

5 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on HELE: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.

Close after the report, last 3

+20.5%-10.2%+3.9%
Apr 23Jul 8Oct 8
ReportedGapReaction5
days
Oct 8, 2026Before open+22.6%+3.9%+11.7%
Jul 8, 2026Before open-4.8%-10.2%-2.9%
Apr 23, 2026Before open+25.5%+20.5%+20.5%

HELE closed higher after 2 of its last 4 reports.

All 4 reports, and HELE's Quality Score going into each

HELE sales and profit by year

Sales and profit by year

Sales grew in three of the last seven years, to $1.8B in 2026. It lost money in 2026 after a profit in 2025.

HELE has 6 of 14 chart checks firing

Volume1 of 3 shown
Tight range1 of 3 shown
Buying1 of 3 shown
The other 10 checks on HELE, and all 14 on every stock.Get in free →

HELE RSI today: 76.2, above its 50-day and 200-day averages

Not scored

RSI 76.2, MACD above signal, above both averages. Not scored.

The deep dive on HELE

7 more findings on HELE, each with its source, for Pro members.

HELE's officers and directors

Officers and directors with a Form 4 in the last 12 months.

4 more officers and directors file at HELE.

See insider trades by person

Which ETFs hold HELE?

In ETFs: HELE is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.

About Helen Of Troy

Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.

1,854 employeesHamiltonhelenoftroy.com

What Helen Of Troy says it competes with

“We generally sell our products in markets that are very competitive and mature.”

From its annual report, SEC filing · Apr 23, 2026

Here is what Pro members see.

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  • What would move HELE's score: 6 things
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See HELE's 14 chart checks

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Straight AnswersStraight Answers

As of Nov 10, 2026: HELE's Quality Score is 13 (Above Average), #36 of 302 in Consumer Discretionary.

What does HELE's Quality Score say?

HELE scores 13 today, which Breakaway calls Above Average. It is #36 of 302 in Consumer Discretionary by Quality Score, with 6 of 14 chart checks firing. Up 92% in a year while the S&P 500 rose 12%; down 62% over three years. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is HELE's Quality Score?

HELE scores 13 today, which Breakaway calls Above Average (11 to 14). That is #36 of 302 in Consumer Discretionary by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind HELE's 13.

When does HELE report earnings?

Expected to report Thu Jan 7, before the open, a date Breakaway expects from the company's usual timing; the company has not confirmed it. HELE closed higher after 2 of its last 4 reports. Past behavior, not a forecast.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.

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Our top-scored stocks' record: Oct 2021 to Sep 2026, before costs. Recorded live since Sep 9, 2026.

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