Why VRA rose 32% since Oct 27
Up 32% from Oct 27 to Nov 10.
- Vera Bradley rose 32% from Oct 27 to Nov 10. 16 points of it came on Nov 9.
VRA's Quality Score fell 4 points on Tue, Nov 10, to 9. Buying slipped from its highest in 20 days (4 chart checks stopped).
We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.
Up 32% from Oct 27 to Nov 10.
| The chart | Stronger than 99% of stocks |
| Latest filing | 10-Q, Sep 15 |
After its last 4 reports it closed +15.7% on average, higher 3 of 4 times.
Averagefor quality, not price, 5 of 14 chart checks firingWhat the Quality Score means
VRA is #3 of 3 by Quality Score.
| Rank | Stock | Quality Score |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 |
More in Handbags & Leather, on the Consumer Discretionary page
Expected to report Thu Dec 10, before the open (in 30 days).
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
The figures are not read from the release yet.
“The decrease was driven by strategic shifts and timing related to our marketplace strategy, in addition to a reduction in liquidation sales, while continued improvements in specialty and department stores partially offset this decline.”
VRA's results filing gives no sales by line in a table we read.
| Measure | Figure |
|---|---|
| Sales | $255M to $270M |
“The increase in year-over-year margin rate is primarily due to the impact of $7.7 million for tariff refunds received during the quarter relating to prior period customs entries; excluding tariff refunds gross margin rate improved more than 0.4% versus last year.”
From its results filing (SEC filing · Sep 15)
Sales fell 11% a year over 5 years, fiscal 2021 to 2026.
Its share count fell 3.8% a year over 5 years.
| Reported | Gap | Reaction | 5 days |
|---|---|---|---|
| Sep 15, 2026 | +18.8% | +34.5% | +36.8% |
| Jun 11, 2026 | +11.3% | +8.8% | +18.6% |
| Mar 12, 2026 | +20.1% | +35.7% | +41.8% |
Sales grew in two of the last seven years, to $270M in 2026. It made a profit in five of the eight years.
RSI 77.9, MACD above signal, above both averages. Not scored.
3 insiders bought $265K across 4 filings in the last 6 months. No open-market sales on record. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: VRA is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
“We face strong competition in each of the product lines and markets in which we compete.”
VRA scores 9 today, which Breakaway calls Average. It is #3 of 3 in Leather & Leather Products by Quality Score, with 5 of 14 chart checks firing. Up 32% from Oct 27 to Nov 10. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
VRA scores 9 today, which Breakaway calls Average (6 to 10). That is #3 of 3 in Leather & Leather Products by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind VRA's 9.
3 insiders bought $265K across 4 filings in the last 6 months. No open-market sales on record. The newest is Ivan Brockman, Director, who bought $50K on Oct 6. Every filing, with the scored weight, for Pro members.
Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.
Insider and Congress trades, the chart, and the financials, in one score.
See it live, free until Thursday morning. No account. No card. Then keep going with a free account.