Ulta Beauty (ULTA) stock

Beauty products , market cap $28B

Beauty products

Worth $28B

$664.41

-0.11%

As of Tuesday's close · Live for Pro members at the open

Quality Score

Above Average

In its industry

#2of 9

Specialty Stores

Checks firing

4of 14

Trending up

From 52-week high

-7.1%

under its best in a year

ULTA's Quality Score was unchanged on Tue, Nov 10, at 12.

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Key facts on ULTA

Key facts on ULTA
The chart	Stronger than 83% of stocks above every average
Latest filing	10-Q, Aug 27 Filed its quarterly report (10-Q) for the quarter to Aug 1, 2026

1 more reason behind ULTA's 12, free with an account →4 more reasons behind ULTA's 12, for Pro members.

ULTA catalysts

Coming up

After its last 4 reports it closed -2.6% on average, higher 1 of 4 times.

9 past catalysts since 2018, with sizes and sources, for Pro members.

Why ULTA scores 12

Above Averagefor quality, not price, 4 of 14 chart checks firingWhat the Quality Score means

+4Chart checks 4 of 14 firing right now, one point each
+3Long-term trend above a rising 200-⁠day average, near its 52-⁠week high

Run-up adds
Size adds
Profit addsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
Growth addsSales and margins against a year earlier: up to +3 for fast growth and widening margins, down to -2 when both shrink.
Persistence adds

No effect today: Dilution, Volatility, Cash flow, News, and Insider trades.

What every line is worth, and the reason behind it, on ULTA and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 11:29 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-scored stocks returned 2.2x the average stock over the next month. Reconstructed after the fact; recorded live since Sep 9, 2026. How we tested it

Alert me when ULTA's Quality Score turns up

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How ULTA ranks in Specialty Stores

ULTA is #2 of 9 by Quality Score.

How ULTA ranks in Specialty Stores
Rank	Stock	Checks	Quality Score
1	SBHSally Beauty	7/14	17
2	ULTAUlta Beauty	4/14	12
3	BBWIBath & Body Works	7/14	7
	REREATRenew		Open for its score
	WOOFPetco Health and Wellness		Open for its score

When does ULTA report earnings, and what happens after?

Reports Thu Dec 3, after the close (in 23 days). Confirmed.

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What ULTA reported on Aug 27, 2026

The quarter

The figures are not read from the release yet.

“Net sales increased 8.9% to $3.0 billion, primarily due to increased comparable sales, the acquisition of Space NK, and sales from new stores .”

The filing on EDGAR

Where the sales came from

ULTA's results filing gives no sales by line in a table we read.

The outlook

No outlook figures read from this release.

In the company's words

“As a percentage of net sales, gross profit decreased to 39.1% compared to 39.2%, primarily due to the impact of the Space NK business mix.”

From its results filing (SEC filing · Aug 27)

1 more sentence, for Pro members.

The numbers

Market value: $28B; today
Sales: $13B; up 11.2% on the year
Free cash flow: $1.1B; last 12 months

Sales grew 15% a year over 5 years, fiscal 2020 to 2025.

Its share count fell 4.5% a year over 5 years.

5 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on ULTA: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.

Close after the report, last 3

-14.2%-4.8%-4.2%

Mar 12Jun 2Aug 27

Reported	When	Gap	Reaction	5 days
Aug 27, 2026After close	After close	+0.3%	-4.2%	+3.1%
Jun 2, 2026After close	After close	-3.3%	-4.8%	-3.4%
Mar 12, 2026After close	After close	-9.3%	-14.2%	-14.5%

ULTA closed higher after 1 of its last 4 reports.

All 4 reports, and ULTA's Quality Score going into each

ULTA sales and profit by year

Sales and profit by year

Sales grew in six of the last seven years, to $12B in 2025. It made a profit in each of the eight years.

ULTA has 4 of 14 chart checks firing

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on ULTA, and all 14 on every stock.Get in free →

ULTA RSI today: 68.5, above its 50-day and 200-day averages

Not scored

RSI 68.5, MACD above signal, above both averages. Not scored.13 readings

The deep dive on ULTA

What it does and how it makes money2 findingsIt kept 12 cents of each dollar of sales in fiscal 2025: $1.53B of operating profit on $12.4B of sales.Annual report, filed Mar 26, 2026
Where it stands4 findingsFor Pro members4 findings on where ULTA stands: its cash, debt, and share count, for Pro members
What changed in its filings6 findingsA new heading in its "Risk Factors" this year: "If we are not successful in managing our inventory balances, our sales may decline and our results of operations may be negatively affected." (10-K for fiscal 2026; not in fiscal 2025's)SEC filing · Mar 26, 2026, against the one of Mar 27, 2025
Who holds and trades it5 findingsFor Pro members5 findings on who holds and trades ULTA, for Pro members

15 more findings on ULTA, each with its source, for Pro members.

ULTA insider trades

3 insiders sold $1.6M across 3 filings in the last 6 months. No open-⁠market buys on record. The newest:

SellKecia Steelman$1.1MPresident and CEOat $545.88 on Sep 17, filed Sep 21

SellKecia SteelmanPresident and CEO$1.1Mat $545.88 on Sep 17, filed Sep 21

All 3 insider filings on ULTA from the last six months, for Pro members.

All ULTA insider trades

ULTA trades by Congress and the executive branch

9 trades disclosed in the last six months. The newest:

SellDonald Trump$1K to $15KPresident (R)traded Jul 17, disclosed Sep 22(67 days later)

SellDonald TrumpPresident (R)$1K to $15Ktraded Jul 17, disclosed Sep 22(67 days later)

All 9 trades on ULTA disclosed by Congress and the executive branch, for Pro members.Get in free →

See what Congress is buying across the market

ULTA's officers and directors

Officers and directors with a Form 4 in the last 12 months.

Kecia SteelmanPresident and CEO · 1 trade
Christopher DelOreficeChief Financial Officer · no trades on file
Kelly E. GarciaChief Technology Officer · no trades on file
Anita Jane RyanChief Human Resources Officer · no trades on file
Christopher LialiosSVP, Controller (P. Acct Ofc.) · no trades on file
Rene G. CasaresChief Legal Officer · no trades on file
George R. Mrkonic Jr.Director · 1 trade
George R. Mrkonic Jr.Director · 1 trade

6 more officers and directors file at ULTA.

See insider trades by person

Which ETFs hold ULTA?

In ETFs: ULTA is 0.2% of SPMO, 0.1% of SCHG, and under 0.1% of IVV, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Aug 31, 2026.

About Ulta Beauty

Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 stores and e-commerce. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland), has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

65,000 employeesBolingbrook, ILulta.com

What Ulta Beauty says it competes with

“The Company’s major competitors for prestige and mass products include traditional department stores, specialty stores, grocery stores, drug stores, mass merchandisers, and the online capabilities of national retailers and brands, as well as pure-play e-commerce companies and online marketplaces.”

From its annual report, SEC filing · Mar 26, 2026

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What would move ULTA's score: 6 things
1 more filing explained, a plain line each
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BreakawaySep 4Ro Khanna bought ULTA$1K to $15K, disclosed Sep 4

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See ULTA's 14 chart checks

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Straight AnswersStraight Answers

As of Nov 10, 2026: ULTA's Quality Score is 12 (Above Average), #2 of 9 in Specialty Stores. Insiders sold $1.6M in the last 6 months (Form 4).

What does ULTA's Quality Score say?

ULTA scores 12 today, which Breakaway calls Above Average. It is #2 of 9 in Retail-⁠Retail Stores by Quality Score, with 4 of 14 chart checks firing. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is ULTA's Quality Score?

ULTA scores 12 today, which Breakaway calls Above Average (11 to 14). That is #2 of 9 in Retail-⁠Retail Stores by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind ULTA's 12.

Are insiders buying ULTA?

3 insiders sold $1.6M across 3 filings in the last 6 months. No open-⁠market buys on record. The newest is Kecia Steelman, President and CEO, who sold $1.1M on Sep 17. Every filing, with the scored weight, for Pro members.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.