Sally Beauty Holdings (SBH) stock

Beauty product stores , market cap $1.8B

Stores for professional beauty products

Worth $1.8B

$20.54

+5.39%

As of Tuesday's close · Live for Pro members at the open

Quality Score

Excellent

In its industry

#1of 9

Specialty Stores

Checks firing

7of 14

Trending up

From 52-week high

-2.5%

under its best in a year

Up:Up to Excellent for the first time since Oct 2025. Scores before Sep 10, 2026 were rebuilt.

SBH's Quality Score rose 4 points on Tue, Nov 10, to 17. Its 6-month gain rose to 64%, past 60%.

See SBH's 14 chart checksSee it live, free until Thursday morning. No account. No card. Then keep going with a free account.

We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.

Why is SBH up?

Up 133% over three years while the S&P 500 rose 80%.

Free cash flow went from $57.2M in fiscal 2022 to $172.7M in fiscal 2025.

Sources: Price history, Nov 9, 2026; Annual reports, Sep 30, 2025

1 more reason, free with an account →2 more reasons why SBH beats the market, from its filings, with how the business stands, its comparable sales, and the timeline, for Pro members.

Key facts on SBH

Key facts on SBH
Its score	Up:Up to Excellent for the first time since Oct 2025 Scores before Sep 10, 2026 were rebuilt.
Latest filing	8-K, Nov 10 Reported its quarterly results

1 more reason behind SBH's 17, free with an account →3 more reasons behind SBH's 17, for Pro members.

SBH in the news

ReportThis morning: the results are out. Past reports ›

In the newsSally Beauty (SBH) Surpasses Q4 Earnings and Revenue Estimates Yahoo Finance and 3 more · 6:55 AM ET

What's next

Tue Nov 10: Investor presentationSlides filed with an 8-K.

Expected to report Mon Feb 8, before the open

After its last 4 reports it closed +2.7% on average, higher 3 of 4 times.

1 more date ahead: the meeting, for Pro members.

SBH catalysts

9 past catalysts since 2018, with sizes and sources, for Pro members.

Why SBH scores 17

Excellentfor quality, not price, 7 of 14 chart checks firingWhat the Quality Score means

Well above its recent run. SBH scores 17 today, against a median of 10 over its last 20 recorded sessions.

+7Chart checks 7 of 14 firing right now, one point each
+3Long-term trend above a rising 200-⁠day average, near its 52-⁠week high

Run-up adds
Profit addsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
Persistence adds
News adds

No effect today: Size, Growth, Dilution, Volatility, and Cash flow.

What every line is worth, and the reason behind it, on SBH and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 11:29 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-scored stocks returned 2.2x the average stock over the next month. Reconstructed after the fact; recorded live since Sep 9, 2026. How we tested it

Alert me when SBH's Quality Score turns up

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How SBH ranks in Specialty Stores

SBH is #1 of 9 by Quality Score.

How SBH ranks in Specialty Stores
Rank	Stock	Checks	Quality Score
1	SBHSally Beauty	7/14	17
2	ULTAUlta Beauty	4/14	12
3	BBWIBath & Body Works	7/14	7
	RENTRent the Runway		Open for its score
	REREATRenew		Open for its score
	WOOFPetco Health and Wellness		Open for its score

When does SBH report earnings, and what happens after?

Expected to report Mon Feb 8, before the open (in 90 days).

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What SBH reported on Nov 10, 2026

The quarter

The figures are not read from the release yet.

The filing on EDGAR

Where the sales came from

SBH's results filing gives no sales by line in a table we read.

The outlook

The outlook the company gave, by period
Measure	Figure
FY27
Consolidated net sales	$3.77B to $3.81B

Figures as filed (SEC filing, Nov 10)

1 more outlook line, for Pro members.

The numbers

Market value: $1.8B; today
Sales: $3.7B; up 1.1% on the year
Free cash flow: $241M; last 12 months

Sales grew 1% a year over 5 years, fiscal 2020 to 2025.

Its share count fell 2% a year over 5 years.

5 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on SBH: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.

Close after the report, last 3

-7.5%+7.8%+5.4%

May 11Aug 3Nov 10

Reported	When	Gap	Reaction	5 days
Nov 10, 2026Before open	Before open	-5.8%	+5.4%	not yet
Aug 3, 2026Before open	Before open	+0.1%	+7.8%	+12.4%
May 11, 2026Before open	Before open	-1.1%	-7.5%	-15.2%

SBH closed higher after 3 of its last 4 reports.

All 4 reports, and SBH's Quality Score going into each

SBH sales and profit by year

Sales and profit by year

Sales grew in one of the last seven years, to $3.7B in 2025. It made a profit in each of the eight years.

SBH has 7 of 14 chart checks firing

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on SBH, and all 14 on every stock.Get in free →

SBH RSI today: 70.4, above its 50-day and 200-day averages

Not scored

RSI 70.4, MACD above signal, above both averages. Not scored.13 readings

The deep dive on SBH

What it does and how it makes money2 findingsIt kept 9 cents of each dollar of sales in fiscal 2025: $328M of operating profit on $3.70B of sales.Annual report, filed Nov 13, 2025
Where it stands2 findingsFor Pro members2 findings on where SBH stands: its cash, debt, and share count, for Pro members
What changed in its filings3 findingsA new heading in its "Risk Factors" this year: "We have significant lease obligations and are subject to risks associated with leasing substantial amounts of space, including future increases in occupancy costs and the need to generate significant cash flow to meet our lease obligations." (10-K for fiscal 2025; not in fiscal 2024's)SEC filing · Nov 13, 2025, against the one of Nov 14, 2024
Who holds and trades it3 findingsFor Pro members3 findings on who holds and trades SBH, for Pro members

8 more findings on SBH, each with its source, for Pro members.

SBH insider trades

One insider sold $543K across 1 filing in the last 6 months. No open-⁠market buys on record. The newest:

SellMarlo Michelle Cormier Platz$543KFormer SVP & CFOat $12.70 on Jun 8, filed Jun 9

SellMarlo Michelle Cormier PlatzFormer SVP & CFO$543Kat $12.70 on Jun 8, filed Jun 9

SBH's officers and directors

Officers and directors with a Form 4 in the last 12 months.

Denise PaulonisPresident & CEO · no trades on file
Kim McIntoshGvp, Controller & CAO · 1 trade
Scott C. ShermanSVP, CLO and CHRO · 1 trade
John Howard Goss Jr.SVP & President Sally Beauty · no trades on file
Mark Gregory SpinksPresident Beauty Systems Group · no trades on file
Dorlisa K. FlurDirector · no trades on file
Erin Nealy CoxDirector · no trades on file
Jeffrey N. BoyerDirector · no trades on file

4 more officers and directors file at SBH.

See insider trades by person

Which ETFs hold SBH?

In ETFs: SBH is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.

About Sally Beauty Holdings

Sally Beauty Holdings Inc is a professional beauty-products retailer based in the United States. The company operates throughout the United States, Puerto Rico, the United Kingdom, Belgium, Canada, Chile, Mexico, Peru, France, Ireland, Spain, Germany, Netherlands, and other geographical regions. The company operates through two business segments: Sally Beauty Supply and Beauty Systems Group. The products offered by the company include hair color and care, hair dryers and hair-styling appliances, nail care, skin care, and others.

27,000 employeesPlano, TXsallybeautyholdings.com

What Sally Beauty Holdings says it competes with

“The primary competitive factors in our industry are: the price of branded and owned brand products; exclusive distribution contracts; the quality, perceived value, brand name recognition, packaging and variety of the products sold; customer service; efficiency of distribution networks; and the availability of desirable store locations.”

From its annual report, SEC filing · Nov 13, 2025

Here is what Pro members see.

The same page for Pro members, on Microsoft
Its Quality Score and rank, the line that drives it, and the live price.
The full chart
A year of candles to start, out to the whole history, with insider trades marked and the Quality Score under the price.
Every line of the score
Price action, the company, and signals, each with its points, on SBH and every other stock.
CEOs buying their own stock
Every CEO buy, biggest names first. Sort, filter, save the list, and set optional alerts.
Congress trades
A member's trades, newest first, each with its amount. Sort and filter the whole list.
14 chart checks, read for you
The ones firing on the stock, each in plain words, its rule a tap away.
Earnings, week by week
Who reports each day, and how each stock took its last four reports.
FDA dates, counted down
Each date in the company's words, its cash against the date, and an optional alert before it.
The market map
Every stock a box, colored by its Quality Score.
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Each theme's stocks ranked by Quality Score, live. Here, AI chips.
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The ten highest Quality Scores at each close, kept day by day, week by week.
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Pro members see every line of every stock's score.

What would move SBH's score: 5 things
2 more filings explained, a plain line each
Real-⁠time prices, no delay

BreakawayJun 9Marlo Michelle Cormier Platz sold SBH$543K at $12.70, filed Jun 9

Alerts are optional.

See SBH's 14 chart checks

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Straight AnswersStraight Answers

As of Nov 10, 2026: SBH's Quality Score is 17 (Excellent), #1 of 9 in Specialty Stores. Insiders sold $543K in the last 6 months (Form 4).

What does SBH's Quality Score say?

SBH scores 17 today, which Breakaway calls Excellent. It is #1 of 9 in Retail-⁠Retail Stores by Quality Score, with 7 of 14 chart checks firing. Up 133% over three years while the S&P 500 rose 80%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is SBH's Quality Score?

SBH scores 17 today, which Breakaway calls Excellent (15 to 19). That is #1 of 9 in Retail-⁠Retail Stores by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind SBH's 17.

Are insiders buying SBH?

One insider sold $543K across 1 filing in the last 6 months. No open-⁠market buys on record. The newest is Marlo Michelle Cormier Platz, Former SVP & CFO, who sold $543K on Jun 8.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.