Why is SONO down?
Down 51% over five years while the S&P 500 rose 72%.
- Diluted EPS went from -$0.18 in fiscal 2020 to -$0.51 in fiscal 2025.
SONO's Quality Score rose 1 point on Tue, Nov 10, to 12. More shares traded than usual.
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Down 51% over five years while the S&P 500 rose 72%.
| The company | A $57M profit after losing money the year before |
| Latest filing | 8-K, Nov 10 |
ReportToday after the close: sales of $344.4M; a loss of $0.04 a share. Past reports ›
Wed Nov 4Sonos Opens Early Access to 'Sonos 27voice' AI Assistant on Nov. 6, With Full Launch Set for 2027
Tue Nov 17: ROTH 15th Annual Technology…Investor conference · date confirmed.
Expected to report Tue Feb 2, after the close
Above Averagefor quality, not price, 5 of 14 chart checks firingWhat the Quality Score means
SONO is #63 of 302 by Quality Score.
| Rank | Stock | Quality Score |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| 63 |
Expected to report Tue Feb 2, after the close (in 84 days).
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
Sales of $344.4M, 20% more than a year ago; a loss of $0.04 a share, from $0.31.
| Line | October 3,2026 | September 27,2025 |
|---|---|---|
| Sonos speakers | $248M | $206M |
Each quarter's sales and their share of its total. Figures as filed (SEC filing, Nov 10)
No outlook figures read from this release.
Sales grew 1.7% a year over 5 years, fiscal 2020 to 2025.
Its share count grew 1.9% a year over 5 years.
| Reported | Gap | Reaction | 5 days |
|---|---|---|---|
| Jul 29, 2026 | -7.7% | -17.6% | -9.1% |
| May 4, 2026 | +0.1% | -5.8% | +2.4% |
| Feb 3, 2026 | +10.1% | +6.4% | +19.3% |
Sales grew in four of the last seven years, to $1.4B in 2025. It made a profit in two of the eight years.
RSI 49.7, MACD below signal, above both averages. Not scored.
One trade disclosed in the last six months. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: SONO is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.
Sonos Inc is an audio company dedicated to elevating life through sound, offering a connected platform that brings together music, movies, stories, and conversations. Its portfolio includes home theater speakers, components, plug-in and portable speakers and headphones, known for exceptional sound, thoughtful design, ease of use and seamless access to audio content. Its partner products and other revenue categories include accessories for home integration, such as custom-designed stands, mounts, and shelving units, along with partnerships for architectural speakers and automotive sound systems, as well as licensing, advertising revenue, and subscription-based services. The company operates in the United States and other countries, with the majority of revenue coming from the United States.
“We compete against established, audio-focused sellers and developers of smart speakers, headphones and sound systems.”
SONO scores 12 today, which Breakaway calls Above Average. It is #63 of 302 in Consumer Discretionary by Quality Score, with 5 of 14 chart checks firing. Down 51% over five years while the S&P 500 rose 72%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
SONO scores 12 today, which Breakaway calls Above Average (11 to 14). That is #63 of 302 in Consumer Discretionary by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind SONO's 12.
Expected to report Tue Feb 2, after the close, a date Breakaway expects from the company's usual timing; the company has not confirmed it. SONO closed higher after 1 of its last 3 reports. Past behavior, not a forecast.
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Insider and Congress trades, the chart, and the financials, in one score.
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