Why is SOFI down?
Down 48% from its Nov 12, 2025 high.
- Its share count rose 16.0% in a year,
SOFI's Quality Score fell 4 points on Fri, Oct 30, to 1. Its daily swings widened out of the quietest 32.5% of the last 100 days (4 chart checks stopped).
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Down 48% from its Nov 12, 2025 high.
| Holding it back | Margin down 17.6 points |
| Latest filing | 8-K, Oct 27 |
After its last 4 reports it closed -4.3% on average, higher 1 of 4 times.
Below Averagefor quality, not price, 1 of 14 chart checks firingWhat the Quality Score means
SOFI is #9 of 10 by Quality Score among Consumer Finance & Fintech.
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| 9 |
Free cash flow over four quarters: SOFI -$8.79B, CHYM $312M, DAVE $327M.
Expected to report Fri Jan 29, before the open (in 88 days). Expected.
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
A profit of $0.18 a share, from $0.11.
SOFI's results filing gives no sales by line in a table we read.
| Measure | Figure |
|---|---|
| Adjusted net revenue | about $5.04B |
Sales grew 43% a year over 5 years, fiscal 2020 to 2025.
Its share count grew 12% a year over 3 years.
| Reported | Gap | Reaction | 5 sessions |
|---|---|---|---|
| Oct 27, 2026 | +10.5% | +13.4% | +14.8% |
| Jul 29, 2026 | -7.4% | -8.9% | +11.7% |
| Apr 29, 2026 | -9.9% | -15.4% | -12.8% |
Sales grew every year from 2019 to 2025, to $619M. It made a profit in two of the seven years.
One insider bought $749K across 3 filings, and one insider sold $21K across 1 filing, in the last 6 months. The newest:
One trade disclosed in the last six months. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: SOFI is under 0.1% of SCHG and under 0.1% of VTI, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Aug 31, 2026.
SoFi is a financial services company that was founded in 2011 and is based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020, the company also offers payment and account services for debit cards and digital banking.
“We compete at multiple levels, including: (i) competition among other personal loan, student loan, credit card and residential lenders, (ii) competition for deposits among other banks, some challenger banks and a variety of technology and retail companies, (iii) competition with social media and other commerce platforms and applications that offer peer-to-peer, in-app and social commerce payment capabilities, (iv) competition for investment accounts among other introductory brokerage firms and a variety of technology and other companies, (v) competition with other digital asset trading platforms and banks that offer digital asset trading and other services and products, (vi) competition for subscribers to financial services content, and (vii) competition among other technology platforms for the enterprise services we provide, such as platform as a service and cloud-native digital and core banking services.”
SOFI scores 1 today, which Breakaway calls Below Average. It is #9 of 10 in Consumer Finance & Fintech by Quality Score, with 1 of 14 chart checks firing. Down 48% from its Nov 12, 2025 high. Shares: 16.0% more than a year ago (to Jun 30). Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
SOFI scores 1 today, which Breakaway calls Below Average (0 to 5). That is #9 of 10 in Consumer Finance & Fintech by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind SOFI's 1.
One insider bought $749K across 3 filings, and one insider sold $21K across 1 filing, in the last 6 months. The newest is Robert S. Lavet, General Counsel, who sold $21K on Jun 18. Every filing, with the scored weight, for Pro members.
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