Mattel (MAT) logo

Mattel (MAT) stock

Toys and games , market cap $4.3B

$15.34
-1.60%

As of 11:12 AM ET, delayed 15+ min · Live for Pro members

Why is MAT down?

Down 31% over five years while the S&P 500 rose 72%.

“The decrease in Net Sales as reported was due to a 5% decrease in North America, partially offset by a 6% increase in International.”

Mattel's Feb 10 release said

Sources: Price history, Nov 9, 2026; Company release, Feb 10, 2026

−3News guidance cut, earnings release

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1 more reason, free with an account →2 more reasons why MAT lags the market, from its filings, with the other side, the company's words, and the timeline, for Pro members.
Quality Score
0
Below Average
In its sector
#239of 302
Checks firing
3of 14
Trending down
From 52-week high
-31.8%
under its best in a year

MAT's Quality Score was unchanged on Mon, Nov 9, at 0.

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Key facts on MAT

Key facts on MAT
Since its 2022 highDown 42% profit $903M → $502.6M a year
Latest filing10-Q, Nov 6 Filed its quarterly report (10-Q) for the quarter to Sep 30, 2026
1 more reason behind MAT's 0, free with an account →1 more reason behind MAT's 0, for Pro members.

MAT in the news

Fri Nov 6Mattel reported $1.81 billion of quarterly revenue SEC, yesterday 4:18 PM ET MAT closed +2.5% that day.

Big story

Wed Oct 14: Leadership

Mattel filed an 8-K reporting a change of CEO

MAT closed +4.0% the next session (Oct 15).

From the company's SEC filing

1 more big story on MAT in the past 12 months, for Pro members.

Tested. Our top-scored stocks returned 2.2x the average stock over the next month. Reconstructed after the fact; recorded live since Sep 9, 2026. How we tested it

MAT catalysts

Coming up

After its last 4 reports it closed -6.0% on average, higher 2 of 4 times.

10 past catalysts since 2019, with sizes and sources, for Pro members.

How MAT ranks in Consumer Discretionary

MAT is #239 of 302 by Quality Score.

How MAT ranks in Consumer Discretionary
RankStockQuality Score
239Mattel (MAT) logoMATMattel0

More in Consumer Discretionary

When does MAT report earnings, and what happens after?

Expected to report Tue Feb 9, after the close (in 91 days).

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What MAT reported on Nov 5, 2026

The quarter

Sales of $1.8B, 4% more than a year ago.

“The increase in Net Sales as reported was driven by a 4% increase in North America and a 5% increase in International.”

The quarter that ended Sep 30, from the company's press release

The press releaseThe filing on EDGAR

Where the sales came from

Where the quarter's sales came from
LineQ3
2026
Q2
2026
Q3
2025
By segment
North Americaup 3.7%$1B56%$574M51%$978M56%

Each quarter's sales and their share of its total. Figures as filed (SEC filing, Nov 6)

6 more lines, for Pro members.

The outlook

No outlook figures read from this release.

In the company's words

  • “The increase in Reported and Adjusted Operating Income was primarily driven by higher Gross Profit, partly offset by higher Advertising expenses.”

From its results filing (SEC filing · Nov 5)

1 more sentence, for Pro members.

The numbers

Market value
$4.3B
today
Sales
$5.6B
up 6.4% on the year

Sales grew 3.1% a year over 5 years, fiscal 2020 to 2025.

Its share count fell 1.6% a year over 5 years.

4 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on MAT: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.

Close after the report, last 3

+1.3%-2.7%+2.5%
Apr 29Aug 4Nov 5
ReportedGapReaction5
days
Nov 5, 2026After close-4.7%+2.5%not yet
Aug 4, 2026After close+5.3%-2.7%+1.1%
Apr 29, 2026After close-1.5%+1.3%+1.3%

MAT closed higher after 2 of its last 4 reports.

All 4 reports, and MAT's Quality Score going into each

MAT sales and profit by year

Sales and profit by year

Sales grew in three of the last seven years, to $5.3B in 2025. It made a profit in six of the eight years.

MAT has 3 of 14 chart checks firing

Volume1 of 3 shown
Tight range1 of 3 shown
Buying1 of 3 shown
The other 10 checks on MAT, and all 14 on every stock.Get in free →

MAT RSI today: 46.8, above its 50-day and 200-day averages

Not scored

RSI 46.8, MACD below signal, above both averages. Not scored.

The deep dive on MAT

  • What it does and how it makes money3 findingsIt kept 10 cents of each dollar of sales in fiscal 2025: $546M of operating profit on $5.35B of sales.Annual report, filed Feb 23, 2026
  • Where it stands2 findingsFor Pro members2 findings on where MAT stands: its cash, debt, and share count, for Pro members
  • What changed in its filings6 findings"In July and August 2026, three putative class actions were filed in the United States District Court for the Central District of California against Mattel, Inc., American Girl, LLC, and/or American Girl Brands, LLC asserting claims for unjust enrichment, money had and received …" (10-Q for the quarter to Sep 30, 2026)SEC filing · Nov 6, 2026A new heading in its "Risk Factors" this year: "To the extent Mattel incorporates AI into its business and products, challenges with properly managing its use could result in reputational harm, competitive harm, and legal liability and adversely affect Mattel's business, financial condition …" (10-K for fiscal 2025; not in fiscal 2024's)SEC filing · Feb 23, 2026, against the one of Feb 26, 2025Three Largest Customers made up 42% of its revenue in fiscal 2025, down from 44% in fiscal 2024.SEC filing · Feb 23, 2026
  • Who holds and trades it3 findingsFor Pro members3 findings on who holds and trades MAT, for Pro members

10 more findings on MAT, each with its source, for Pro members.

MAT insider trades

One insider sold $587K across 1 filing in the last 6 months. No open-⁠market buys on record. The newest:

SellZanatta Roberto Jacobo Isaias$587KEVP & Chief Supply Chain Offrat $15.02 on Aug 31, filed Sep 2

MAT's officers and directors

Officers and directors with a Form 4 in the last 12 months.

6 more officers and directors file at MAT.

See insider trades by person

Which ETFs hold MAT?

In ETFs: MAT is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.

About Mattel

Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the rest stemming from international markets.

31,000 employeesEl Segundo, CAcorporate.mattel.com

What Mattel says it competes with

“Competition in the toy industry is based primarily on product quality, play value, brand recognition, innovation, and price.”

From its annual report, SEC filing · Feb 23, 2026

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Pro members see every line of every stock's score.

  • What would turn MAT's score around: 6 things
  • 6 more filings explained, a plain line each
  • 1 more thing pulling MAT's score down
BreakawaySep 2Zanatta Roberto Jacobo Isaias sold MAT$587K at $15.02, filed Sep 2

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Straight AnswersStraight Answers

As of Nov 10, 2026: MAT's Quality Score is 0 (Below Average), #239 of 302 in Consumer Discretionary. Insiders sold $587K in the last 6 months (Form 4).

What does MAT's Quality Score say?

MAT scores 0 today, which Breakaway calls Below Average. It is #239 of 302 in Consumer Discretionary by Quality Score, with 3 of 14 chart checks firing. Down 31% over five years while the S&P 500 rose 72%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is MAT's Quality Score?

MAT scores 0 today, which Breakaway calls Below Average (0 to 5). That is #239 of 302 in Consumer Discretionary by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind MAT's 0.

Are insiders buying MAT?

One insider sold $587K across 1 filing in the last 6 months. No open-⁠market buys on record. The newest is Zanatta Roberto Jacobo Isaias, EVP & Chief Supply Chain Offr, who sold $587K on Aug 31.

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