The Kroger (KR) stock
KR's Quality Score rose 1 point on Tue, Nov 10, to 13. Trading was quieter than usual (2 chart checks started).
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Key facts on KR
| The chart | Above every average |
| Latest filing | 10-Q, Sep 18 |
KR in the news
Big story
KR closed +3.9% that day on 1.5x normal volume.
What's next
Mon Nov 16: Ex-dividend, $0.39 a shareAt the open. Pays Dec 1.
KR catalysts
After its last 4 reports it closed -1.3% on average, higher 2 of 4 times.
Why KR scores 13
Above Averagefor quality, not price, 7 of 14 chart checks firingWhat the Quality Score means
Well above its recent run. KR scores 13 today, against a median of 7 over its last 20 recorded sessions.
- +7Chart checks 7 of 14 firing right now, one point each
- +3Long-term trend above a rising 200-day average, near its 52-week high
- Size adds
- Profit adds
- Government filings adds
How KR ranks in Grocery Stores
KR is #2 of 7 by Quality Score.
| Rank | Stock | Quality Score |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| Open for its score | ||
| Open for its score |
When does KR report earnings, and what happens after?
Reports Thu Dec 3, before the open (in 23 days). Confirmed.
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
Close after the report, last 3
| Reported | Gap | Reaction | 5 days |
|---|---|---|---|
| Sep 11, 2026 | -1.6% | +2.7% | +6.7% |
| Jun 18, 2026 | -3.9% | -8.4% | -6.5% |
| Mar 5, 2026 | -1.1% | +5.3% | +6.2% |
KR sales and profit by year
Sales grew in six of the last seven years, to $148B in 2025. It made a profit in each of the eight years.
KR has 7 of 14 chart checks firing
KR RSI today: 62.4, above its 50-day and 200-day averages
RSI 62.4, MACD above signal, above both averages. Not scored.
The deep dive on KR
- What it does and how it makes moneyAnnual report, filed Mar 31, 2026
- Where it stands
- Who holds and trades it
KR insider trades
2 insiders sold $6.2M across 4 filings in the last 6 months. No open-market buys on record. The newest:
KR trades by Congress and the executive branch
28 trades disclosed in the last six months. The newest:
KR's officers and directors
Officers and directors with a Form 4 in the last 12 months.
Which ETFs hold KR?
In ETFs: KR is 0.2% of DGRO, 0.2% of VYM, and 0.1% of VIG, the most of the 24 funds Breakaway covers, by their holdings as filed for Jul 31, 2026.
About The Kroger
Founded in 1883, Kroger is the largest pure-play supermarket operator in the United States, operating roughly 2,700 stores across more than 30 banners. Kroger's business is primarily grocery-led (roughly 79% of sales), spanning fresh food and private-label offerings, complemented by fuel centers (9%) and pharmacies (12%). The firm also generates income from advertising, data analytics, and manufacturing.
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- What would move KR's score: 6 things
- 3 more filings explained, a plain line each
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Straight AnswersStraight Answers
What does KR's Quality Score say?
KR scores 13 today, which Breakaway calls Above Average. It is #2 of 7 in Retail-Grocery Stores by Quality Score, with 7 of 14 chart checks firing. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
What is KR's Quality Score?
KR scores 13 today, which Breakaway calls Above Average (11 to 14). That is #2 of 7 in Retail-Grocery Stores by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind KR's 13.
Are insiders buying KR?
2 insiders sold $6.2M across 4 filings in the last 6 months. No open-market buys on record. The newest is Mary Ellen Adcock, Executive Vice President, who sold $2.3M on Sep 18. Every filing, with the scored weight, for Pro members.
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Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.