Why does HSY lag the market?
Up 1% over three years while the S&P 500 rose 80%.
- Its operating margin went from 21.7% in fiscal 2022 to 12.3% in fiscal 2025.
The company's words and the timeline, for Pro members.
The Hershey Company (HSY) stock
$173.95
Quality Score
6
In its sector
#68of 122
Checks firing
4of 14
From 52-week high
-27.4%
HSY's Quality Score rose 3 points on Tue, Nov 10, to 6. More shares traded on its up days than on its down days lately (3 chart checks started).
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Key facts on HSY
| The company | Profit up 32% to $1.8B |
| Latest filing | 8-K, Oct 29 |
1 more reason behind HSY's 6, free with an account →2 more reasons behind HSY's 6, for Pro members.
HSY in the news
Big story
Thu Oct 29: Guidance
Hershey Lowers 2026 Sales Growth Outlook as Consumer Spending Pressures Affect Halloween Demand
HSY closed −2.1% that day on 1.8x normal volume.
What's next
Mon Nov 16: Ex-dividend, $1.452 a shareAt the open. Pays Dec 15.
HSY catalysts
Coming up
After its last 4 reports it closed +0.4% on average, higher 1 of 4 times.
Why HSY scores 6
Averagefor quality, not price, 4 of 14 chart checks firingWhat the Quality Score means
Well above its recent run. HSY scores 6 today, against a median of 1 over its last 20 recorded sessions.
- +4Chart checks 4 of 14 firing right now, one point each
- −2Long-term trend below a falling 200-day average, down over two years
- Size adds
- Profit adds
- Growth adds
What every line is worth, and the reason behind it, on HSY and every other stock.Get in free →
How HSY ranks in Consumer Staples
HSY is #68 of 122 by Quality Score.
| Rank | Stock | Quality Score |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| 68 |
When does HSY report earnings, and what happens after?
Expected to report Thu Feb 4, before the open (in 86 days).
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
What HSY reported on Oct 29, 2026
The quarter
Sales of $3.3B, 3% more than a year ago.
“Organic, constant currency net sales increased 0.8%, driven by net price realization of approximately 11 points.”
Where the sales came from
| Line | Q3 2026 | Q2 2026 | Q3 2025 |
|---|---|---|---|
| North America Confectionery | $2.7B | $2.2B | $2.6B |
Each quarter's sales and their share of its total. Figures as filed (SEC filing, Oct 29)
The outlook
| Measure | Figure |
|---|---|
| Other expense | about $5M to $10M |
In the company's words
“The reported gross margin increase was driven by net price realization, derivative mark-to-market gains, productivity program savings, tariff refunds and lower net commodity costs, which more than offset lower volume and higher freight and logistics expenses.”
From its results filing (SEC filing · Oct 29)
The numbers
- $36B
- today
- $12B
- up 6.7% on the year
- $2.1B
- last 12 months
Sales grew 7.5% a year over 5 years, fiscal 2020 to 2025.
Pays $5.81 a share a year.
Close after the report, last 3
-1.8%-3.6%-2.1%
Apr 30Jul 30Oct 29
| Reported | Gap | Reaction | 5 days |
|---|---|---|---|
| Oct 29, 2026 | -1.2% | -2.1% | +6.5% |
| Jul 30, 2026 | -0.9% | -3.6% | -2.4% |
| Apr 30, 2026 | -1.0% | -1.8% | -1.4% |
HSY sales and profit by year
Sales grew every year from 2018 to 2025, to $12B. It made a profit in each of the eight years.
HSY has 4 of 14 chart checks firing
The other 10 checks on HSY, and all 14 on every stock.Get in free →
HSY RSI today: 55.6, above its 50-day, below its 200-day
RSI 55.6, MACD above signal, above its 50-day, below its 200-day. Not scored.
The deep dive on HSY
- What it does and how it makes moneyAnnual report, filed Feb 17, 2026
- Where it stands
- What changed in its filingsSEC filing · Feb 17, 2026, against the one of Feb 18, 2025SEC filing · Feb 17, 2026
- Who holds and trades it
HSY insider trades
2 insiders sold $283K across 2 filings in the last 6 months. No open-market buys on record. The newest:
SellCordel Robbin-Coker$22K
HSY trades by Congress and the executive branch
12 trades disclosed in the last six months. The newest:
All 12 trades on HSY disclosed by Congress and the executive branch, for Pro members.Get in free →
HSY's officers and directors
Officers and directors with a Form 4 in the last 12 months.
Which ETFs hold HSY?
In ETFs: HSY is 0.6% of SCHD, 0.1% of SPMO, and 0.1% of VYM, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jul 31 to Aug 31, 2026.
About The Hershey Company
Hershey is a leading US confectionery manufacturer (in a $55 billion market, according to Euromonitor), controlling more than 35% of the domestic chocolate aisle. Beyond its namesake label, the firm's portfolio has expanded over the last 85 years and now comprises 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, though only a high-single-digit percentage of sales comes from markets outside the US, including the UK, Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confectionery business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its portfolio, as well as Pirate Brands, Dot's Pretzels, and LesserEvil over the past few years.
What The Hershey Company says it competes with
“We sell our brands in highly competitive markets with many other global multinational, national, regional and local firms.”
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- What would turn HSY's score around: 5 things
- 2 more filings explained, a plain line each
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BreakawayOct 7Ro Khanna bought HSY
Straight AnswersStraight Answers
What does HSY's Quality Score say?
HSY scores 6 today, which Breakaway calls Average. It is #68 of 122 in Consumer Staples by Quality Score, with 4 of 14 chart checks firing. Up 1% over three years while the S&P 500 rose 80%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
What is HSY's Quality Score?
HSY scores 6 today, which Breakaway calls Average (6 to 10). That is #68 of 122 in Consumer Staples by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind HSY's 6.
Are insiders buying HSY?
2 insiders sold $283K across 2 filings in the last 6 months. No open-market buys on record. The newest is Cordel Robbin-Coker, Director, who sold $22K on Jul 2. Every filing, with the scored weight, for Pro members.
Are the prices delayed?
Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.