e.l.f. Beauty (ELF) stock

Cosmetics and skin care , market cap $6.7B

Cosmetics and skin care products

Market cap $6.7B

$110.68

-0.90%

After-hours $110.51 -0.15%

As of 5:08 PM ET after-hours, delayed 15+ min · Live for Pro members

Quality Score

Above Average

In its industry

#2of 9

Personal Care

Checks firing

4of 14

Trending up

From 52-week high

-11.4%

Above the 200-day

Up:Above Average or better for 32 days in a row, the longest run since Nov 2024. Scores before Sep 10, 2026 were rebuilt.

ELF's Quality Score fell 1 point on Mon, Nov 2, to 13.

See ELF's 14 chart checksSee it live, free until Wednesday morning. No account. No card. Then keep going with a free account.

We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.

Why does ELF lag the market?

Up 8% over three years while the S&P 500 rose 89%.

Profit fell from $127.7M to $59.6M while sales rose from $1.02B to $1.76B, and its biggest one-day fall came on a results day.

Sources: Price history, Oct 30, 2026; Its high and its filings, Oct 30, 2026; Annual reports, Mar 31, 2026

1 more reason, free with an account →The other side and the timeline, for Pro members.

Get an alert when ELF's Quality Score turns up →

Key facts on ELF

Key facts on ELF
Its score	Up:Above Average or better for 32 days in a row The longest run since Nov 2024. Scores before Sep 10, 2026 were rebuilt.
Latest filing	10-Q, Aug 6 Filed its quarterly report (10-Q) for the quarter to Jun 30, 2026

1 more reason behind ELF's 13, free with an account →3 more reasons behind ELF's 13, for Pro members.

ELF in the news

ReportReports Wednesday, after the close. Every 3 months, a company tells everyone how much it sold and earned. It rose after 2 and fell after 2 of its last 4 reports, -8.2% on average. Past reports ›

Tested. Our top-⁠scored stocks returned 2.2x the average stock over the next month. How we tested it

ELF catalysts

Coming up

After its last 4 reports it closed -8.2% on average, higher 2 of 4 times.

16 past catalysts since 2020, with sizes and sources, for Pro members.Get in free →

Here is what Pro members see.

The same page for Pro members, on AMD
Its Quality Score and rank, the line that drives it, and the live price.
The full chart
A year of candles to start, out to the whole history, with insider trades marked and the Quality Score under the price.
Every line of the score
Price action, the company, and signals, each with its points, on ELF and every other stock.
CEOs buying their own stock
Every CEO buy, biggest names first. Sort, filter, save the list, and set optional alerts.
Congress trades
A member's trades, newest first, each with its amount. Sort and filter the whole list.
14 chart checks, read for you
The ones firing on the stock, each in plain words, its rule a tap away.
Earnings, week by week
Who reports each day, and how each stock took its last four reports.
FDA dates, counted down
Each date in the company's words, its cash against the date, and an optional alert before it.
The market map
Every stock a box, colored by its Quality Score.
Themes, ranked live
Each theme's stocks ranked by Quality Score, live. Here, AI chips.
The top 10, every day
The ten highest Quality Scores at each close, kept day by day, week by week.
Optional alerts, your way
Pick a stock, a score, a price, a filing, or a whole scan. It tells you by push or email.
Your watchlist, scored
Your stocks by Quality Score, today's move, or name.
On your phone and your laptop
The same account and watchlist on both, each laid out for its screen.

Prices refresh every 2.5 seconds during market hours.
Optional alerts by push, email, or the bell.
Add it to your Home Screen and it opens like an app.

ELF has 4 of 14 chart checks firing

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on ELF, and all 14 on every stock.Get in free →

ELF RSI today: 53.1, above its 50-day and 200-day averages

Not scored

Not in the Quality Score: over 20 years of tests, 2006 to 2026, they added no edge.

RSI 1453.1
Above 50, below 70.
MACD (12, 26, 9)Below signal
Crossed below its signal line 2 sessions ago.
50-day average$105.70
The price is 4.7% above it.
200-day average$81.41
The price is 36.0% above it.
50/200 crossGolden cross
The 50-day crossed above the 200-day on Aug 17.
ADX 1436.6
25 or more, with +DI above -DI.
Support$91.40
Swing low from Sep 17, 17.4% below the price.
Resistance$118.29
Swing high from Oct 16, 6.9% above the price.
52-week high$124.99
From Oct 31, 2025, 12.9% above the price.
52-week low$48.82
From Jun 5, 55.9% below the price.
Chart patternNone
No triangle, channel, or wedge in the last year.
Bollinger Bands (20, 2)Inside
The bands run from $104.06 to $118.64.
Volume1.0x
Against its 20-day average, for the time of day.

The deep dive on ELF

What it does and how it makes money3 findingsFor Pro members3 findings on what ELF does and how it makes money, for Pro members
Where it stands3 findingsFor Pro members3 findings on where ELF stands: its cash, debt, and share count, for Pro members
What changed in its filings1 findingOne customer made up 18% of its revenue in fiscal 2026, down from 23% in fiscal 2025; another made up 13%, down from 16% in fiscal 2025.SEC filing · May 21, 2026
Who holds and trades it4 findingsFor Pro members4 findings on who holds and trades ELF, for Pro members

10 more findings on ELF, each with its source, for Pro membersGet in free →

How ELF ranks in Personal Care

ELF is #2 of 9 by Quality Score among Perfumes, Cosmetics & Other Toilet Preparations.

How ELF ranks in Personal Care
1	ELThe Estée Lauder Companies	4/14	13
2	ELFe.l.f. Beauty	4/14	13
3	CLColgate-⁠Palmolive	5/14	12
	COTYCoty		Open for its score
	EPCEdgewell Personal Care		Open for its score
	HLNHaleon		Open for its score

When does ELF report earnings, and what happens after?

Reports Wed Nov 4, after the close (in 2 days). Confirmed.

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What ELF reported on Aug 5, 2026

The quarter

The figures are not read from the release yet.

“Net sales increased 36% to $479.4 million, driven by strong performance in both our retailer and e-commerce channels, in the US and internationally.”

The filing on EDGAR

Where the sales came from

ELF's results filing gives no sales by line in a table we read.

The outlook

The outlook the company gave, by period
Measure	Figure
Fiscal 2027
Net sales	$1,938.00raised

Figures as filed (SEC filing, Aug 5)

2 more outlook lines, for Pro members.

In the company's words

“Gross margin increased approximately 1,400 basis points to 83%, including approximately 1,050 basis points benefit from IEEPA tariff refunds, with the remaining increase primarily driven by benefits from pricing and lower year-over-year tariff rates.”

From its results filing (SEC filing · Aug 5)

The numbers

Market value: $6.7B; today
Sales: $1.8B; up 31.2% on the year
Free cash flow: $280M; last 12 months

Sales grew 39% a year over 5 years, fiscal 2021 to 2026.

Its share count grew 2.7% a year over 5 years.

5 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on ELF: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.Get in free →

-9.2%+4.7%+6.9%

Feb 4May 20Aug 5

Reported	When	Gap	Reaction	5 sessions
Aug 5, 2026After close	After close	+3.5%	+6.9%	+7.2%
May 20, 2026After close	After close	+6.6%	+4.7%	+13.2%
Feb 4, 2026After close	After close	+8.7%	-9.2%	-9.2%

ELF closed higher after 2 of its last 4 reports.

All 4 reports, and ELF's Quality Score going into each

Everyone reporting earnings this week

ELF sales and profit by year

Sales and profit by year

Sales grew every year from 2020 to 2026, to $1.6B. It made a profit in each of the seven years.

Insiders trading ELF

ELF insider trades

6 insiders sold $4.9M across 14 filings in the last 6 months. No open-⁠market buys on record. The newest:

SellJoshua Allen Franks$22KSVP, Operationsat $110.00 on Sep 8, filed Sep 9

SellJoshua Allen FranksSVP, Operations$22Kat $110.00 on Sep 8, filed Sep 9

All 14 insider filings on ELF from the last six months, for Pro members.Get in free →

All ELF insider trades

ELF trades by Congress and the executive branch

2 trades disclosed in the last six months. The newest:

BuyDonald Trump$1K to $15KPresident (R)traded Jun 3, disclosed Aug 22(80 days later)

BuyDonald TrumpPresident (R)$1K to $15Ktraded Jun 3, disclosed Aug 22(80 days later)

All 2 trades on ELF disclosed by Congress and the executive branch, for Pro members.Get in free →

See what Congress is buying across the market

ELF's officers and directors

Officers and directors with a Form 4 in the last 12 months.

Tarang AminChief Executive Officer · 5 trades
Joshua Allen FranksSVP, Operations · 6 trades
Jennifer Catherine HartnettChief Commercial Officer · 2 trades
Jennifer Catherine HartnettChief Commercial Officer · 2 trades
Kory MarchisottoOfficer · 2 trades
Mandy J. FieldsOfficer · 2 trades
Lauren Cooks LevitanDirector · 4 trades
Matthew FarrellDirector · 1 trade

7 more officers and directors file at ELF. Each page above names the rest.

See insider trades by person

Which ETFs hold ELF?

In ETFs: ELF is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.

About e.l.f. Beauty

e.l.f. Beauty Inc is a multi-brand beauty company that offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skin care products. The Company's mission is to make beauty accessible to every eye, lip, face, and skin concern. The company offers cosmetic accessories for women, which include eyeliner, mascara, false eyelashes, lipstick, foundation for the face, moisturizer, cleanser, and other tools through its stores and e-commerce channels.

849 employeesOakland, CAelfcosmetics.com

What e.l.f. Beauty says it competes with

“In addition to the traditional brands against which we compete, small independent companies continue to enter the market with new brands and customized product offerings.”

From its annual report, SEC filing · May 21, 2026

Its sales by region, for Pro membersGet in free →

ELF's score card

e.l.f. Beauty (ELF): Quality Score 13, Above Average, #2 of 9 in Personal Care, with its price, on Breakaway — The picture a link to this page shows when it is shared.

Pro members see every line of every stock's score.

What would move ELF's score: 3 things
1 more filing explained, a plain line each
Real-⁠time prices, no delay

BreakawayAug 22Donald Trump bought ELF$1K to $15K, disclosed Aug 22

Alerts are optional.

See ELF's 14 chart checks

See it live, free until Wednesday morning. No account. No card. Then keep going with a free account.

Straight Answers

As of Nov 2, 2026: ELF's Quality Score is 13 (Above Average), #2 of 9 in Perfumes, Cosmetics & Other Toilet Preparations. Insiders sold $4.9M in the last 6 months (Form 4).

Is ELF a good stock to buy? What its Quality Score says

ELF scores 13 today, which Breakaway calls Above Average. It is #2 of 9 in Perfumes, Cosmetics & Other Toilet Preparations by Quality Score, with 4 of 14 chart checks firing. Up 8% over three years while the S&P 500 rose 89%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is ELF's Quality Score?

ELF scores 13 today, which Breakaway calls Above Average (11 to 14). That is #2 of 9 in Perfumes, Cosmetics & Other Toilet Preparations by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind ELF's 13.

Are insiders buying ELF?

6 insiders sold $4.9M across 14 filings in the last 6 months. No open-⁠market buys on record. The newest is Joshua Allen Franks, SVP, Operations, who sold $22K on Sep 8. Every filing, with the scored weight, for Pro members.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.