Baozun (BZUN) stock

E-commerce for apparel , market cap $204M

E-commerce for apparel and electronics

Market cap $204M

$3.63

+1.97%

As of 7:29 PM ET after-hours, delayed 15+ min · Live for Pro members

Quality Score

Average

In its industry

#6of 16

Online Retail

Checks firing

4of 14

Trending up

From 52-week high

-7.4%

Above the 200-day

BZUN's Quality Score fell 1 point on Mon, Oct 26, to 7.

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Key facts on BZUN

Key facts on BZUN
The chart	Stronger than 85% of stocks above every average
Latest filing	20-F, Apr 23 Filed its annual report (20-F) for the year to Dec 31, 2025

4 more reasons behind BZUN's 7, for Pro members.

BZUN catalysts

Coming up

After its last 4 reports it closed +4.2% on average, higher 2 of 4 times.

Why BZUN scores 7

AverageTrending up, 4 of 14 chart checks firingWhat the Quality Score means

+4Chart checks 4 of 14 firing right now, one point each
+3Long-term trend above a rising 200-⁠day average, near its 52-⁠week high

Size subtracts
Profit subtractsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
Volatility subtractsA daily range of 5% or more with nothing behind it (no profit or cash flow, sales shrinking, or 10% more shares outstanding with no free cash flow): -1, or -2 from 8%.
Insider trades adds

No effect today: Run-up, Growth, Dilution, Cash flow, Persistence, and News.

What every line is worth, and the reason behind it, on BZUN and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 7:29 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-⁠scored stocks returned 2.2x the average stock over the next month. How we tested it

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Every line of the score
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Congress trades
A member's trades, newest first, each with its amount. Sort and filter the whole list.
14 chart checks, read for you
The ones firing on the stock, each in plain words, its rule a tap away.
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BZUN has 4 of 14 chart checks firing

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on BZUN, and all 14 on every stock.Get in free →

BZUN RSI today: 60.9, above its 50-day and 200-day averages

Not scored

Not in the Quality Score: over 20 years of tests, 2006 to 2026, they added no edge.

RSI 1460.9
Above 50, below 70.
MACD (12, 26, 9)Below signal
Crossed below its signal line 1 session ago.
50-day average$3.08
The price is 17.9% above it.
200-day average$2.78
The price is 30.6% above it.
50/200 crossGolden cross
The 50-day crossed above the 200-day on Aug 10.
ADX 1441.9
25 or more, with +DI above -DI.
Support$2.86
Swing low from Sep 29, 21.2% below the price.
Resistance$3.82
Swing high from Oct 27, 2025, 5.1% above the price.
52-week high$3.92
From Oct 19, 8.0% above the price.
52-week low$2.07
From Mar 26, 43.0% below the price.
Chart patternNone
No triangle, channel, or wedge in the last year.
Bollinger Bands (20, 2)Inside
The bands run from $2.97 to $3.89.
Volume0.9x
Against its 20-day average, for the time of day.

The deep dive on BZUN

What it does and how it makes money3 findingsFor Pro members3 findings on what BZUN does and how it makes money, for Pro members
Where it stands1 findingFor Pro members1 finding on where BZUN stands: its cash, debt, and share count, for Pro members
What changed in its filings2 findings"On December 10, 2019 and December 26, 2019, purported securities class action complaints were filed in the United States District Court for the Southern District of New York against us, our chief executive officer and our then chief financial officer." (20-F for fiscal 2025)SEC filing · Apr 23, 2026A new heading in its "Risk Factors" this year: "Public statements by the Company and/or our management regarding our expected performance or outlook are based on assumptions and estimates that may not prove accurate, and actual results may differ materially." (20-F for fiscal 2025; not in fiscal 2024's)SEC filing · Apr 23, 2026, against the one of Apr 23, 2025
Who holds and trades it2 findingsFor Pro members2 findings on who holds and trades BZUN, for Pro members

6 more findings on BZUN, each with its source, for Pro membersGet in free →

How BZUN ranks in Online Retail

BZUN is #6 of 16 by Quality Score among Retail-⁠Catalog & Mail-⁠Order Houses.

How BZUN ranks in Online Retail
1	GCTGigaCloud Technology	8/14	17
2	NSITInsight Enterprises	8/14	15
3	AMZNAmazon	1/14	15
	CDWCDW		Open for its score
	CHWYChewy		Open for its score
	WWayfair		Open for its score
6	BZUNBaozun	4/14	7

When does BZUN report earnings, and what happens after?

Expected to report Tue Nov 24, before the open (in 29 days). Expected.

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

+16.4%-0.8%+7.1%

Mar 25May 20Aug 27

Reported	When	Gap	Reaction	5 sessions
Aug 27, 2026Before open	Before open	+7.5%	+7.1%	0.0%
May 20, 2026Before open	Before open	+9.0%	-0.8%	-1.2%
Mar 25, 2026Before open	Before open	+5.2%	+16.4%	+12.2%

BZUN closed higher after 2 of its last 4 reports.

All 4 reports, and BZUN's Quality Score going into each

Who is trading BZUN

BZUN insider trades

2 insiders bought $673K across 23 filings in the last 6 months. No open-⁠market sales on record. The newest:

BuyWenbin Qiu$20KChief Executive Officerat $3.50 on Oct 22, filed Oct 23

BuyWenbin QiuChief Executive Officer$20Kat $3.50 on Oct 22, filed Oct 23

All 23 insider filings on BZUN from the last six months, for Pro members.Get in free →

All BZUN insider trades

BZUN's officers and directors

Officers and directors with a Form 4 in the last 12 months.

Wenbin QiuChief Executive Officer · 18 trades
Junhua WuChief Strategy Officer · 5 trades
Bin Helen YuDirector

See insider trades by person

About Baozun

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

6,762 employeesbaozun.com

What Baozun says it competes with

“We face competition from other brand e-commerce solutions providers and digital commerce enablers in China.”

From its annual report, SEC filing · Apr 23, 2026

2 more sentences and what it says it does, for Pro membersGet in free →

BZUN's score card

Baozun (BZUN): Quality Score 7, Average, #6 of 16 in Online Retail, with its price, on Breakaway — The picture a link to this page shows when it is shared.

Pro members see every line of every stock's score.

What would move BZUN's score: 6 things
3 more filings explained, a plain line each
Real-⁠time prices, no delay

BreakawayOct 23Wenbin Qiu bought BZUN$20K at $3.50, filed Oct 23

Alerts are optional.

See BZUN's 14 chart checks

See it live, free until Wednesday morning. No account. No card. Then keep going with a free account.

Straight Answers

As of Oct 26, 2026: BZUN's Quality Score is 7 (Average), #6 of 16 in Retail-Catalog & Mail-Order Houses. Insiders bought $673K in the last 6 months (Form 4).

Is BZUN a good stock to buy? What its Quality Score says

BZUN scores 7 today, which Breakaway calls Average. It is #6 of 16 in Retail-⁠Catalog & Mail-⁠Order Houses by Quality Score, with 4 of 14 chart checks firing. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is BZUN's Quality Score?

BZUN scores 7 today, which Breakaway calls Average (6 to 10). That is #6 of 16 in Retail-⁠Catalog & Mail-⁠Order Houses by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind BZUN's 7.

Are insiders buying BZUN?

2 insiders bought $673K across 23 filings in the last 6 months. No open-⁠market sales on record. The newest is Wenbin Qiu, Chief Executive Officer, who bought $20K on Oct 22. Every filing, with the scored weight, for Pro members.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.