Zebra Technologies (ZBRA) stock

Barcode printers, scanners , market cap $15B

Barcode printers, scanners, and computers

Worth $15B

$321.38

-1.63%

As of Tuesday's close · Live for Pro members at the open

Why is ZBRA down?

Down 17% from Oct 28 to Nov 10.

Its Nov 3 results: gross margin was 45.7%, from 48.0% a year before. It fell 9% on Nov 3.

Sources: Price history, Nov 10, 2026; Company release, Nov 3, 2026

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1 more reason, free with an account →2 more reasons why ZBRA fell 17% since Oct 28, from its filings, with the timeline and its peers, for Pro members.

Quality Score

Average

In its industry

#5of 16

Industrial Machinery

Checks firing

0of 14

Trending up

From 52-week high

-18.2%

under its best in a year

ZBRA's Quality Score fell 1 point on Tue, Nov 10, to 9. It did not trade higher than the day before.

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Key facts on ZBRA

Key facts on ZBRA
Since its Dec 2021 high	Down 47% profit $837M → $602M a year
Latest filing	8-K, Nov 3 Reported its quarterly results

1 more reason behind ZBRA's 9, free with an account →4 more reasons behind ZBRA's 9, for Pro members.

ZBRA in the news

Tue Nov 3Zebra Technologies Announces Third Quarter 2026 Results SEC filing 9:24 AM ET · Business Wire and 5 more ZBRA closed −8.8% that day.

Big story

Guidance

Zebra Technologies Delivers Q3 Earnings Beat, Raised Outlook, But Stock Falls

Reported by Investor's Business Daily · covered by 5 outlets

Get an alert on ZBRA's next big story →

Outlet counts from the GDELT Project. The move is what ZBRA did that session, not a claim about why.

ZBRA catalysts

Coming up

After its last 4 reports it closed +9.4% on average, higher 3 of 4 times.

31 past catalysts since 2018, with sizes and sources, for Pro members.

Why ZBRA scores 9

Averagefor quality, not price, 0 of 14 chart checks firingWhat the Quality Score means

+2Persistence median Quality Score 14.5 over the last 20 sessions
+2News guidance raised

Long-term trend adds
Run-up adds
Size adds
Profit addsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
Growth addsSales and margins against a year earlier: up to +3 for fast growth and widening margins, down to -2 when both shrink.

No effect today: Chart checks, Dilution, Volatility, and Cash flow.

What every line is worth, and the reason behind it, on ZBRA and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 11:29 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-scored stocks returned 2.2x the average stock over the next month. Reconstructed after the fact; recorded live since Sep 9, 2026. How we tested it

How ZBRA ranks in Industrial Machinery

ZBRA is #5 of 16 by Quality Score.

How ZBRA ranks in Industrial Machinery
Rank	Stock	Checks	Quality Score
1	NDSNNordson	6/14	15
2	ITWIllinois Tool Works	7/14	12
3	HLPHongli	6/14	11
	AZA2Z Cust2Mate Solutions		Open for its score
	SERVServe Robotics		Open for its score
	SYMSymbotic		Open for its score
	ZWSZurn Elkay Water Solutions		Open for its score
5	ZBRAZebra	0/14	9

When does ZBRA report earnings, and what happens after?

Expected to report Tue Feb 9, before the open (in 91 days).

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What ZBRA reported on Nov 3, 2026

The quarter

Sales of $1.6B, 22% more than a year ago; a profit of $3.43 a share.

“Gross margin decreased to 45.7% compared to 48.0% in the prior year primarily due to increased memory component costs and business mix partially offset by favorable foreign currency.”

The quarter that ended Oct 3, from the company's press release

The press release The filing on EDGAR

Where the sales came from

Where the quarter's sales came from
Line	Q3 2026	Q2 2026	Q3 2025
By product
Tangible Productsup 27%	$1.4B85%	$1.3B85%	$1.1B82%

Each quarter's sales and their share of its total. Figures as filed (SEC filing, Nov 3)

7 more lines, for Pro members.

The outlook

The outlook the company gave, by period
Measure	Figure
Fourth quarter
Sales growth	10% to 14%

Figures as filed (SEC filing, Nov 3)

4 more outlook lines, for Pro members.

In the company's words

“Operating expenses increased to $501 million from $451 million in the prior year primarily due to expenses associated with acquired businesses including amortization of intangible assets.”

From its results filing (SEC filing · Nov 3)

The numbers

Market value: $15B; today
Sales: $6.1B; up 16.9% on the year
Free cash flow: $988M; last 12 months

Sales grew 3.9% a year over 5 years, fiscal 2020 to 2025.

Its share count fell 1% a year over 5 years.

5 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on ZBRA: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.

Close after the report, last 3

+11.4%+26.5%-8.8%

May 12Aug 4Nov 3

Reported	When	Gap	Reaction	5 days
Nov 3, 2026Before open	Before open	-13.7%	-8.8%	-9.5%
Aug 4, 2026Before open	Before open	+13.2%	+26.5%	+29.6%
May 12, 2026Before open	Before open	+14.7%	+11.4%	+19.9%

ZBRA closed higher after 3 of its last 4 reports.

All 4 reports, and ZBRA's Quality Score going into each

ZBRA sales and profit by year

Sales and profit by year

Sales grew in five of the last seven years, to $5.4B in 2025. It made a profit in each of the eight years.

Nothing is firing on ZBRA right now

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on ZBRA, and all 14 on every stock.Get in free →

ZBRA RSI today: 28.5, below its 50-day, above its 200-day

Not scored

RSI 28.5, MACD below signal, below its 50-day, above its 200-day. Not scored.13 readings

The deep dive on ZBRA

What it does and how it makes money3 findingsIt kept 13 cents of each dollar of sales in fiscal 2025: $700M of operating profit on $5.40B of sales.Annual report, filed Feb 12, 2026
Where it stands4 findingsFor Pro members4 findings on where ZBRA stands: its cash, debt, and share count, for Pro members
What changed in its filings1 findingOne customer made up 29% of its revenue in fiscal 2025, up from 21% in fiscal 2024; another made up 15%, down from 19% in fiscal 2024.SEC filing · Feb 12, 2026
Who holds and trades it5 findingsFor Pro members5 findings on who holds and trades ZBRA, for Pro members

11 more findings on ZBRA, each with its source, for Pro members.

ZBRA insider trades

3 insiders sold $1.6M across 3 filings in the last 6 months. No open-⁠market buys on record. The newest:

SellMichael Cho$1.3MChief Strategy Officerat $375.20 on Aug 7, filed Aug 11

SellMichael ChoChief Strategy Officer$1.3Mat $375.20 on Aug 7, filed Aug 11

All 3 insider filings on ZBRA from the last six months, for Pro members.

All ZBRA insider trades

ZBRA trades by Congress and the executive branch

6 trades disclosed in the last six months. The newest:

BuyDonald Trump$500K to $1MPresident (R)traded Jul 20, disclosed Sep 22(64 days later)

BuyDonald TrumpPresident (R)$500K to $1Mtraded Jul 20, disclosed Sep 22(64 days later)

All 6 trades on ZBRA disclosed by Congress and the executive branch, for Pro members.Get in free →

See what Congress is buying across the market

ZBRA's officers and directors

Officers and directors with a Form 4 in the last 12 months.

Bill BurnsChief Executive Officer · no trades on file
Nathan Andrew WintersChief Financial Officer · no trades on file
Cristen L. KoglChief Legal Officer · 1 trade
Loizides Melissa LuffChief People Officer · 1 trade
Michael ChoChief Strategy Officer · 1 trade
Robert John Armstrong Jr.Chief Marketing Officer · 1 trade
Colleen M. O'SullivanChief Accounting Officer · no trades on file
Jeffrey F. SchmitzChief People Officer · no trades on file

12 more officers and directors file at ZBRA.

See insider trades by person

Which ETFs hold ZBRA?

In ETFs: ZBRA is 0.1% of FTEC, 0.1% of VGT, and under 0.1% of XLK, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Aug 31, 2026.

About Zebra Technologies

Zebra Technologies is the largest provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.

10,700 employeesLincolnshire, ILzebra.com

What Zebra Technologies says it competes with

“We operate in a highly competitive environment.”

From its annual report, SEC filing · Feb 12, 2026

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What would move ZBRA's score: 5 things
2 more filings explained, a plain line each
Real-⁠time prices, no delay

BreakawaySep 22Donald Trump bought ZBRA$500K to $1M, disclosed Sep 22

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See ZBRA's 14 chart checks

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Straight AnswersStraight Answers

As of Nov 10, 2026: ZBRA's Quality Score is 9 (Average), #5 of 16 in Industrial Machinery. Insiders sold $1.6M in the last 6 months (Form 4).

What does ZBRA's Quality Score say?

ZBRA scores 9 today, which Breakaway calls Average. It is #5 of 16 in General Industrial Machinery & Equipment by Quality Score, with 0 of 14 chart checks firing. Down 17% from Oct 28 to Nov 10. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is ZBRA's Quality Score?

ZBRA scores 9 today, which Breakaway calls Average (6 to 10). That is #5 of 16 in General Industrial Machinery & Equipment by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind ZBRA's 9.

Are insiders buying ZBRA?

3 insiders sold $1.6M across 3 filings in the last 6 months. No open-⁠market buys on record. The newest is Michael Cho, Chief Strategy Officer, who sold $1.3M on Aug 7. Every filing, with the scored weight, for Pro members.

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Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.