Why is WPP up?
Its price rose 45% in a year while the S&P 500's rose 11%.
- Its filed figures weakened while the shares beat the market.
1 more reason, free with an account →The other side and the timeline, for Pro members.
WPP (WPP) stock
$28.01
Quality Score
12
In its industry
#2of 5
Checks firing
8of 14
From 52-week high
-2.6%
WPP's Quality Score rose 1 point on Tue, Nov 10, to 12. Its 6-month gain reached 60%.
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Key facts on WPP
| Since its 2022 high | Down 67% |
| Latest filing | 20-F, Mar 19 |
1 more reason behind WPP's 12, free with an account →2 more reasons behind WPP's 12, for Pro members.
WPP in the news
WPP catalysts
Coming up
After its last 2 reports it closed +13.3% on average, higher 2 of 2 times.
Why WPP scores 12
Above Averagefor quality, not price, 8 of 14 chart checks firingWhat the Quality Score means
- +8Chart checks 8 of 14 firing right now, one point each
- +2Long-term trend above a rising 200-day average, near its 52-week high, down over two years
- Run-up adds
- Profit subtracts
- Persistence adds
What every line is worth, and the reason behind it, on WPP and every other stock.Get in free →
How WPP ranks in Advertising Agencies
WPP is #2 of 5 by Quality Score.
| Rank | Stock | Quality Score |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| Open for its score | ||
| Open for its score |
When does WPP report earnings, and what happens after?
Expected to report Fri Feb 26, before the open (in 108 days).
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
Close after the report, last 2
+0.8%+25.9%
Feb 26Aug 6
| Reported | Gap | Reaction | 5 days |
|---|---|---|---|
| Aug 6, 2026 | +25.9% | +25.9% | +30.4% |
| Feb 26, 2026 | -1.6% | +0.8% | -8.4% |
WPP sales and profit by year
Sales grew in four of the last seven years, to £14B in 2025. It lost money in 2025 after a profit in 2024.
WPP has 8 of 14 chart checks firing
The other 10 checks on WPP, and all 14 on every stock.Get in free →
WPP RSI today: 61.3, above its 50-day and 200-day averages
RSI 61.3, MACD above signal, above both averages. Not scored.
The deep dive on WPP
- What it does and how it makes moneyAnnual report, filed Mar 19, 2026
- Where it stands
- Who holds and trades it
- Against its closest peers
WPP's officers and directors
Officers and directors with a Form 4 in the last 12 months.
About WPP
WPP is one of the three largest ad agency holding companies globally based on annual revenue. Its services, which include traditional and digital advertising creation, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP was the largest media-buying entity in the world prior to Omnicom's acquisition of IPG.
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- What would move WPP's score: 4 things
- 6 more filings explained, a plain line each
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Straight AnswersStraight Answers
What does WPP's Quality Score say?
WPP scores 12 today, which Breakaway calls Above Average. It is #2 of 5 in Services-Advertising Agencies by Quality Score, with 8 of 14 chart checks firing. Its price rose 45% in a year while the S&P 500's rose 11%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
What is WPP's Quality Score?
WPP scores 12 today, which Breakaway calls Above Average (11 to 14). That is #2 of 5 in Services-Advertising Agencies by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind WPP's 12.
When does WPP report earnings?
Expected to report Fri Feb 26, before the open, a date Breakaway expects from the company's usual timing; the company has not confirmed it. WPP closed higher after 2 of its last 2 reports. Past behavior, not a forecast.
Are the prices delayed?
Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.