Whirlpool (WHR) stock

Kitchen appliances , market cap $2.1B

Kitchen and laundry appliances

You know them from KitchenAid, Maytag, Amana, and Brastemp Worth $2.1B

$30.31

-4.95%

As of Tuesday's close · Live for Pro members at the open

Why is WHR down?

Down 5.0% today, more than its consumer discretionary peers' 1.0%; no story names it yet.

Behind the market

Down 82% over five years while the S&P 500 rose 72%.

“Net sales for 2025 decreased 0.8% compared to 2024 primarily driven by lower volume and the unfavorable impact of product price/mix in Canada.”

Its fiscal 2025 10-K said

Sources: Price history, Nov 9, 2026; Annual report (10-K), Feb 11, 2026

−3Long-term trend below a falling 200-day average, down over one year, down over two years

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1 more reason, free with an account →4 more reasons why WHR lags the market, from its filings, with the other side, the company's words, and the timeline, for Pro members.

Quality Score

-5

Poor

In its industry

#3of 3

Home Appliances

Checks firing

2of 14

Trending down

From 52-week high

-68.0%

under its best in a year

WHR's Quality Score fell 2 points on Tue, Nov 10, to -5. It closed away from its high of the day (2 chart checks stopped).

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Key facts on WHR

Key facts on WHR
Since its 2022 high	Down 87% profit $1.78B → a $123M loss a year
Latest filing	10-Q, Oct 27 Filed its quarterly report (10-Q) for the quarter to Sep 30, 2026

1 more reason behind WHR's -5, free with an account →3 more reasons behind WHR's -5, for Pro members.

WHR in the news

TodayNo story names it yet.

Big story

Dividend

Whirlpool's dividend cut warns investors about risks in 3 high-yield stocks showing similar financial stress.

WHR closed +3.7% the next session (Oct 27) on 4.1x normal volume.

Reported by pluang · covered by 2 outlets

Get an alert on WHR's next big story →

Tested. Our top-scored stocks returned 2.2x the average stock over the next month. Reconstructed after the fact; recorded live since Sep 9, 2026. How we tested it

WHR catalysts

Coming up

After its last 4 reports it closed +0.2% on average, higher 2 of 4 times.

43 past catalysts since 2018, with sizes and sources, for Pro members.

How WHR ranks in Home Appliances

WHR is #3 of 3 by Quality Score.

How WHR ranks in Home Appliances
Rank	Stock	Checks	Quality Score
1	SNSharkNinja	5/14	14
2	AOSA.O. Smith	3/14	4
3	WHRWhirlpool	2/14	-5

More in Home Appliances, on the Consumer Discretionary page

When does WHR report earnings, and what happens after?

Expected to report Wed Jan 27, after the close (in 78 days).

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What WHR reported on Oct 26, 2026

The quarter

The figures are not read from the release yet.

The filing on EDGAR

Where the sales came from

WHR's results filing gives no sales by line in a table we read.

The outlook

The outlook the company gave, by period
Measure	Figure
Full year 2026
Net sales	about $14.5Bcut

Figures as filed (SEC filing, Oct 26)

9 more outlook lines, for Pro members.

In the company's words

“While the pace of recovery is slower than expected, these actions are setting a clear path for further improvements in 2027.”

From its results filing (SEC filing · Oct 26)

The numbers

Market value: $2.1B; today
Sales: $15B; down 6.4% on the year
Free cash flow: -$92M; last 12 months

Sales fell 4.4% a year over 5 years, fiscal 2020 to 2025.

Its share count fell 2.4% a year over 5 years.

4 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on WHR: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.

Close after the report, last 4

-4.8%-11.9%+13.8%+3.7%

Jan 28May 6Aug 3Oct 26

Reported	When	Gap	Reaction	5 days
Oct 26, 2026After close	After close	+1.5%	+3.7%	+19.6%
Aug 3, 2026After close	After close	+4.0%	+13.8%	+7.5%
May 6, 2026After close	After close	-18.0%	-11.9%	-23.7%
Jan 28, 2026After close	After close	-5.7%	-4.8%	+8.4%

WHR closed higher after 2 of its last 4 reports.

WHR sales and profit by year

Sales and profit by year

Sales grew in one of the last seven years, to $16B in 2025. It turned a profit in 2025 after a loss in 2024.

WHR has 2 of 14 chart checks firing

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on WHR, and all 14 on every stock.Get in free →

WHR RSI today: 50.2, below its 50-day and 200-day averages

Not scored

RSI 50.2, MACD above signal, below both averages. Not scored.13 readings

The deep dive on WHR

What it does and how it makes money4 findings"We receive royalties from licensing our trademarks to third parties who manufacture, sell and service certain products bearing the Whirlpool, Maytag, KitchenAid and Amana brand names." (10-K for fiscal 2025)SEC filing · Feb 11, 2026
Where it stands3 findingsFor Pro members3 findings on where WHR stands: its cash, debt, and share count, for Pro members
What changed in its filings2 findings"In October 2025, we received a negative decision at the Brazil Supreme Court in the IPI Amnesty case." (10-Q for the quarter to Sep 30, 2026)SEC filing · Oct 27, 2026A new heading in its "Risk Factors" this year: "Our credit ratings were downgraded below investment grade in 2025 and our access to certain types of financing and borrowing costs have been and may continue to be negatively impacted." (10-K for fiscal 2025; not in fiscal 2024's)SEC filing · Feb 11, 2026, against the one of Feb 13, 2025
Who holds and trades it3 findingsFor Pro members3 findings on who holds and trades WHR, for Pro members

9 more findings on WHR, each with its source, for Pro members.

WHR insider trades

WHR trades by Congress and the executive branch

6 trades disclosed in the last six months. The newest:

BuyDonald Trump$15K to $50KPresident (R)traded Aug 28, disclosed Oct 8(41 days later)

BuyDonald TrumpPresident (R)$15K to $50Ktraded Aug 28, disclosed Oct 8(41 days later)

All 6 trades on WHR disclosed by Congress and the executive branch, for Pro members.Get in free →

See what Congress is buying across the market

WHR's officers and directors

Officers and directors with a Form 4 in the last 12 months.

Marc R. BitzerChairman and CEO · no trades on file
Roxanne WarnerEVP & Chief Financial Officer · no trades on file
Carey L. MartinEVP & Chief HR, Corp Rel, BUS · no trades on file
Juan Carlos PuenteEP, WHR NA & GL Strat Source · no trades on file
Kyle Peter De JongEVP & Chief Legal Officer · no trades on file
Ludovic BeaufilsEP, KASA, WHR LAR, & Global IT · no trades on file
Todd N. TomczakVice President and Controller · no trades on file
Greg CreedDirector · 1 trade

9 more officers and directors file at WHR.

See insider trades by person

Which ETFs hold WHR?

In ETFs: WHR is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.

About Whirlpool

Whirlpool Corp is a manufacturer and marketer of kitchen and laundry appliances, with its presence in different markets around the world. It offers products like refrigerators, washing machines, cooktops, ovens, freezers, and others, which are marketed through various brands such as KitchenAid, Maytag, Amana, Brastemp, Consul, Whirlpool, Jennair, etc. The company's operating and reportable segments are: Major Domestic Appliances (MDA) North America (its key revenue-generating segment), MDA Europe, MDA Latin America, and Small Domestic Appliances (SDA) Global.

41,000 employeesBenton Harbor, MIwhirlpoolcorp.com

What Whirlpool says it competes with

“Competition in the major home appliance industry is intense, including competitors such as BSH (Bosch), Electrolux, Haier, Hisense, LG, Mabe, Midea, Panasonic and Samsung, many of which are increasingly expanding beyond their existing manufacturing footprint.”

From its annual report, SEC filing · Feb 11, 2026

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Price action, the company, and signals, each with its points, on WHR and every other stock.
CEOs buying their own stock
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Congress trades
A member's trades, newest first, each with its amount. Sort and filter the whole list.
14 chart checks, read for you
The ones firing on the stock, each in plain words, its rule a tap away.
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What would turn WHR's score around: 9 things
3 more filings explained, a plain line each
4 more things pulling WHR's score down

BreakawayOct 8Donald Trump bought WHR$15K to $50K, disclosed Oct 8

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See WHR's 14 chart checks

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Straight AnswersStraight Answers

As of Nov 10, 2026: WHR's Quality Score is -5 (Poor), #3 of 3 in Home Appliances.

What does WHR's Quality Score say?

WHR scores -5 today, which Breakaway calls Poor. It is #3 of 3 in Household Appliances by Quality Score, with 2 of 14 chart checks firing. Down 82% over five years while the S&P 500 rose 72%. Shares: 16.8% more than a year ago (to Sep 30). Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is WHR's Quality Score?

WHR scores -5 today, which Breakaway calls Poor (below zero). That is #3 of 3 in Household Appliances by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind WHR's -5.

When does WHR report earnings?

Expected to report Wed Jan 27, after the close, a date Breakaway expects from the company's usual timing; the company has not confirmed it. WHR closed higher after 2 of its last 4 reports. Past behavior, not a forecast.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.