Taboola.com (TBLA) stock

Market cap $897M

$3.23
-2.71%

Market closed. Prices as of Friday's close.

Quality Score
-1
Poor
In its industry
#239of 280

TBLA's Quality Score fell 2 points on Fri, Oct 2, to -1. Is now down over two years. 1 more reason, for Pro members.

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Why it's down

Down 42% in 3 months, 18% under its 50-day average.

Its industry held up: the 279 other stocks in it rose a median 1% over the same 3 months.

−3Long-term trend below a falling 200-day average, down over one year, down over two years

Why TBLA lags the market

Taboola.com returned -60% over five years to the S&P 500's +92%; revenue grew 10.0% a year against its 2 peers' median of 27.3%.

Its 2 peers' median return over five years was -43%: Trade Desk -82%, Magnite -4%.

Sources: Price history, Oct 2, 2026; Annual reports, Dec 31, 2025; Peers' annual reports, Oct 2, 2026

2 more drivers, the timeline, and the peer table, for Pro members

What's next

Expected to report Wed Nov 4, before the open

After its last 4 reports it closed +0.6% on average, higher 2 of 4 times.

What would turn TBLA's score around: 5 things, for Pro members

Alert me when TBLA's Quality Score turns up

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Nothing is firing on TBLA right now

One per group is shown here.

Trend1 of 5 shown

Averages stacked in order, price near its high.

Volume1 of 3 shown

Heavy volume on the run, quiet volume at rest.

Tight range1 of 3 shown

The daily range is tight against its own recent history.

Buying1 of 3 shown

Closes near the high, and buyers step in on dips.

The other 10 checks on TBLA, and all 14 on every stock.Get in free →

Also on the chart

Not scored

Shown for reference. None of these counts toward the Quality Score: in our tests on 20 years of daily prices, none of them improved it.

How TBLA ranks in Software

TBLA is #239 of 280 by Quality Score. The top three are shown with their scores, and more by name.

More in Software, on the Technology page

When does TBLA report earnings, and what happens after?

Expected to report Wed Nov 4, before the open (in 30 days). Not yet confirmed by the company.

ReportedGapReaction5 sessions
Aug 5, 2026Before open-29.5%-27.5%-22.1%
May 6, 2026Before open+11.8%+24.7%+35.4%
Feb 25, 2026Before open-6.4%-6.0%-3.5%
Nov 5, 2025Before open+10.5%+11.4%+24.3%

The gap is the next open against the close before the report; the reaction is where that session closed. TBLA closed higher after 2 of its last 4. Past behavior, not a forecast.

Report dates and past reactions come from sessions that have already closed, so none of these figures move.

Who is trading TBLA

TBLA insider trades

One insider sold $52.8M across 1 filing in the last 6 months. No open-⁠market buys on record. The newest:

SellApollo Management Holdings GP, LLC$52.8M10% ownerat $4.40 on May 28, filed Jun 1

An insider has two business days to file a Form 4, so the trade is already days old when it becomes public. Shown as filed, with no delay.

About Taboola.com

Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.

2,000 employeesNew York, NYtaboola.com

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  • Every filing, and optional alerts on TBLA
BreakawayJun 1Apollo Management Holdings GP, LLC sold TBLA$52.8M at $4.40, filed Jun 1

What a filing on TBLA would have sent. Alerts are optional.

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Straight Answers

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.

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Daily bars, quotes, reference data, headlines, and short interest come from Massive, formerly Polygon, a licensed market data vendor. The age of the quotes is shown at the top of every page. Insider trades, notable holders and profits come straight from the SEC. That means Form 4 filings, 13F filings and XBRL financial data on EDGAR. Government filings come from the public STOCK Act and Office of Government Ethics disclosures. The market-wide headlines on the market line also come from the public headline feeds CNBC, MarketWatch and Yahoo Finance publish, shown as the headline, the source and a link to the article. Splits, dividends, and the financial statements on each ticker page come from the vendor's reference data. The 8-K filings on EDGAR are read for the items that move a price. Five years of history is loaded for every stock. So the 200-day and 52-week checks rest on real history. Options flow is not part of the product.

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The price, the score, the chart checks and readings, and the industry rank on this page are delayed at least 15 minutes. Filings are shown as filed, because a disclosure is already days or weeks old when it becomes public. Earnings dates and past reactions are settled sessions.