Snap (SNAP) stock

Messaging app and ads , market cap $9.6B

Messaging app and ads

You know them from Snapchat Market cap $9.6B

$5.45

+2.06%

After-hours $5.46 +0.18%

As of 5:08 PM ET after-hours, delayed 15+ min · Live for Pro members

Why is SNAP down?

Down 16% over the five sessions to Oct 30 while the S&P 500 fell 0.6%.

“Meta, Snap head to trial in another case about social media's harms.”

thestar.com.my and 21 more outlets reported on Oct 28

Sources: Price history, Oct 30, 2026; thestar.com.my, Oct 28, 2026

Tell me next time SNAP moves

Free account, no card. An optional alert when SNAP moves or its score changes.

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1 more reason, free with an account →The timeline and its peers, for Pro members.

Quality Score

Below Average

In its industry

#169of 271

Software

Checks firing

2of 14

Transition

From 52-week high

-40.3%

Below the 200-day

SNAP's Quality Score fell 1 point on Fri, Oct 30, to 3. Its weekly close fell more than 1.5% below its 10-week average.

See SNAP's 14 chart checksSee it live, free until Wednesday morning. No account. No card. Then keep going with a free account.

We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.

Key facts on SNAP

Key facts on SNAP
Long-term trend	−1 below a rising 200-day average, down over one year, down over two years, down over one year, and down over two years
Latest filing	10-Q, Aug 4 Filed its quarterly report (10-Q) for the quarter to Jun 30, 2026

1 more reason behind SNAP's 3, free with an account →

SNAP in the news

In the newsSnap reaches settlement in social media addiction lawsuit ahead of trial CBS News and 4 more · 2:15 PM ET

Outlet counts from the GDELT Project.

Tested. Our top-⁠scored stocks returned 2.2x the average stock over the next month. How we tested it

SNAP catalysts

Coming up

After its last 4 reports it closed +2.3% on average, higher 2 of 4 times.

22 past catalysts since 2018, with sizes and sources, for Pro members.Get in free →

Here is what Pro members see.

The same page for Pro members, on AMD
Its Quality Score and rank, the line that drives it, and the live price.
The full chart
A year of candles to start, out to the whole history, with insider trades marked and the Quality Score under the price.
Every line of the score
Price action, the company, and signals, each with its points, on SNAP and every other stock.
CEOs buying their own stock
Every CEO buy, biggest names first. Sort, filter, save the list, and set optional alerts.
Congress trades
A member's trades, newest first, each with its amount. Sort and filter the whole list.
14 chart checks, read for you
The ones firing on the stock, each in plain words, its rule a tap away.
Earnings, week by week
Who reports each day, and how each stock took its last four reports.
FDA dates, counted down
Each date in the company's words, its cash against the date, and an optional alert before it.
The market map
Every stock a box, colored by its Quality Score.
Themes, ranked live
Each theme's stocks ranked by Quality Score, live. Here, AI chips.
The top 10, every day
The ten highest Quality Scores at each close, kept day by day, week by week.
Optional alerts, your way
Pick a stock, a score, a price, a filing, or a whole scan. It tells you by push or email.
Your watchlist, scored
Your stocks by Quality Score, today's move, or name.
On your phone and your laptop
The same account and watchlist on both, each laid out for its screen.

Prices refresh every 2.5 seconds during market hours.
Optional alerts by push, email, or the bell.
Add it to your Home Screen and it opens like an app.

SNAP has 2 of 14 chart checks firing

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on SNAP, and all 14 on every stock.Get in free →

SNAP RSI today: 39.1, below its 50-day, above its 200-day

Not scored

Not in the Quality Score: over 20 years of tests, 2006 to 2026, they added no edge.

RSI 1439.1
Above 30, below 50.
MACD (12, 26, 9)Below signal
Crossed below its signal line 4 sessions ago.
50-day average$5.76
The price is 5.4% below it.
200-day average$5.43
The price is 0.4% above it.
50/200 crossGolden cross
The 50-day crossed above the 200-day on Oct 15.
ADX 1422.6
Under 25, with +DI below -DI.
Support$5.19
Swing low from Sep 9, 4.8% below the price.
Resistance$5.52
Swing high from Mar 5, 1.3% above the price.
52-week high$9.13
From Nov 12, 2025, 67.5% above the price.
52-week low$3.81
From Mar 27, 30.1% below the price.
Chart patternNone
No triangle, channel, or wedge in the last year.
Bollinger Bands (20, 2)Inside
The bands run from $5.42 to $6.77.
Volume1.0x
Against its 20-day average, for the time of day.

The deep dive on SNAP

What it does and how it makes money4 findings"Our issued patents will expire between 2026 and 2050." (10-K for fiscal 2025)SEC filing · Feb 5, 2026
Where it stands3 findingsFor Pro members3 findings on where SNAP stands: its cash, debt, and share count, for Pro members
What changed in its filings4 findings"On August 21, 2025, we, and certain of our officers, were named as defendants in a federal securities class action lawsuit filed in the U.S. District Court for the Central District of California." (10-Q for the quarter to Jun 30, 2026)SEC filing · Aug 4, 2026A new heading in its "Risk Factors" this year: "If our efforts to attract prospective subscribers to Snapchat+, retain existing subscribers, and effectively continue to monetize Snapchat+ and other non-advertising products and services are not successful, our revenue will be adversely affected." (10-K for fiscal 2025; not in fiscal 2024's)SEC filing · Feb 5, 2026, against the one of Feb 5, 2025
Who holds and trades it5 findingsFor Pro members5 findings on who holds and trades SNAP, for Pro members

13 more findings on SNAP, each with its source, for Pro membersGet in free →

How SNAP ranks in Software

SNAP is #169 of 271 by Quality Score.

How SNAP ranks in Software
1	OSPNOneSpan	7/14	19
2	CACICaci International CLA	8/14	19
3	MANHManhattan Associates	8/14	18
	SMRTSmartRent		Open for its score
	SMWBSimilarweb		Open for its score
	SNOWSnowflake		Open for its score
	SNPSSynopsys		Open for its score
169	SNAPSnap	2/14	3

When does SNAP report earnings, and what happens after?

Reports Wed Nov 4, after the close (in 2 days). Confirmed.

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What SNAP reported on Aug 3, 2026

The quarter

The figures are not read from the release yet.

“The increase primarily reflects additional investment in the AI and machine learning infrastructure needed to support revenue growth.”

The filing on EDGAR

Where the sales came from

SNAP's results filing gives no sales by line in a table we read.

The outlook

The outlook the company gave, by period
Measure	Figure
Full year 2026
Infrastructure costs	$1.65B to $1.70Braised

Figures as filed (SEC filing, Aug 3)

2 more outlook lines, for Pro members.

In the company's words

“We expect direct revenue to continue growing materially faster than the overall business, while maintaining disciplined growth in our non-GAAP operating expense base over the medium term.”

From its results filing (SEC filing · Aug 3)

The numbers

Market value: $9.6B; today
Sales: $6.4B; up 12.7% on the year
Free cash flow: $706M; last 12 months

Sales grew 19% a year over 5 years, fiscal 2020 to 2025.

Its share count grew 3.1% a year over 5 years.

5 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on SNAP: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.Get in free →

-13.4%-2.1%+14.9%

Feb 4May 6Aug 3

Reported	When	Gap	Reaction	5 sessions
Aug 3, 2026After close	After close	+5.8%	+14.9%	+6.2%
May 6, 2026After close	After close	-7.2%	-2.1%	-8.2%
Feb 4, 2026After close	After close	-1.5%	-13.4%	-15.6%

SNAP closed higher after 2 of its last 4 reports.

All 4 reports, and SNAP's Quality Score going into each

Everyone reporting earnings this week

SNAP sales and profit by year

Sales and profit by year

Sales grew every year from 2018 to 2025, to $5.9B. It lost money in each of the eight years.

Insiders trading SNAP

SNAP insider trades

4 insiders sold $1.8M across 8 filings in the last 6 months. No open-⁠market buys on record. The newest:

SellRonan Harris$266KChief Commercial Officerat $6.23 on Oct 16, filed Oct 20

SellRonan HarrisChief Commercial Officer$266Kat $6.23 on Oct 16, filed Oct 20

All 8 insider filings on SNAP from the last six months, for Pro members.Get in free →

All SNAP insider trades

SNAP trades by Congress and the executive branch

One trade disclosed in the last six months. The newest:

SellDonald Trump$15K to $50KPresident (R)traded Jun 24, disclosed Aug 22(59 days later)

SellDonald TrumpPresident (R)$15K to $50Ktraded Jun 24, disclosed Aug 22(59 days later)

See what Congress is buying across the market

SNAP's officers and directors

Officers and directors with a Form 4 in the last 12 months.

Evan SpiegelChief Executive Officer · 5 trades
Derek AndersenChief Financial Officer · 6 trades
Douglas HottChief Financial Officer · 3 trades
Ajit MohanChief Business Officer · 10 trades
Rebecca MorrowChief Accounting Officer · 10 trades
Zachary M. BriersGeneral Counsel · 9 trades
Robert C. MurphyChief Technology Officer · 8 trades
Michael J. O'SullivanGeneral Counsel · 1 trade

12 more officers and directors file at SNAP. Each page above names the rest.

See insider trades by person

Which ETFs hold SNAP?

In ETFs: SNAP is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.

About Snap

Snap is a technology company best known for its marquis social media application, Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.

5,261 employeesSanta Monica, CAsnap.com

What Snap says it competes with

“We compete with other companies in every aspect of our business, particularly with companies that focus on mobile engagement and advertising.”

From its annual report, SEC filing · Feb 5, 2026

2 more sentences, what it says it does, and its sales by region, for Pro membersGet in free →

SNAP's score card

Snap (SNAP): Quality Score 3, Below Average, #169 of 271 in Software, with its price, on Breakaway — The picture a link to this page shows when it is shared.

Pro members see every line of every stock's score.

What would turn SNAP's score around: 6 things
1 more filing explained, a plain line each
Real-⁠time prices, no delay

BreakawayAug 22Donald Trump sold SNAP$15K to $50K, disclosed Aug 22

Alerts are optional.

See SNAP's 14 chart checks

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Straight Answers

As of Nov 2, 2026: SNAP's Quality Score is 3 (Below Average), #169 of 271 in Software. Insiders sold $1.8M in the last 6 months (Form 4).

Is SNAP a good stock to buy? What its Quality Score says

SNAP scores 3 today, which Breakaway calls Below Average. It is #169 of 271 in Software by Quality Score, with 2 of 14 chart checks firing. Down 16% over the five sessions to Oct 30 while the S&P 500 fell 0.6%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is SNAP's Quality Score?

SNAP scores 3 today, which Breakaway calls Below Average (0 to 5). That is #169 of 271 in Software by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind SNAP's 3.

Are insiders buying SNAP?

4 insiders sold $1.8M across 8 filings in the last 6 months. No open-⁠market buys on record. The newest is Ronan Harris, Chief Commercial Officer, who sold $266K on Oct 16. Every filing, with the scored weight, for Pro members.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.