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Up 27% from Oct 27 to Nov 10.
The other side, the timeline, and its peers, for Pro members.
Down 67% over the three years to Nov 9 while the S&P 500 rose 80%; up 27% since Oct 27.
5 reasons, from its filings, with the timeline, for Pro members.
| Since its 2022 high | Down 72% |
| Latest filing | 8-K, Oct 27 |
After its last 4 reports it closed -3.4% on average, higher 2 of 4 times.
Poorfor quality, not price, 4 of 14 chart checks firingWhat the Quality Score means
SMPL is #9 of 11 by Quality Score.
| Rank | Stock | Quality Score |
|---|---|---|
| 1 | ||
| 3 | ||
| 4 | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| 9 |
Expected to report Thu Jan 7, before the open (in 58 days).
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
Sales of $333.3M, 10% less than a year ago; a profit of $0.34 a share, from a loss of $0.12.
“The Company's net sales performance was largely driven by softer retail takeaway and velocity-related distribution pressure.”
| Line | August 29, 2026 | August 30, 2025 |
|---|---|---|
| Diluted (loss) earnings per share | $340M | -$120M |
Each quarter's sales and their share of its total. Figures as filed (SEC filing, Oct 27)
| Measure | Figure |
|---|---|
| Net sales | decline between 13% and 17% year-over-year |
“Gross margin was 34.0%, a decline of 30 basis points versus prior year, which was largely driven by higher input costs.”
From its results filing (SEC filing · Oct 27)
Sales grew 6.2% a year over 5 years, fiscal 2021 to 2026.
Its share count fell 1% a year over 5 years.
| Reported | Gap | Reaction | 5 days |
|---|---|---|---|
| Oct 27, 2026 | -0.3% | -3.4% | +23.2% |
| Jul 9, 2026 | +17.1% | +1.3% | -7.5% |
| Apr 9, 2026 | -27.3% | -18.1% | -18.7% |
| Jan 8, 2026 | +11.2% | +6.6% | +8.4% |
Sales grew in five of the last six years, to $1.4B in 2026. It lost money in 2026 after a profit in 2025.
RSI 60.2, MACD above signal, above its 50-day, below its 200-day. Not scored.
4 trades disclosed in the last six months. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: SMPL is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.
The Simply Good Foods Co is a consumer packaged food and beverage company that develops, markets, and sells nutritious snacks and meal replacements, including protein bars, ready-to-drink shakes, chips, confectionery, and powders, as well as low-sugar and low-carb sweets. Its brands are Quest, Atkins and OWYN. Quest offers protein-rich products low in sugars and simple carbohydrates, Atkins serves consumers following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels, and OWYN offers plant-based protein beverages tested for the top nine allergens. It distributes its products mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. Its segments are Quest, Atkins, and OWYN, with Quest generating the maximum revenue.
“The nutritional snacking industry is fragmented and highly competitive and includes a number of diverse competitors.”
SMPL scores -3 today, which Breakaway calls Poor. It is #9 of 11 in Food and Kindred Products by Quality Score, with 4 of 14 chart checks firing. Up 27% from Oct 27 to Nov 10. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
SMPL scores -3 today, which Breakaway calls Poor (below zero). That is #9 of 11 in Food and Kindred Products by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind SMPL's -3.
Expected to report Thu Jan 7, before the open, a date Breakaway expects from the company's usual timing; the company has not confirmed it. SMPL closed higher after 2 of its last 4 reports. Past behavior, not a forecast.
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Insider and Congress trades, the chart, and the financials, in one score.
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