Roku (ROKU) logo

Roku (ROKU) stock

Streaming devices , market cap $23B

$155.94
+0.53%

As of 2:52 PM ET, delayed 15+ min · Live for Pro members

Quality Score
16
Excellent
In its industry
#1of 10

ROKU's Quality Score fell 1 point on Mon, Nov 2, to 16.

See ROKU's 14 chart checksSee it live, free for 24 hours. No account. No card. Then keep going with a free account.

We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.

Why is ROKU up?

Up 175% over three years while the S&P 500 rose 89%.

  • Free cash flow went from -$149.9M in fiscal 2022 to $478.4M in fiscal 2025.

Sources: Price history, Oct 30, 2026; Annual reports, Dec 31, 2025

1 more reason, free with an account →4 more reasons why ROKU beats the market, from its filings, with the timeline, for Pro members.

Key facts on ROKU

Key facts on ROKU
OutperformingUp 24% in 6 months vs the S&P's +5%
Its scoreUp:Excellent or better for 86 days in a row The longest run since at least Oct 2021. Scores before Sep 10, 2026 were rebuilt.
Latest filing8-K, Oct 15 Reported a shareholder vote
1 more reason behind ROKU's 16, free with an account →3 more reasons behind ROKU's 16, for Pro members.

ROKU in the news

ReportReports today, after the close. Every 3 months, a company tells everyone how much it sold and earned. It rose after 4 of its last 4 reports, +5.7% on average. Past reports ›

ROKU catalysts

Coming up

After its last 4 reports it closed +5.7% on average, higher 4 of 4 times.

25 past catalysts since 2019, with sizes and sources, for Pro members.Get in free →

Why ROKU scores 16

Excellentfor quality, not price, 6 of 14 chart checks firingWhat the Quality Score means

  • +6Chart checks 6 of 14 firing right now, one point each
  • +3Long-term trend above a rising 200-⁠day average, near its 52-⁠week high
  • Size adds
  • Profit addsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
  • Growth addsSales and margins against a year earlier: up to +3 for fast growth and widening margins, down to -2 when both shrink.
  • Persistence adds

No effect today: Run-up, Dilution, Volatility, Cash flow, and News.

What every line is worth, and the reason behind it, on ROKU and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 2:52 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-⁠scored stocks returned 2.2x the average stock over the next month. How we tested it

Alert me when ROKU's Quality Score turns up

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Here is what Pro members see.

  • The same page for Pro members, on AMD

    Its Quality Score and rank, the line that drives it, and the live price.

  • The full chart

    A year of candles to start, out to the whole history, with insider trades marked and the Quality Score under the price.

  • Every line of the score

    Price action, the company, and signals, each with its points, on ROKU and every other stock.

  • CEOs buying their own stock

    Every CEO buy, biggest names first. Sort, filter, save the list, and set optional alerts.

  • Congress trades

    A member's trades, newest first, each with its amount. Sort and filter the whole list.

  • 14 chart checks, read for you

    The ones firing on the stock, each in plain words, its rule a tap away.

  • Earnings, week by week

    Who reports each day, and how each stock took its last four reports.

  • FDA dates, counted down

    Each date in the company's words, its cash against the date, and an optional alert before it.

  • The market map

    Every stock a box, colored by its Quality Score.

  • Themes, ranked live

    Each theme's stocks ranked by Quality Score, live. Here, AI chips.

  • The top 10, every day

    The ten highest Quality Scores at each close, kept day by day, week by week.

  • Optional alerts, your way

    Pick a stock, a score, a price, a filing, or a whole scan. It tells you by push or email.

  • Your watchlist, scored

    Your stocks by Quality Score, today's move, or name.

  • On your phone and your laptop

    The same account and watchlist on both, each laid out for its screen.

  • Prices refresh every 2.5 seconds during market hours.
  • Optional alerts by push, email, or the bell.
  • Add it to your Home Screen and it opens like an app.

ROKU has 6 of 14 chart checks firing

Volume1 of 3 shown
Tight range1 of 3 shown
Buying1 of 3 shown
The other 10 checks on ROKU, and all 14 on every stock.Get in free →

ROKU RSI today: 52.6, above its 50-day and 200-day averages

Not scored

Not in the Quality Score: over 20 years of tests, 2006 to 2026, they added no edge.

The deep dive on ROKU

8 more findings on ROKU, each with its source, for Pro membersGet in free →

How ROKU ranks in Cable & Pay TV

ROKU is #1 of 10 by Quality Score among Cable & Other Pay Television Services.

How ROKU ranks in Cable & Pay TV
1Roku (ROKU) logoROKURoku16

More in Cable & Pay TV

When does ROKU report earnings, and what happens after?

Reports Mon Nov 2, after the close (today). Confirmed.

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What ROKU reported on Aug 6, 2026

The quarter

The figures are not read from the release yet.

“Growth was driven by meaningful contributions from both Advertising and Subscriptions, underscoring the increasing diversity of our monetization.”

The filing on EDGAR

Where the sales came from

ROKU's results filing gives no sales by line in a table we read.

The outlook

No outlook figures read from this release.

In the company's words

  • “Advertising revenue grew 25% YoY to $673 million, and advertising gross margin expanded to 62.4%, up approximately 190 basis points QoQ and 650 basis points YoY, driven primarily by a mix shift toward higher-margin ad products.”

From its results filing (SEC filing · Aug 6)

1 more sentence, for Pro members.

The numbers

Market value
$23B
today
Sales
$5.2B
up 18.5% on the year
Free cash flow
$710M
last 12 months

Sales grew 22% a year over 5 years, fiscal 2020 to 2025.

Its share count grew 4% a year over 5 years.

4 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on ROKU: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.Get in free →
ReportedGapReaction5
sessions
Aug 6, 2026After close+1.3%+2.0%+2.7%
Apr 30, 2026After close+7.7%+6.0%+8.7%
Feb 12, 2026After close+16.4%+8.6%+7.4%

ROKU closed higher after 4 of its last 4 reports.

All 4 reports, and ROKU's Quality Score going into each

Everyone reporting earnings this week

ROKU sales and profit by year

Sales and profit by year

Sales grew every year from 2018 to 2025, to $4.7B. It turned a profit in 2025 after a loss in 2024.

Insiders trading ROKU

ROKU insider trades

One insider sold $100K across 1 filing in the last 6 months. No open-⁠market buys on record. The newest:

SellMai Fyfield$100KDirectorat $119.64 on Jun 11, filed Jun 12

ROKU's officers and directors

Officers and directors with a Form 4 in the last 12 months.

7 more officers and directors file at ROKU. Each page above names the rest.

See insider trades by person

Which ETFs hold ROKU?

In ETFs: ROKU is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.

About Roku

Roku enables consumers to stream television programming. Roku facilitated 145 billion streaming hours in 2025 and reached more than half of US broadband households. It is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells, as well as on connected televisions from other manufacturers that license Roku's name and software. Roku also operates The Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from device sales, licensing, and advertising, and it also receives fees from subscription streaming platforms that sell subscriptions through Roku.

3,600 employeesSan Jose, CAroku.com

What Roku says it competes with

“The TV streaming industry is highly competitive and, as it continues to evolve, we will continue to face strong competition in every aspect of our business.”

From its annual report, SEC filing · Feb 13, 2026

2 more sentences and what it says it does, for Pro membersGet in free →

ROKU's score card

Roku (ROKU): Quality Score 16, Excellent, #1 of 10 in Cable & Pay TV, with its price, on Breakaway
The picture a link to this page shows when it is shared.

Pro members see every line of every stock's score.

  • What would move ROKU's score: 4 things
  • 3 more filings explained, a plain line each
  • Real-⁠time prices, no delay
BreakawayJun 12Mai Fyfield sold ROKU$100K at $119.64, filed Jun 12

Alerts are optional.

See ROKU's 14 chart checks

See it live, free for 24 hours. No account. No card. Then keep going with a free account.

Straight Answers

As of Nov 2, 2026: ROKU's Quality Score is 16 (Excellent), #1 of 10 in Cable & Other Pay Television Services. Insiders sold $100K in the last 6 months (Form 4).

Is ROKU a good stock to buy? What its Quality Score says

ROKU scores 16 today, which Breakaway calls Excellent. It is #1 of 10 in Cable & Other Pay Television Services by Quality Score, with 6 of 14 chart checks firing. Up 175% over three years while the S&P 500 rose 89%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is ROKU's Quality Score?

ROKU scores 16 today, which Breakaway calls Excellent (15 to 19). That is #1 of 10 in Cable & Other Pay Television Services by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind ROKU's 16.

Are insiders buying ROKU?

One insider sold $100K across 1 filing in the last 6 months. No open-⁠market buys on record. The newest is Mai Fyfield, Director, who sold $100K on Jun 11.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.

The moves after past earnings reports are past behavior, not a forecast.

The price, the score, the chart checks and readings, and the industry rank on this page are delayed at least 15 minutes.

Our top-scored stocks' record: Oct 2021 to Sep 2026, before costs. Recorded live since Sep 9 2026.

Breakaway publishes impersonal securities research and analytical tools: one formula, the same score for everyone. It is not personalized investment advice, and nothing here is a recommendation to buy or sell any security.

Market data from a licensed vendor. The age of every quote is shown on the page.

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