ServiceNow (NOW) stock

Business process software , market cap $106B

Software that automates business processes

Worth $106B

$99.61

-3.07%

As of Tuesday's close · Live for Pro members at the open

Why is NOW down?

Down 3.1% today, more than its software peers' 1.3%; no story names it yet.

Fell 36% since Oct 27

Down 36% from Oct 27 to Nov 10.

ServiceNow fell 36% from Oct 27 to Nov 10. 26 points of it came on Oct 29, the session after its Oct 28 results.

Sources: Price history, Nov 10, 2026; SEC filing, Oct 28, 2026

−1Long-term trend below a rising 200-day average, down over one year, down over two years

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1 more reason, free with an account →2 more reasons why NOW fell 36% since Oct 27, from its filings, with the other side, the timeline, and its peers, for Pro members.

Quality Score

Below Average

In its industry

#184of 268

Software

Checks firing

0of 14

Trending up

From 52-week high

-43.1%

under its best in a year

NOW's Quality Score fell 4 points on Tue, Nov 10, to 1. Trading picked back up (3 chart checks stopped).

See NOW's 14 chart checksSee it live, free until Thursday morning. No account. No card. Then keep going with a free account.

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Key facts on NOW

Key facts on NOW
Since its 2025 high	Down 56% while sales grew 40%
Latest filing	8-K, Oct 28 Reported its quarterly results

1 more reason behind NOW's 1, free with an account →

NOW in the news

TodayNo story names it yet.

Big story

Guidance

ServiceNow, Fortinet Q3 earnings reports lead software stocks lower as outlooks disappoint

NOW closed −26.9% that day on 5.6x normal volume.

Reported by aol.com · covered by 2 outlets

Get an alert on NOW's next big story →

What's next

Thu Nov 12: BMO Technology & Innovation Leaders…Investor conference · date confirmed.

1 more date ahead: the conference, for Pro members.

Tested. Our top-scored stocks returned 2.2x the average stock over the next month. Reconstructed after the fact; recorded live since Sep 9, 2026. How we tested it

NOW catalysts

Coming up

After its last 4 reports it closed -14.6% on average, higher 0 of 4 times.

11 past catalysts since 2019, with sizes and sources, for Pro members.

How NOW ranks in Software

NOW is #184 of 268 by Quality Score.

How NOW ranks in Software
Rank	Stock	Checks	Quality Score
1	HNGEHinge Health	9/14	21
2	ZETAZeta Global	8/14	20
3	VEEVVeeva Systems	7/14	19
	NICENICE		Open for its score
	NIQNIQ Global Intelligence		Open for its score
	NRDSNerdWallet		Open for its score
	NTCTNetscout Systems		Open for its score
184	NOWServiceNow	0/14	1

Share count against a year before: NOW -0.3%, CRM -14%, WDAY -8.1%, TYL -6.1%.

When does NOW report earnings, and what happens after?

Expected to report Wed Jan 27, after the close (in 78 days).

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What NOW reported on Oct 28, 2026

The quarter

Sales of $4.1B, 21% more than a year ago; a profit of $0.27 a share, from $0.48.

The quarter that ended Sep 30, from the company's press release

The press release The filing on EDGAR

Where the sales came from

Where the quarter's sales came from
Line	Q3 2026	Q2 2026	Q3 2025
By product
License and Serviceup 21%	$4B97%	$3.9B97%	$3.3B97%

Each quarter's sales and their share of its total. Figures as filed (SEC filing, Oct 28)

4 more lines, for Pro members.

The outlook

The outlook the company gave, by period
Measure	Figure
Year-end
AI net new ACV	$1.7Braised

Figures as filed (SEC filing, Oct 28)

1 more outlook line, for Pro members.

The numbers

Market value: $106B; today
Sales: $15B; up 21.8% on the year
Free cash flow: $4.8B; last 12 months

Sales grew 24% a year over 5 years, fiscal 2020 to 2025.

Its share count grew 0.7% a year over 5 years.

5 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on NOW: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.

Close after the report, last 3

-17.8%-3.7%-26.9%

Apr 22Jul 22Oct 28

Reported	When	Gap	Reaction	5 days
Oct 28, 2026After close	After close	-19.5%	-26.9%	-27.5%
Jul 22, 2026After close	After close	+4.8%	-3.7%	+21.3%
Apr 22, 2026After close	After close	-15.3%	-17.8%	-13.8%

NOW closed higher after 0 of its last 4 reports.

All 4 reports, and NOW's Quality Score going into each

NOW sales and profit by year

Sales and profit by year

Sales grew every year from 2018 to 2025, to $13B. It made a profit in seven of the eight years.

Nothing is firing on NOW right now

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on NOW, and all 14 on every stock.Get in free →

NOW RSI today: 27.1, below its 50-day and 200-day averages

Not scored

RSI 27.1, MACD below signal, below both averages. Not scored.13 readings

The deep dive on NOW

What it does and how it makes money5 findingsIt kept 14 cents of each dollar of sales in fiscal 2025: $1.82B of operating profit on $13.3B of sales.Annual report, filed Jan 29, 2026
Where it stands2 findingsFor Pro members2 findings on where NOW stands: its cash, debt, and share count, for Pro members
What changed in its filings1 findingBacklog rose 22% in a year, to $29.7B on Sep 30, 2026 from $24.3B: sales under contract, not yet delivered. "As of September 30, 2026, the total non-cancellable RPO under our contracts with customers was $ 29.7 billion and we expect to recognize revenues on approximately 46 % of these RPO over the following 12 months."SEC filing · Oct 28, 2026
Who holds and trades it5 findingsFor Pro members5 findings on who holds and trades NOW, for Pro members
Against its closest peers4 peersShare count against a year before: NOW -0.3%, CRM -14%, WDAY -8.1%, TYL -6.1%.

11 more findings on NOW, each with its source, for Pro members.

NOW insider trades

3 insiders sold $840K across 3 filings in the last 6 months. No open-⁠market buys on record. The newest:

SellPaul Fipps$301KPresident, Global Customer Opsat $147.87 on Aug 31, filed Sep 1

SellPaul FippsPresident, Global Customer Ops$301Kat $147.87 on Aug 31, filed Sep 1

All 3 insider filings on NOW from the last six months, for Pro members.

All NOW insider trades

NOW trades by Congress and the executive branch

32 trades disclosed in the last six months. The newest:

SellDonald Trump$1K to $15KPresident (R)traded Aug 24, disclosed Oct 8(45 days later)

SellDonald TrumpPresident (R)$1K to $15Ktraded Aug 24, disclosed Oct 8(45 days later)

All 32 trades on NOW disclosed by Congress and the executive branch, for Pro members.Get in free →

See what Congress is buying across the market

NOW's officers and directors

Officers and directors with a Form 4 in the last 12 months.

William R. McDermottChairman & CEO · 2 trades
Gina MastantuonoPresident and CFO · 2 trades
Amit ZaveryPresident, CPO and COO · no trades on file
Jacqueline P. CanneyChief People & AI Enblmt. Off. · 7 trades
Paul FippsPresident, Global Customer Ops · 6 trades
Russell S. ElmerGeneral Counsel · 4 trades
Nicholas TzitzonVice Chairman · 1 trade
Danielle FontainePrincipal Accounting Officer · no trades on file

10 more officers and directors file at NOW.

See insider trades by person

Which ETFs hold NOW?

In ETFs: NOW is 0.7% of XLK, 0.5% of VGT, and 0.5% of FTEC, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Aug 31, 2026.

About ServiceNow

ServiceNow sells cloud software that automates work across enterprise systems. Its applications coordinate IT service and operations management, employee requests, customer service, and security processes. Customers primarily pay subscriptions, with usage charges also supporting AI offerings. ServiceNow focuses on large enterprises and increasingly offers packages for midsize organizations. It reports one segment, with revenue divided between subscriptions and professional services and other.

29,187 employeesSanta Clara, CAservicenow.com

What ServiceNow says it competes with

“We operate in a highly competitive and rapidly evolving market characterized by fragmentation, low barriers to entry, shifting customer needs and frequent introductions of new products and services.”

From its annual report, SEC filing · Jan 29, 2026

Here is what Pro members see.

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Its Quality Score and rank, the line that drives it, and the live price.
The full chart
A year of candles to start, out to the whole history, with insider trades marked and the Quality Score under the price.
Every line of the score
Price action, the company, and signals, each with its points, on NOW and every other stock.
CEOs buying their own stock
Every CEO buy, biggest names first. Sort, filter, save the list, and set optional alerts.
Congress trades
A member's trades, newest first, each with its amount. Sort and filter the whole list.
14 chart checks, read for you
The ones firing on the stock, each in plain words, its rule a tap away.
Earnings, week by week
Who reports each day, and how each stock took its last four reports.
FDA dates, counted down
Each date in the company's words, its cash against the date, and an optional alert before it.
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What would turn NOW's score around: 6 things
3 more filings explained, a plain line each
Real-⁠time prices, no delay

BreakawayOct 8Donald Trump bought NOW$15K to $50K, disclosed Oct 8

Alerts are optional.

See NOW's 14 chart checks

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Straight AnswersStraight Answers

As of Nov 10, 2026: NOW's Quality Score is 1 (Below Average), #184 of 268 in Software. Insiders sold $840K in the last 6 months (Form 4).

What does NOW's Quality Score say?

NOW scores 1 today, which Breakaway calls Below Average. It is #184 of 268 in Software by Quality Score, with 0 of 14 chart checks firing. Down 36% from Oct 27 to Nov 10. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is NOW's Quality Score?

NOW scores 1 today, which Breakaway calls Below Average (0 to 5). That is #184 of 268 in Software by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind NOW's 1.

Are insiders buying NOW?

3 insiders sold $840K across 3 filings in the last 6 months. No open-⁠market buys on record. The newest is Paul Fipps, President, Global Customer Ops, who sold $301K on Aug 31. Every filing, with the scored weight, for Pro members.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.