MO's Quality Score fell 1 point on Fri, Oct 30, to 19. Its daily swings widened out of the quietest 32.5% of the last 100 days (2 chart checks stopped).
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Up 5% on Oct 29 while the S&P 500 fell 0.4%.
“Net revenues increased 1.0% to $6.1 billion, primarily driven by higher net revenues in the smokeable products segment.”
| Profit margin | 30%, up from 23% in 3 years |
| Latest filing | 8-K, Oct 29 |
After its last 4 reports it closed -0.8% on average, higher 2 of 4 times.
Excellentfor quality, not price, 8 of 14 chart checks firingWhat the Quality Score means
Well above its recent run. MO scores 19 today, against a median of 12 over its last 20 recorded sessions.
MO is #2 of 4 by Quality Score.
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| Open for its score |
Net income over four quarters: MO $7.97B, PM $10.9B.
Expected to report Thu Jan 28, before the open (in 87 days). Expected.
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
Sales of $6.1B; a profit of $1.51 a share.
“Net revenues increased 1.0% to $6.1 billion, primarily driven by higher net revenues in the smokeable products segment.”
MO's results filing gives no sales by line in a table we read.
| Measure | Figure |
|---|---|
| Adjusted diluted EPS | $5.66 to $5.74 |
“Adjusted diluted EPS increased 4.8% to $1.52, primarily driven by higher adjusted OCI and higher adjusted earnings from our investment in ABI.”
From its results filing (SEC filing · Oct 29)
Sales fell 2.3% a year over 5 years, fiscal 2020 to 2025.
Pays $4.44 a share a year.
| Reported | Gap | Reaction | 5 sessions |
|---|---|---|---|
| Oct 29, 2026 | +3.1% | +5.2% | open |
| Jul 30, 2026 | -5.6% | -9.3% | -8.7% |
| Apr 30, 2026 | +8.3% | +6.5% | +2.9% |
Sales grew in one of the last seven years, to $23B in 2025. It made a profit in seven of the eight years.
Its dividends come to 81% of its free cash flow.
| Dividend | $4.44 a share a year |
| Paid out | About $7.4B a year |
| Free cash flow | $9.1B |
| Record | Raised each of the last 5 years |
One insider bought $101K across 1 filing, and 2 insiders sold $563K across 2 filings, in the last 6 months. The newest:
11 trades disclosed in the last six months. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: MO is 3.1% of SCHD, 0.6% of SPMO, and 0.5% of VYM, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jul 31 to Aug 31, 2026.
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Horizon Innovations, and Helix Innovations. Through its tobacco subsidiaries, Altria maintains the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the US with 40% share in 2025. Beyond its core business, it holds an 8% interest in the world's largest brewer, Anheuser-Busch InBev, and a 41% stake in cannabis manufacturer Cronos. In reduced-risk products, it acquired vaping company Njoy Holdings in 2023, operates a joint venture with Japan Tobacco in the heated tobacco category for the US, and sells the On brand in nicotine pouches.
“The market for tobacco products is highly competitive, characterized by brand recognition and loyalty, with product quality, taste, price, product innovation, marketing, packaging, distribution and promotional activities constituting the significant methods of competition.”
MO scores 19 today, which Breakaway calls Excellent. It is #2 of 4 in Cigarettes by Quality Score, with 8 of 14 chart checks firing. Up 5% on Oct 29 while the S&P 500 fell 0.4%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
MO scores 19 today, which Breakaway calls Excellent (15 to 19). That is #2 of 4 in Cigarettes by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind MO's 19.
One insider bought $101K across 1 filing, and 2 insiders sold $563K across 2 filings, in the last 6 months. The newest is Kathryn B. McQUADE, Director, who bought $101K on Sep 9. Every filing, with the scored weight, for Pro members.
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