Down 14% so far from Oct 19 to Nov 2.
META's Quality Score fell 1 point on Fri, Oct 30, to 11. Made no higher high and higher low.
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| The company | Sales up 28% on the year |
| Its score | Up:Above Average or better for 31 days in a row |
| Latest filing | 8-K, Oct 29 |
Fri Oct 30Meta ad revenue growth more than doubles Google Search as AI reshapes online advertising market
A results day: the move is left out.
1 more big story on META in the past 12 months, for Pro members.
Wed Nov 4: Financial Times Future Of AI Summit 2026Industry event · date confirmed.
After its last 4 reports it closed -3.3% on average, higher 1 of 4 times.
Above Averagefor quality, not price, 1 of 14 chart checks firingWhat the Quality Score means
META is #67 of 271 by Quality Score.
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Share count against a year before: META +1%, SPCX +100%.
Expected to report Wed Jan 27, after the close (in 86 days). Expected.
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
Sales of $64.6B, 26% more than a year ago; a profit of $3.83 a share, from $1.05.
META's results filing gives no sales by line in a table we read.
| Measure | Figure |
|---|---|
| Total expenses | $175.00 |
“Looking ahead, although we are not providing a full-year 2027 revenue outlook, the benefits our AI investments are delivering to the core business, combined with emerging opportunities from model advances and product launches, position us to sustain strong overall revenue growth throughout 2027.”
From its results filing (SEC filing · Oct 21)
Sales grew 19% a year over 5 years, fiscal 2020 to 2025.
Pays $2.10 a share a year.
| Reported | Gap | Reaction | 5 sessions |
|---|---|---|---|
| Oct 21, 2026 | -3.0% | -7.0% | -12.2% |
| Jul 29, 2026 | -10.2% | -8.0% | +0.5% |
| Apr 29, 2026 | -7.4% | -8.6% | -8.4% |
Sales grew in six of the last seven years, to $201B in 2025. It made a profit in each of the eight years.
2 insiders sold $1.7M across 5 filings in the last 6 months. No open-market buys on record. The newest:
73 trades disclosed in the last six months. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: META is 3.1% of QQQI, 3.1% of QQQ, and 3.0% of QQQM, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Aug 31, 2026.
Meta is the largest social media company in the world, boasting more than 3.5 billion monthly active users worldwide. The firm's "Family of Apps," its core business, consists of Facebook, Instagram, Messenger, and WhatsApp. End users can leverage these applications for a variety of different purposes, from keeping in touch with friends to following celebrities and running digital businesses for free. Meta packages customer data, gleaned from its application ecosystem and sells ads to digital advertisers. While the firm has been investing heavily in its Reality Labs business as well as its AI model development, both of these remain very small parts of Meta's overall sales.
“We compete with companies providing connection, sharing, discovery, and communication products and services to users online, as well as companies that sell advertising to businesses looking to reach consumers and/or develop tools and systems for managing and optimizing advertising campaigns.”
META scores 11 today, which Breakaway calls Above Average. It is #67 of 271 in Software by Quality Score, with 1 of 14 chart checks firing. Down 14% so far from Oct 19 to Nov 2. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
META scores 11 today, which Breakaway calls Above Average (11 to 14). That is #67 of 271 in Software by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind META's 11.
2 insiders sold $1.7M across 5 filings in the last 6 months. No open-market buys on record. The newest is Susan J. Li, Chief Financial Officer, who sold $1.5M on Aug 15. Every filing, with the scored weight, for Pro members.
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