Why is LULU down?
Down 73% over three years while the S&P 500 rose 89%.
“The decrease in net revenue was primarily due to a decrease in comparable sales, which decreased 3%.”
−3Long-term trend
LULU's Quality Score fell 2 points on Fri, Oct 30, to 1. Buying volume slipped off its 20-day high (2 chart checks stopped).
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Down 73% over three years while the S&P 500 rose 89%.
“The decrease in net revenue was primarily due to a decrease in comparable sales, which decreased 3%.”
−3Long-term trend
| Since its 2023 high | Down 79% |
| Latest filing | 8-K, Oct 22 |
After its last 4 reports it closed -3.1% on average, higher 2 of 4 times.
LULU is #9 of 12 by Quality Score among Apparel & Other Finished Products of Fabrics & Similar Material.
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Share count against a year before: LULU -5.6%, UAA +0.2%, GIII -0.9%, LEVI -2.4%.
Expected to report Thu Dec 10, after the close (in 38 days). Expected.
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
The figures are not read from the release yet.
LULU's results filing gives no sales by line in a table we read.
| Measure | Figure |
|---|---|
| Net revenue | $10.35B to $10.50B |
Sales grew 20% a year over 5 years, fiscal 2020 to 2025.
Its share count fell 1.9% a year over 5 years.
| Reported | Gap | Reaction | 5 sessions |
|---|---|---|---|
| Sep 3, 2026 | -19.4% | -17.4% | -18.7% |
| Jun 4, 2026 | -11.6% | -8.6% | -2.5% |
| Mar 17, 2026 | -0.8% | +3.8% | +1.1% |
Sales grew every year from 2018 to 2025, to $11B. It made a profit in each of the eight years.
One insider bought $500K across 1 filing in the last 6 months. No open-market sales on record. The newest:
20 trades disclosed in the last six months. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: LULU is under 0.1% of SCHG, under 0.1% of IVV, and under 0.1% of SPY, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Aug 31, 2026 (SPY's as filed by IVV).
Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. The company offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. Lululemon also sells fitness accessories, such as bags, yoga mats, and equipment. It sells its products through digital channels, a small number of wholesale partners, more than 800 company-owned stores in about two dozen countries in North America, Asia, and Western Europe, and about 45 franchised locations in the Middle East and Europe. The company was founded in 1998 and is based in Vancouver, Canada.
“Competition in the athletic apparel industry is based principally on brand image and recognition as well as product quality, innovation, style, distribution, and price.”
LULU scores 1 today, which Breakaway calls Below Average. It is #9 of 12 in Apparel & Other Finished Products of Fabrics & Similar Material by Quality Score, with 2 of 14 chart checks firing. Down 73% over three years while the S&P 500 rose 89%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
LULU scores 1 today, which Breakaway calls Below Average (0 to 5). That is #9 of 12 in Apparel & Other Finished Products of Fabrics & Similar Material by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind LULU's 1.
One insider bought $500K across 1 filing in the last 6 months. No open-market sales on record. The newest is Charles V. Bergh, Director, who bought $500K on Jun 15.
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