Why is LAMR up?
Up 33% in a year while the S&P 500 rose 12%.
- Its profit per share rose from $3.52 in fiscal 2024 to $5.77 in fiscal 2025.
1 more reason, free with an account →The other side, the company's words, and the timeline, for Pro members.
Lamar Advertising Co (LAMR) stock
$161.05
Quality Score
15
In its industry
#11of 131
Checks firing
7of 14
From 52-week high
-3.2%
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Key facts on LAMR
| Outperforming | Up 9% in 6 months vs the S&P's +1% |
| Latest filing | 8-K, Nov 5 |
1 more reason behind LAMR's 15, free with an account →2 more reasons behind LAMR's 15, for Pro members.
LAMR in the news
What moves REITs
10-year Treasury yield4.88%
LAMR catalysts
Coming up
After its last 4 reports it closed +2.1% on average, higher 3 of 4 times.
Why LAMR scores 15
Excellentfor quality, not price, 7 of 14 chart checks firingWhat the Quality Score means
Well above its recent run. LAMR scores 15 today, against a median of 11 over its last 20 recorded sessions.
- +7Chart checks 7 of 14 firing right now, one point each
- +4Long-term trend above a rising 200-day average, near its 52-week high, at a multi-year high
- Size adds
- Profit adds
- Persistence adds
What every line is worth, and the reason behind it, on LAMR and every other stock.Get in free →
How LAMR ranks in Reit
LAMR is #11 of 131 by Quality Score.
| Rank | Stock | Quality Score |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| Open for its score | ||
| 11 |
Share count against a year before: LAMR +0.2%, OUT +5.3%.
When does LAMR report earnings, and what happens after?
Expected to report Fri Feb 19, before the open (in 101 days).
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
What LAMR reported on Nov 5, 2026
The quarter
The figures are not read from the release yet.
Where the sales came from
LAMR's results filing gives no sales by line in a table we read.
The outlook
| Measure | Figure |
|---|---|
| Diluted AFFO per share | $8.87 to $8.97 |
The numbers
- $16B
- today
- $2.3B
- up 4.4% on the year
Sales grew 7.6% a year over 5 years, fiscal 2020 to 2025.
Pays $6.60 a share a year.
Close after the report, last 3
+7.1%+1.1%-0.8%
May 7Aug 6Nov 5
| Reported | Gap | Reaction | 5 days |
|---|---|---|---|
| Nov 5, 2026 | -1.9% | -0.8% | not yet |
| Aug 6, 2026 | +0.0% | +1.1% | -2.6% |
| May 7, 2026 | +6.2% | +7.1% | +3.9% |
LAMR sales and profit by year
Sales grew in six of the last seven years, to $2.3B in 2025. It made a profit in each of the eight years.
LAMR has 7 of 14 chart checks firing
The other 10 checks on LAMR, and all 14 on every stock.Get in free →
LAMR RSI today: 66.6, above its 50-day and 200-day averages
RSI 66.6, MACD above signal, above both averages. Not scored.
The deep dive on LAMR
- What it does and how it makes moneyAnnual report, filed Feb 20, 2026
- Where it stands
- What changed in its filingsSEC filing · Feb 20, 2026, against the one of Feb 20, 2025
- Who holds and trades it
- Against its closest peers
Is LAMR's dividend covered? What its financials say
Its dividends come to 93% of its free cash flow.
| Dividend | $6.60 a share a year |
| Paid out | About $671M a year |
| Free cash flow | $718M |
| Record | Raised each of the last 5 years |
LAMR insider trades
One insider sold $1.2M across 1 filing in the last 6 months. No open-market buys on record. The newest:
SellThomas V. Reifenheiser$1.2M
LAMR trades by Congress and the executive branch
4 trades disclosed in the last six months. The newest:
SellGilbert Cisneros$15K to $50K
All 4 trades on LAMR disclosed by Congress and the executive branch, for Pro members.Get in free →
LAMR's officers and directors
Officers and directors with a Form 4 in the last 12 months.
Which ETFs hold LAMR?
In ETFs: LAMR is 0.7% of VNQ and under 0.1% of VTI, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Jul 31, 2026.
About Lamar Advertising Co
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
What Lamar Advertising Co says it competes with
“In competing with other media, we believe that outdoor advertising is relatively more cost-efficient than other media, allowing advertisers to reach broader audiences and target specific geographic areas or demographic groups within markets.”
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- What would move LAMR's score: 4 things
- 3 more filings explained, a plain line each
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BreakawaySep 10Gilbert Cisneros sold LAMR
Straight AnswersStraight Answers
What does LAMR's Quality Score say?
LAMR scores 15 today, which Breakaway calls Excellent. It is #11 of 131 in Reit by Quality Score, with 7 of 14 chart checks firing. Up 33% in a year while the S&P 500 rose 12%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
What is LAMR's Quality Score?
LAMR scores 15 today, which Breakaway calls Excellent (15 to 19). That is #11 of 131 in Reit by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind LAMR's 15.
Are insiders buying LAMR?
One insider sold $1.2M across 1 filing in the last 6 months. No open-market buys on record. The newest is Thomas V. Reifenheiser, Director, who sold $1.2M on Sep 14.
Are the prices delayed?
Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.