HRI's Quality Score rose 2 points on Mon, Nov 9, to 10. Its price is above its average prices of the last 8, 21, 50, and 200 days, which line up in that order (3 chart checks started).
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Up 12% so far from Nov 5 to Nov 10.
Down 7% over the five years to Nov 9 while the S&P 500 rose 72%; up 12% since Nov 5.
2 reasons, from its filings, with the timeline, for Pro members.
| The company | A $123M profit after losing money the year before |
| Latest filing | 8-K, Oct 27 |
Herc Holdings filed an 8-K reporting a change of CEO and board chair
HRI closed +22.8% the next session (Oct 27) on 3.0x normal volume.
Tue Nov 10: Baird 56th Annual Global Industrial…Investor conference · date confirmed.
After its last 4 reports it closed +2.4% on average, higher 2 of 4 times.
Averagefor quality, not price, 6 of 14 chart checks firingWhat the Quality Score means
Well above its recent run. HRI scores 10 today, against a median of 6 over its last 20 recorded sessions.
HRI is #1 of 4 by Quality Score.
| Rank | Stock | Quality Score |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| Open for its score |
Expected to report Tue Feb 16, before the open (in 98 days).
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
Sales of $1.4B, 5% more than a year ago; a profit of $3.10 a share, from $0.90.
“The increase was driven by a 12% increase in equipment rental revenue resulting from a slightly larger average fleet size, an increase in volume on mega projects and acquisition revenue synergies.”
| Line | Q3 2026 | Q2 2026 | Q3 2025 |
|---|---|---|---|
| Equipment Rental | $1.3B | $1.1B | $1.1B |
Each quarter's sales and their share of its total. Figures as filed (SEC filing, Oct 27)
| Measure | Figure |
|---|---|
| Equipment rental revenue | $4.475B to $4.550B |
“Operating expenses as a percent of equipment rental revenue were elevated during the period primarily related to increased transportation and fuel expenses as a result of continued macroeconomic headwinds.”
From its results filing (SEC filing · Oct 27)
Sales grew 17% a year over 3 years, fiscal 2022 to 2025.
Pays $2.80 a share a year.
| Reported | Gap | Reaction | 5 days |
|---|---|---|---|
| Oct 27, 2026 | +9.3% | +22.8% | +32.3% |
| Jul 28, 2026 | +1.6% | -7.3% | +2.5% |
| Apr 28, 2026 | +0.3% | +7.5% | -0.6% |
Sales grew every year from 2021 to 2025, to $4.4B. It made a profit in each of the five years.
RSI 61.8, MACD above signal, above both averages. Not scored.
Its dividends come to 8% of its free cash flow.
| Dividend | $2.80 a share a year |
| Paid out | About $93.7M a year |
| Free cash flow | $1.1B |
One insider bought $503K across 1 filing in the last 6 months. No open-market sales on record. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: HRI is under 0.1% of VYM, under 0.1% of DGRO, and under 0.1% of VTI, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Jul 31, 2026.
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
HRI scores 10 today, which Breakaway calls Average. It is #1 of 4 in Services-Miscellaneous Equipment Rental & Leasing by Quality Score, with 6 of 14 chart checks firing. Up 12% so far from Nov 5 to Nov 10. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
HRI scores 10 today, which Breakaway calls Average (6 to 10). That is #1 of 4 in Services-Miscellaneous Equipment Rental & Leasing by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind HRI's 10.
One insider bought $503K across 1 filing in the last 6 months. No open-market sales on record. The newest is Erik Olsson, Director, who bought $503K on Aug 21.
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Insider and Congress trades, the chart, and the financials, in one score.
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