The Honest Company (HNST) logo

The Honest Company (HNST) stock

Diapers and wipes , market cap $476M

$5.20
+0.58%

As of Tuesday's close · Live for Pro members at the open

Quality Score
12
Above Average
In its industry
#6of 16
Checks firing
5of 14
Trending up
From 52-week high
-13.5%
under its best in a year

HNST's Quality Score was unchanged on Tue, Nov 10, at 12.

See HNST's 14 chart checksSee it live, free until Thursday morning. No account. No card. Then keep going with a free account.

We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.

Why is HNST up?

Up 25% from Oct 30 to Nov 10.

“Organic Revenue (1) increased 9.2% to $79.3 million, driven by growth in wipes and personal care products”

Honest's Nov 5 release said

Sources: Price history, Nov 10, 2026; Company release, Nov 5, 2026

1 more reason, free with an account →4 more reasons why HNST rose 25% since Oct 30, from its filings, with the company's words, the timeline, and its peers, for Pro members.

Key facts on HNST

Key facts on HNST
Since its Nov 2021 highDown 49% a $38.7M loss → $78.4M profit a year
Its scoreUp:Up to Above Average for the first time since Feb 2025 Scores before Sep 10, 2026 were rebuilt.
Latest filing8-K, Nov 5 Reported its quarterly results
1 more reason behind HNST's 12, free with an account →4 more reasons behind HNST's 12, for Pro members.

HNST in the news

Mon Nov 9The Honest Company Announces Participation in Upcoming Investor Conference GlobeNewswire and 2 more HNST closed +10.7% that day.

Outlet counts from the GDELT Project.

What's next

Wed Dec 2: Morgan Stanley Global Consumer and…Investor conference · date confirmed.

1 more date ahead: the conference, for Pro members.

HNST catalysts

Coming up

After its last 4 reports it closed +19.2% on average, higher 4 of 4 times.

5 past catalysts since 2022, with sizes and sources, for Pro members.

Why HNST scores 12

Above Averagefor quality, not price, 5 of 14 chart checks firingWhat the Quality Score means

Well above its recent run. HNST scores 12 today, against a median of 3.5 over its last 20 recorded sessions.

  • +5Chart checks 5 of 14 firing right now, one point each
  • +3News guidance raised, earnings beat
  • Long-term trend adds
  • Run-up adds
  • Profit addsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
  • Growth subtractsSales and margins against a year earlier: up to +3 for fast growth and widening margins, down to -2 when both shrink.
  • Volatility subtractsA daily range of 5% or more with nothing behind it (no profit or cash flow, sales shrinking, or 10% more shares outstanding with no free cash flow): -1, or -2 from 8%.

No effect today: Size, Dilution, Cash flow, Persistence, and Insider trades.

What every line is worth, and the reason behind it, on HNST and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 11:01 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-scored stocks returned 2.2x the average stock over the next month. Reconstructed after the fact; recorded live since Sep 9, 2026. How we tested it

How HNST ranks in Online Retail

HNST is #6 of 16 by Quality Score.

How HNST ranks in Online Retail
RankStockQuality Score
6The Honest Company (HNST) logoHNSTThe Honest12

More in Online Retail

When does HNST report earnings, and what happens after?

Expected to report Wed Feb 24, after the close (in 106 days).

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What HNST reported on Nov 5, 2026

The quarter

Sales of $84.6M, 9% less than a year ago; a profit of $0.81 a share, from $0.01.

“Revenue decreased 8.6% to $84.6 million, reflecting the impact of strategic exits under Powering Honest Growth and diaper revenue declines, partially offset by continued growth in wipes and personal care products.”

The quarter that ended Sep 30, from the company's press release

The press releaseThe filing on EDGAR

Where the sales came from

HNST's results filing gives no sales by line in a table we read.

The outlook

No outlook figures read from this release.

In the company's words

  • “Organic Revenue (1) increased 9.2% to $79.3 million, driven by growth in wipes and personal care products, partially offset by a decline in diaper revenue.”

From its results filing (SEC filing · Nov 5)

1 more sentence, for Pro members.

The numbers

Market value
$476M
today
Sales
$334M
down 12.8% on the year
Free cash flow
$48.6M
last 12 months

Sales grew 4.3% a year over 5 years, fiscal 2020 to 2025.

Its share count grew 6.4% a year over 3 years.

4 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on HNST: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.

Close after the report, last 3

+10.0%+40.8%+5.2%
May 6Aug 5Nov 5
ReportedGapReaction5
days
Nov 5, 2026After close+6.1%+5.2%not yet
Aug 5, 2026After close+26.9%+40.8%+31.7%
May 6, 2026After close-2.6%+10.0%-2.4%

HNST closed higher after 4 of its last 4 reports.

All 4 reports, and HNST's Quality Score going into each

HNST sales and profit by year

Sales and profit by year

Sales grew in four of the last six years, to $371M in 2025. It lost money in each of the seven years.

HNST has 5 of 14 chart checks firing

Volume1 of 3 shown
Tight range1 of 3 shown
Buying1 of 3 shown
The other 10 checks on HNST, and all 14 on every stock.Get in free →

HNST RSI today: 61.5, above its 50-day and 200-day averages

Not scored

RSI 61.5, MACD above signal, above both averages. Not scored.

The deep dive on HNST

  • What it does and how it makes money3 findingsAn operating loss of $18.5M in fiscal 2025, on $371M of sales.Annual report, filed Feb 25, 2026"Our issued patent will expire in April 2037." (10-K for fiscal 2025)SEC filing · Feb 25, 2026
  • Where it stands3 findingsFor Pro members3 findings on where HNST stands: its cash, debt, and share count, for Pro members
  • What changed in its filings6 findings"On February 11, 2026, Butterblu filed a complaint against the Company in the California Superior Court for the County of Los Angeles alleging breach of contract …" (10-Q for the quarter to Sep 30, 2026)SEC filing · Nov 5, 2026A new heading in its "Risk Factors" this year: "We cannot guarantee that our share repurchase program will be fully consummated or that it will enhance long-term stockholder value. Share repurchases could also increase the volatility of the trading price of our stock and will reduce our cash reserves." (10-K for fiscal 2025; not in fiscal 2024's)SEC filing · Feb 25, 2026, against the one of Feb 26, 2025One customer made up 39% of its revenue in fiscal 2025, up from 34% in fiscal 2024.SEC filing · Feb 25, 2026
  • Who holds and trades it2 findingsFor Pro members2 findings on who holds and trades HNST, for Pro members

9 more findings on HNST, each with its source, for Pro members.

HNST insider trades

4 insiders sold $896K across 6 filings in the last 6 months. No open-⁠market buys on record. The newest:

SellThomas Sternweis$123KSVP, Enterprise Dev. & Strat.at $4.90 on Oct 8, filed Oct 9

All 6 insider filings on HNST from the last six months, for Pro members.

All HNST insider trades

HNST's officers and directors

Officers and directors with a Form 4 in the last 12 months.

9 more officers and directors file at HNST.

See insider trades by person

Which ETFs hold HNST?

In ETFs: HNST is under 0.1% of VTI, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.

About The Honest Company

The Honest Co Inc is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, the company delivers personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.

174 employeesLos Angeles, CAhonest.com

What The Honest Company says it competes with

“The markets in which we operate are highly competitive and rapidly evolving, with many new brands and product offerings emerging in the marketplace.”

From its annual report, SEC filing · Feb 25, 2026

Here is what Pro members see.

  • The same page for Pro members, on Microsoft

    Its Quality Score and rank, the line that drives it, and the live price.

  • The full chart

    A year of candles to start, out to the whole history, with insider trades marked and the Quality Score under the price.

  • Every line of the score

    Price action, the company, and signals, each with its points, on HNST and every other stock.

  • CEOs buying their own stock

    Every CEO buy, biggest names first. Sort, filter, save the list, and set optional alerts.

  • Congress trades

    A member's trades, newest first, each with its amount. Sort and filter the whole list.

  • 14 chart checks, read for you

    The ones firing on the stock, each in plain words, its rule a tap away.

  • Earnings, week by week

    Who reports each day, and how each stock took its last four reports.

  • FDA dates, counted down

    Each date in the company's words, its cash against the date, and an optional alert before it.

  • The market map

    Every stock a box, colored by its Quality Score.

  • Themes, ranked live

    Each theme's stocks ranked by Quality Score, live. Here, AI chips.

  • The top 10, every day

    The ten highest Quality Scores at each close, kept day by day, week by week.

  • Optional alerts, your way

    Pick a stock, a score, a price, a filing, or a whole scan. It tells you by push or email.

  • Your watchlist, scored

    Your stocks by Quality Score, today's move, or name.

  • On your phone and your laptop

    The same account and watchlist on both, each laid out for its screen.

  • Prices refresh every 2.5 seconds during market hours.
  • Optional alerts by push, email, or the bell.
  • Add it to your Home Screen and it opens like an app.

Pro members see every line of every stock's score.

  • What would move HNST's score: 5 things
  • 2 more filings explained, a plain line each
  • Real-⁠time prices, no delay
BreakawayOct 9Thomas Sternweis sold HNST$123K at $4.90, filed Oct 9

Alerts are optional.

See HNST's 14 chart checks

See it live, free until Thursday morning. No account. No card. Then keep going with a free account.

Straight AnswersStraight Answers

As of Nov 10, 2026: HNST's Quality Score is 12 (Above Average), #6 of 16 in Online Retail. Insiders sold $896K in the last 6 months (Form 4).

What does HNST's Quality Score say?

HNST scores 12 today, which Breakaway calls Above Average. It is #6 of 16 in Retail-⁠Catalog & Mail-⁠Order Houses by Quality Score, with 5 of 14 chart checks firing. Up 25% from Oct 30 to Nov 10. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is HNST's Quality Score?

HNST scores 12 today, which Breakaway calls Above Average (11 to 14). That is #6 of 16 in Retail-⁠Catalog & Mail-⁠Order Houses by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind HNST's 12.

Are insiders buying HNST?

4 insiders sold $896K across 6 filings in the last 6 months. No open-⁠market buys on record. The newest is Thomas Sternweis, SVP, Enterprise Dev. & Strat., who sold $123K on Oct 8. Every filing, with the scored weight, for Pro members.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.

Every US stock, ranked live.

Insider and Congress trades, the chart, and the financials, in one score.

See all 3,168 stocks ranked

See it live, free until Thursday morning. No account. No card. Then keep going with a free account.

The moves after past earnings reports are past behavior, not a forecast.

The price, the score, the chart checks and readings, and the industry rank on this page are delayed at least 15 minutes.

Our top-scored stocks' record: Oct 2021 to Sep 2026, before costs. Recorded live since Sep 9, 2026.

Breakaway publishes impersonal securities research and analytical tools: one formula, the same score for everyone. It is not personalized investment advice, and nothing here is a recommendation to buy or sell any security.

Market data from a licensed vendor. The age of every quote is shown on the page.

This browser is too old to show this page right. Update it, or open this page in Safari or Chrome.