Diageo (DEO) stock

Rum and whisky , market cap $56B

Rum and whisky

You know them from Guinness, Captain Morgan, and Crown Royal Worth $56B

$101.55

+0.26%

As of Tuesday's close · Live for Pro members at the open

Quality Score

Above Average

In its industry

#3of 10

Beverages

Checks firing

8of 14

Trending up

From 52-week high

-1.2%

under its best in a year

Up:Up to Above Average for the first time since May 2023. Scores before Sep 10, 2026 were rebuilt.

DEO's Quality Score rose 1 point on Tue, Nov 10, to 13. Buying reached its highest in 20 days (2 chart checks started).

See DEO's 14 chart checksSee it live, free until Thursday morning. No account. No card. Then keep going with a free account.

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Why is DEO up?

Up 11% from Oct 29 to Nov 10.

Beverage stocks rose together, a median 7% from Oct 29 to Nov 10 (9 stocks); Diageo rose 11% with them.

Sources: Price history, Nov 10, 2026

1 more reason, free with an account →1 more reason why DEO rose 11% since Oct 29, with the timeline and its peers, for Pro members.

Key facts on DEO

Key facts on DEO
The chart	Above every average
Its score	Up:Up to Above Average for the first time since May 2023 Scores before Sep 10, 2026 were rebuilt.
Latest filing	20-F, Aug 14 Filed its annual report (20-F) for the year to Jun 30, 2025

1 more reason behind DEO's 13, free with an account →2 more reasons behind DEO's 13, for Pro members.

DEO in the news

Thu Nov 5Guinness brewer Diageo posts unexpected rise in quarterly organic net sales Reuters and 11 more DEO closed +2.6% that day.

Outlet counts from the GDELT Project.

What's next

Mon Nov 23: German Equity Forum (Deutsches…Industry event · date confirmed.

1 more date ahead: the report, for Pro members.

DEO catalysts

Coming up

After its last 2 reports it closed -5.4% on average, higher 1 of 2 times.

5 past catalysts since 2018, with sizes and sources, for Pro members.

Why DEO scores 13

Above Averagefor quality, not price, 8 of 14 chart checks firingWhat the Quality Score means

Well above its recent run. DEO scores 13 today, against a median of 8.5 over its last 20 recorded sessions.

+8Chart checks 8 of 14 firing right now, one point each
+2Long-term trend above a rising 200-⁠day average, near its 52-⁠week high, down over two years

Size adds
Profit addsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
News adds

No effect today: Run-up, Growth, Dilution, Volatility, Cash flow, and Persistence.

What every line is worth, and the reason behind it, on DEO and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 11:29 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-scored stocks returned 2.2x the average stock over the next month. Reconstructed after the fact; recorded live since Sep 9, 2026. How we tested it

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How DEO ranks in Beverages

DEO is #3 of 10 by Quality Score.

How DEO ranks in Beverages
Rank	Stock	Checks	Quality Score
1	KOCoca-⁠Cola	8/14	18
2	KDPKeurig Dr Pepper	8/14	15
3	DEODiageo	8/14	13
	BF.BBrown-⁠Forman		Open for its score
	COCOThe Vita Coco		Open for its score

When does DEO report earnings, and what happens after?

Expected to report Thu Feb 4, before the open (in 86 days).

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

Close after the report, last 2

-15.7%+4.9%

Feb 25Aug 6

Reported	When	Gap	Reaction	5 days
Aug 6, 2026Before open	Before open	+6.3%	+4.9%	+6.3%
Feb 25, 2026Before open	Before open	-13.5%	-15.7%	-17.6%

DEO closed higher after 1 of its last 2 reports.

DEO has 8 of 14 chart checks firing

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on DEO, and all 14 on every stock.Get in free →

DEO RSI today: 67.1, above its 50-day and 200-day averages

Not scored

RSI 67.1, MACD above signal, above both averages. Not scored.13 readings

The deep dive on DEO

What it does and how it makes money2 findingsFor Pro members2 findings on what DEO does and how it makes money, for Pro members
Where it stands1 findingPaid $2.00 a share in dividends over the last year, in 2 payments.Ex-dividend dates and amounts, from the market data vendor
Who holds and trades it1 findingFor Pro members1 finding on who holds and trades DEO, for Pro members

3 more findings on DEO, each with its source, for Pro members.

DEO insider trades

DEO trades by Congress and the executive branch

2 trades disclosed in the last six months. The newest:

SellKevin Hern$1K to $15KHousetraded Aug 5, disclosed Aug 10(5 days later)

SellKevin HernHouse$1K to $15Ktraded Aug 5, disclosed Aug 10(5 days later)

All 2 trades on DEO disclosed by Congress and the executive branch, for Pro members.Get in free →

See what Congress is buying across the market

About Diageo

Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio.

27,938 employeesdiageo.com

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14 chart checks, read for you
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What would move DEO's score: 5 things
7 more filings explained, a plain line each
Real-⁠time prices, no delay

BreakawayJul 21Alan Armstrong bought DEO$1K to $15K, disclosed Jul 21

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See DEO's 14 chart checks

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Straight AnswersStraight Answers

As of Nov 10, 2026: DEO's Quality Score is 13 (Above Average), #3 of 10 in Beverages.

What does DEO's Quality Score say?

DEO scores 13 today, which Breakaway calls Above Average. It is #3 of 10 in Beverages by Quality Score, with 8 of 14 chart checks firing. Up 11% from Oct 29 to Nov 10. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is DEO's Quality Score?

DEO scores 13 today, which Breakaway calls Above Average (11 to 14). That is #3 of 10 in Beverages by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind DEO's 13.

When does DEO report earnings?

Expected to report Thu Feb 4, before the open, a date Breakaway expects from the company's usual timing; the company has not confirmed it. DEO closed higher after 1 of its last 2 reports. Past behavior, not a forecast.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.