Celsius Holdings (CELH) stock

Energy drinks , market cap $7.1B

Energy drinks

Market cap $7.1B

$29.94

+2.80%

As of 3:39 PM ET, delayed 15+ min · Live for Pro members

Quality Score

Average

In its industry

#7of 7

Soft Drinks

Checks firing

4of 14

Choppy

From 52-week high

-51.3%

Below the 200-day

CELH's Quality Score fell 1 point on Mon, Nov 2, to 7.

See CELH's 14 chart checksSee it live, free for 24 hours. No account. No card. Then keep going with a free account.

We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.

Why is CELH down?

Down 70% from its 5-year high in Mar 2024. The S&P 500 rose 46% over the same stretch.

Its industry held up: the 6 other stocks in it rose a median 36% over the same stretch.

−3Long-term trend below a falling 200-day average, down over one year, down over two years

Get an alert when CELH's Quality Score turns up →

Key facts on CELH

Key facts on CELH
The company	Sales up 83% on the year
Latest filing	10-Q, Aug 6 Filed its quarterly report (10-Q) for the quarter to Jun 30, 2026

1 more reason behind CELH's 7, free with an account →2 more reasons behind CELH's 7, for Pro members.

CELH in the news

ReportReports Thursday, before the open. Every 3 months, a company tells everyone how much it sold and earned. It rose after 2 and fell after 2 of its last 4 reports, -8.0% on average. Past reports ›

Tested. Our top-⁠scored stocks returned 2.2x the average stock over the next month. How we tested it

CELH catalysts

Coming up

After its last 4 reports it closed -8.0% on average, higher 2 of 4 times.

6 past catalysts since 2023, with sizes and sources, for Pro members.Get in free →

Here is what Pro members see.

The same page for Pro members, on AMD
Its Quality Score and rank, the line that drives it, and the live price.
The full chart
A year of candles to start, out to the whole history, with insider trades marked and the Quality Score under the price.
Every line of the score
Price action, the company, and signals, each with its points, on CELH and every other stock.
CEOs buying their own stock
Every CEO buy, biggest names first. Sort, filter, save the list, and set optional alerts.
Congress trades
A member's trades, newest first, each with its amount. Sort and filter the whole list.
14 chart checks, read for you
The ones firing on the stock, each in plain words, its rule a tap away.
Earnings, week by week
Who reports each day, and how each stock took its last four reports.
FDA dates, counted down
Each date in the company's words, its cash against the date, and an optional alert before it.
The market map
Every stock a box, colored by its Quality Score.
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Each theme's stocks ranked by Quality Score, live. Here, AI chips.
The top 10, every day
The ten highest Quality Scores at each close, kept day by day, week by week.
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Your stocks by Quality Score, today's move, or name.
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Prices refresh every 2.5 seconds during market hours.
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CELH has 4 of 14 chart checks firing

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on CELH, and all 14 on every stock.Get in free →

CELH RSI today: 60.0, above its 50-day, below its 200-day

Not scored

Not in the Quality Score: over 20 years of tests, 2006 to 2026, they added no edge.

RSI 1460.0
Above 50, below 70.
MACD (12, 26, 9)Above signal
Crossed above its signal line 16 sessions ago.
50-day average$29.06
The price is 3.0% above it.
200-day average$34.40
The price is 13.0% below it.
50/200 crossDeath cross
The 50-day crossed below the 200-day on Mar 6.
ADX 1412.9
Under 25, with +DI above -DI.
Support$27.89
Swing low from Jun 25, 6.8% below the price.
Resistance$30.17
Swing high from Sep 22, 0.8% above the price.
52-week high$61.49
From Nov 5, 2025, 105.4% above the price.
52-week low$23.55
From Aug 6, 21.3% below the price.
Chart patternNone
No triangle, channel, or wedge in the last year.
Bollinger Bands (20, 2)Inside
The bands run from $26.66 to $29.96.
Volume1.7x
Against its 20-day average, for the time of day.

The deep dive on CELH

What it does and how it makes money3 findingsFor Pro members3 findings on what CELH does and how it makes money, for Pro members
Where it stands3 findingsFor Pro members3 findings on where CELH stands: its cash, debt, and share count, for Pro members
What changed in its filings5 findings"On April 8, 2026, a wrongful-death action was filed in the District Court of Hidalgo County, Texas by the parents of Larissa Rodriguez against Glazer’s Beer and Beverage, LLC and Glazer’s Beer and Beverage of Texas, LLC, a former local distributor of Alani Nu products." (10-Q for the quarter to Jun 30, 2026)SEC filing · Aug 6, 2026New in its "Risk Factors" this year: "Many competitors, including larger beverage companies and emerging brands, are increasingly using advanced analytics and AI to optimize product innovation, digital marketing, pricing strategies and e-commerce execution." (10-K for fiscal 2025)SEC filing · Mar 2, 2026PepsiCo Inc made up 43% of its revenue in fiscal 2025, down from 55% in fiscal 2024.SEC filing · Mar 2, 2026
Who holds and trades it4 findingsFor Pro members4 findings on who holds and trades CELH, for Pro members
Against its closest peers1 peerSales over four quarters against a year before: CELH +83%, COKE +11%.

12 more findings on CELH, each with its source, for Pro membersGet in free →

How CELH ranks in Soft Drinks

CELH is #7 of 7 by Quality Score among Bottled & Canned Soft Drinks & Carbonated Waters.

How CELH ranks in Soft Drinks
1	MNSTMonster Beverage	8/14	17
2	CCEPCoca-⁠Cola Europacific Partners	7/14	16
3	COKECoca-⁠Cola Consolidated	6/14	15
	FMXFomento Economico Mexicano		Open for its score
7	CELHCelsius	4/14	7

Sales over four quarters against a year before: CELH +83%, COKE +11%.

When does CELH report earnings, and what happens after?

Reports Thu Nov 5, before the open (in 3 days). Confirmed.

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What CELH reported on Aug 6, 2026

The quarter

The figures are not read from the release yet.

“CELSIUS brand revenue decreased by approximately 11.7% in the second quarter of 2026 compared to the same period last year, reflecting increased trade and promotional investment, shipment timing related to inventory rebalancing, softness in the club channel, a planned moderation in innovation activity during the period, and SKU optimization initiatives implemented in conjunction with the integration of our recent acquisitions and Alani Nu’s distribution transition.”

The filing on EDGAR

Where the sales came from

CELH's results filing gives no sales by line in a table we read.

The outlook

No outlook figures read from this release.

In the company's words

“The decrease in gross profit margin was primarily driven by higher promotional and incentive activity as a percentage of revenue and channel mix.”

From its results filing (SEC filing · Aug 6)

1 more sentence, for Pro members.

The numbers

Market value: $7.1B; today
Sales: $3B; up 82.9% on the year
Free cash flow: $463M; last 12 months

5 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on CELH: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.Get in free →

+6.9%+4.5%-18.5%

Feb 26May 7Aug 6

Reported	When	Gap	Reaction	5 sessions
Aug 6, 2026Before open	Before open	-10.9%	-18.5%	-5.3%
May 7, 2026Before open	Before open	+1.9%	+4.5%	-15.1%
Feb 26, 2026Before open	Before open	+15.9%	+6.9%	-10.0%

CELH closed higher after 2 of its last 4 reports.

All 4 reports, and CELH's Quality Score going into each

Everyone reporting earnings this week

Insiders trading CELH

CELH insider trades

4 insiders bought $2.5M across 7 filings in the last 6 months. No open-⁠market sales on record. The newest:

BuyHal Kravitz$336KDirectorat $28.00 on Sep 15, filed Sep 16

BuyHal KravitzDirector$336Kat $28.00 on Sep 15, filed Sep 16

All 7 insider filings on CELH from the last six months, for Pro members.Get in free →

All CELH insider trades

CELH trades by Congress and the executive branch

One trade disclosed in the last six months. The newest:

BuyDonald Trump$1K to $15KPresident (R)traded Aug 28, disclosed Oct 8(41 days later)

BuyDonald TrumpPresident (R)$1K to $15Ktraded Aug 28, disclosed Oct 8(41 days later)

See what Congress is buying across the market

CELH's officers and directors

Officers and directors with a Form 4 in the last 12 months.

John FieldlyChief Executive Officer · 2 trades
Eric HansonPresident & COO · 2 trades
Jarrod LanghansChief Financial Officer
Paul H. StoreyChief Supply Chain Officer
Richard Stephen MattessichChief Legal Officer
Thi Tuyet Trinh LamChief Human Resources Officer
Tony GuilfoyleChief Commercial Officer
Hal KravitzDirector · 3 trades

7 more officers and directors file at CELH. Each page above names the rest.

See insider trades by person

Which ETFs hold CELH?

In ETFs: CELH is under 0.1% of SCHG and under 0.1% of VTI, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Aug 31, 2026.

About Celsius Holdings

Celsius Holdings operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy. It focuses on product innovation and marketing while outsourcing manufacturing and packaging to third-party co-packers and distribution to PepsiCo. The firm issued convertible preferred shares following PepsiCo's investments in 2022 and 2025, giving the latter an 11% stake in Celsius.

1,497 employeesBoca Raton, FLcelsius.com

What Celsius Holdings says it competes with

“Our products compete broadly with not only functional energy drinks, but all categories of non-alcoholic liquid refreshments.”

From its annual report, SEC filing · Mar 2, 2026

2 more sentences, what it says it does, and its sales by region, for Pro membersGet in free →

CELH's score card

Celsius Holdings (CELH): Quality Score 7, Average, #7 of 7 in Soft Drinks, with its price, on Breakaway — The picture a link to this page shows when it is shared.

Pro members see every line of every stock's score.

What would turn CELH's score around: 6 things
1 more filing explained, a plain line each
Real-⁠time prices, no delay

BreakawayOct 8Donald Trump bought CELH$1K to $15K, disclosed Oct 8

Alerts are optional.

See CELH's 14 chart checks

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Straight Answers

As of Nov 2, 2026: CELH's Quality Score is 7 (Average), #7 of 7 in Bottled & Canned Soft Drinks & Carbonated Waters. Insiders bought $2.5M in the last 6 months (Form 4).

Is CELH a good stock to buy? What its Quality Score says

CELH scores 7 today, which Breakaway calls Average. It is #7 of 7 in Bottled & Canned Soft Drinks & Carbonated Waters by Quality Score, with 4 of 14 chart checks firing. Down 70% from its 5-⁠year high in Mar 2024. The S&P 500 rose 46% over the same stretch. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is CELH's Quality Score?

CELH scores 7 today, which Breakaway calls Average (6 to 10). That is #7 of 7 in Bottled & Canned Soft Drinks & Carbonated Waters by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind CELH's 7.

Are insiders buying CELH?

4 insiders bought $2.5M across 7 filings in the last 6 months. No open-⁠market sales on record. The newest is Hal Kravitz, Director, who bought $336K on Sep 15. Every filing, with the scored weight, for Pro members.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.