Booking Holdings (BKNG) logo

Booking Holdings (BKNG) stock

Online travel booking , market cap $113B

Close
$153.75
+3.79%

After-hours $154.91 +0.75%

As of 5:14 PM ET after-hours, delayed 15+ min · Live for Pro members

Quality Score
0
Below Average
In its industry
#9of 14

BKNG's Quality Score rose 1 point on Mon, Nov 2, to 0.

See BKNG's 14 chart checksSee it live, free until Wednesday morning. No account. No card. Then keep going with a free account.

We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.

Why does BKNG lag the market?

Up 3.8% today, more than its travel & logistics peers' 1.1%; no story names it yet.

Lags the market

Up 36% over three years while the S&P 500 rose 89%.

  • It fell 10% on Feb 23, 2024, a results day, its biggest one-day fall in three years.

Sources: Price history, Oct 30, 2026

1 more reason, free with an account →1 more reason why BKNG lags the market, from its filings, with the other side, how the business stands, and the timeline, for Pro members.

Key facts on BKNG

Key facts on BKNG
Holding it backBelow its 200-day since September down 24% in a year
Latest filing10-Q, Aug 4 Filed its quarterly report (10-Q) for the quarter to Jun 30, 2026
1 more reason behind BKNG's 0, free with an account →3 more reasons behind BKNG's 0, for Pro members.

BKNG in the news

TodayNo story names it yet.

Big story

Wed Oct 21: Legal

EU opens Booking.com investigation over fraud risks and advertising transparency

BKNG closed −3.4% that day.

Reported by cyprus inform · covered by 8 outlets

What's next

Wed Nov 4: Financial Times Future Of AI Summit 2026Industry event · date confirmed.

BKNG catalysts

Coming up

After its last 4 reports it closed 0.0% on average, higher 2 of 4 times.

11 past catalysts since 2018, with sizes and sources, for Pro members.Get in free →

Why BKNG scores 0

Below Averagefor quality, not price, 1 of 14 chart checks firingWhat the Quality Score means

  • +1Chart checks 1 of 14 firing right now, one point each
  • −3Long-term trend below a falling 200-⁠day average, down over one year, down over two years
  • Size adds
  • Profit addsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
  • Growth addsSales and margins against a year earlier: up to +3 for fast growth and widening margins, down to -2 when both shrink.
  • Government filings subtracts

No effect today: Run-up, Dilution, Volatility, Cash flow, Persistence, and News.

What every line is worth, and the reason behind it, on BKNG and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 5:14 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-⁠scored stocks returned 2.2x the average stock over the next month. How we tested it

Alert me when BKNG's Quality Score turns up

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Here is what Pro members see.

  • The same page for Pro members, on AMD

    Its Quality Score and rank, the line that drives it, and the live price.

  • The full chart

    A year of candles to start, out to the whole history, with insider trades marked and the Quality Score under the price.

  • Every line of the score

    Price action, the company, and signals, each with its points, on BKNG and every other stock.

  • CEOs buying their own stock

    Every CEO buy, biggest names first. Sort, filter, save the list, and set optional alerts.

  • Congress trades

    A member's trades, newest first, each with its amount. Sort and filter the whole list.

  • 14 chart checks, read for you

    The ones firing on the stock, each in plain words, its rule a tap away.

  • Earnings, week by week

    Who reports each day, and how each stock took its last four reports.

  • FDA dates, counted down

    Each date in the company's words, its cash against the date, and an optional alert before it.

  • The market map

    Every stock a box, colored by its Quality Score.

  • Themes, ranked live

    Each theme's stocks ranked by Quality Score, live. Here, AI chips.

  • The top 10, every day

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BKNG has 1 of 14 chart checks firing

Volume1 of 3 shown
Tight range1 of 3 shown
Buying1 of 3 shown
The other 10 checks on BKNG, and all 14 on every stock.Get in free →

BKNG RSI today: 42.3, below its 50-day and 200-day averages

Not scored

Not in the Quality Score: over 20 years of tests, 2006 to 2026, they added no edge.

  • RSI 1442.3

    Above 30, below 50.

  • MACD (12, 26, 9)Below signal

    Crossed below its signal line 3 sessions ago.

  • The price is 9.6% below it.

  • The price is 12.9% below it.

  • 50/200 crossDeath cross

    The 50-day crossed below the 200-day on Oct 22.

  • ADX 1421.0

    Under 25, with +DI below -DI.

  • Support$150.62

    Swing low from Feb 23, 2.0% below the price.

  • Resistance$168.49

    Swing high from Oct 15, 9.6% above the price.

  • From Dec 16, 2025, 43.6% above the price.

  • From Oct 28, 4.9% below the price.

  • Lines over the Aug 25 and Oct 15 highs and under the Jul 23 and Oct 5 lows.

  • The bands run from $146.95 to $167.56.

  • Volume1.4x

    Against its 20-day average, for the time of day.

The deep dive on BKNG

12 more findings on BKNG, each with its source, for Pro membersGet in free →

How BKNG ranks in Travel & Logistics

BKNG is #9 of 14 by Quality Score among Transportation Services.

How BKNG ranks in Travel & Logistics
9Booking Holdings (BKNG) logoBKNGBooking0

Sales over four quarters: BKNG $28.2B, EXPE $15.7B.

More in Travel & Logistics, on the Consumer Discretionary page

When does BKNG report earnings, and what happens after?

Reports Tue Nov 3, after the close (tomorrow). Confirmed.

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

What BKNG reported on Aug 4, 2026

The quarter

The figures are not read from the release yet.

“Adjusted fixed operating expenses increased 6%, driven by higher cloud computing costs and software license fees, as well as adverse changes in foreign currency exchange rates”

The filing on EDGAR

Where the sales came from

BKNG's results filing gives no sales by line in a table we read.

The outlook

The outlook the company gave, by period
MeasureFigure
By the end of 2027
Transformation Program annual run-rate savingsabout $650Mraised

Figures as filed (SEC filing, Aug 4)

The numbers

Market value
$113B
today
Sales
$28B
up 12.8% on the year
Free cash flow
$9.5B
last 12 months

Sales grew 32% a year over 5 years, fiscal 2020 to 2025.

Pays $1.68 a share a year.

4 more figures, for Pro members.

No analyst estimates on Breakaway: every figure here is filed.

The whole report on BKNG: every line of its sales, every outlook beside the one it replaced, and the company's words, for Pro members.Get in free →
ReportedGapReaction5
sessions
Aug 4, 2026After close+6.9%+6.6%+9.6%
Apr 28, 2026After close-5.1%+0.3%-3.3%
Feb 18, 2026After close-4.2%-6.2%-2.5%

BKNG closed higher after 2 of its last 4 reports.

All 4 reports, and BKNG's Quality Score going into each

Everyone reporting earnings this week

BKNG sales and profit by year

Sales and profit by year

Sales grew in six of the last seven years, to $27B in 2025.

Is BKNG's dividend covered? What its financials say

Its dividends come to 13% of its free cash flow.

BKNG's dividend against its free cash flow
Dividend$1.68 a share a year Paid 4 times a year
Paid outAbout $1.3B a year $1.68 a share on 751M shares, the count on its cover page as of Jul 27, 2026
Free cash flow$9.5B The last four quarters, to Jun 30, 2026
RecordRaised each of the last 2 years Against the payout a year before, each year

Insiders trading BKNG

BKNG trades by Congress and the executive branch

34 trades disclosed in the last six months. The newest:

SellMichael McCaul$15K to $50KHousetraded Aug 7, disclosed Oct 14(68 days later)
All 34 trades on BKNG disclosed by Congress and the executive branch, for Pro members.Get in free →

See what Congress is buying across the market

BKNG's officers and directors

Officers and directors with a Form 4 in the last 12 months.

9 more officers and directors file at BKNG. Each page above names the rest.

See insider trades by person

Which ETFs hold BKNG?

In ETFs: BKNG is 0.6% of JEPQ, 0.5% of QQQI, and 0.5% of QQQ, the most of the 24 funds Breakaway covers, by their holdings as filed for Jun 30, 2026.

About Booking Holdings

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.

24,300 employeesNorwalk, CTbookingholdings.com

What Booking Holdings says it competes with

“We compete globally with both online and traditional travel and restaurant reservation and related services.”

From its annual report, SEC filing · Feb 18, 2026

2 more sentences, what it says it does, and its sales by region, for Pro membersGet in free →

BKNG's score card

Booking Holdings (BKNG): Quality Score 0, Below Average, #9 of 14 in Travel & Logistics, with its price, on Breakaway
The picture a link to this page shows when it is shared.

Pro members see every line of every stock's score.

  • What would turn BKNG's score around: 6 things
  • 1 more filing explained, a plain line each
  • Real-⁠time prices, no delay
BreakawayOct 8Donald Trump bought BKNG$250K to $500K, disclosed Oct 8

Alerts are optional.

See BKNG's 14 chart checks

See it live, free until Wednesday morning. No account. No card. Then keep going with a free account.

Straight Answers

As of Nov 2, 2026: BKNG's Quality Score is 0 (Below Average), #9 of 14 in Transportation Services.

Is BKNG a good stock to buy? What its Quality Score says

BKNG scores 0 today, which Breakaway calls Below Average. It is #9 of 14 in Transportation Services by Quality Score, with 1 of 14 chart checks firing. Up 36% over three years while the S&P 500 rose 89%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is BKNG's Quality Score?

BKNG scores 0 today, which Breakaway calls Below Average (0 to 5). That is #9 of 14 in Transportation Services by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind BKNG's 0.

When does BKNG report earnings?

Reports Tue Nov 3, after the close, a date the company confirmed. BKNG closed higher after 2 of its last 4 reports. Past behavior, not a forecast.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.

The moves after past earnings reports are past behavior, not a forecast.

The dividend's cover: free cash flow and shares from its SEC filings; the dividend from its regular payouts over six years.

The price, the score, the chart checks and readings, and the industry rank on this page are delayed at least 15 minutes.

Our top-scored stocks' record: Oct 2021 to Sep 2026, before costs. Recorded live since Sep 9 2026.

Breakaway publishes impersonal securities research and analytical tools: one formula, the same score for everyone. It is not personalized investment advice, and nothing here is a recommendation to buy or sell any security.

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