NKE's Quality Score rose 1 point on Mon, Oct 26, to 2. Made a higher high and a higher low.
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Down 75% over five years while the S&P 500 rose 78%.
“NIKE Direct revenues were $17.7 billion in fiscal 2026 compared to $18.8 billion in fiscal 2025, primarily driven by a decrease in traffic.”
−3Long-term trend
6 more reasons why NKE lags the market, from its filings, with the other side, the company's words, and the timeline, for Pro members.
| Since its Nov 2021 high | Down 79% |
| Latest filing | 10-Q, Oct 2 |
3 more reasons behind NKE's 2, for Pro members.
After its last 4 reports it closed -6.2% on average, higher 1 of 4 times.
NKE is #3 of 4 by Quality Score among Rubber & Plastics Footwear.
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| Open for its score |
Share count against a year before: NKE +0.5%, CROX -12%, DECK -7.4%.
More in Athletic Footwear, on the Consumer Discretionary page
Expected to report Thu Dec 17, after the close (in 52 days). Expected.
What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.
Sold $11.2B; a profit of $0.48 a share.
| Line | Q1 FY27 | Q1 FY26 |
|---|---|---|
| Footwear | $7.2B | $7.7B |
Each quarter's sales and their share of its total. Figures as filed (SEC filing, Oct 2)
| Measure | Figure |
|---|---|
| Revenues | decline high-single digits |
Sales grew 0.8% a year over 5 years, fiscal 2021 to 2026.
Pays $1.64 a share a year.
| Reported | Gap | Reaction | 5 sessions |
|---|---|---|---|
| Oct 1, 2026 | -7.4% | -3.6% | -1.2% |
| Jun 30, 2026 | +0.8% | +4.9% | +4.5% |
| Mar 31, 2026 | -11.9% | -15.5% | -18.4% |
Its dividends come to 116% of its free cash flow.
| Dividend | $1.64 a share a year |
| Paid out | About $2.4B a year |
| Free cash flow | $2.1B |
| Record | Raised each of the last 5 years |
One insider sold $205K across 1 filing in the last 6 months. No open-market buys on record. The newest:
23 trades disclosed in the last six months. The newest:
Officers and directors with a Form 4 in the last 12 months.
In ETFs: NKE is 0.2% of VIG, 0.2% of VYM, and under 0.1% of VOO, the most of the 24 funds Breakaway covers, by each fund's latest filing, Jun 30 to Jul 31, 2026.
Since its founding in 1964, Nike has become the world's largest sports performance and lifestyle merchandiser. Footwear is its largest category, accounting for about two-thirds of sales. It also sells large amounts of apparel (about 30% of sales) and equipment (5%). Key performance categories include basketball, running, and football (soccer). Brands include Nike, Jordan (premium athletic footwear and clothing), ACG (outdoor), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. It outsources nearly all production to contract manufacturers in more than 30 countries.
“The athletic footwear, apparel and equipment industry is highly competitive on a worldwide basis.”
NKE scores 2 today, which Breakaway calls Below Average. It is #3 of 4 in Rubber & Plastics Footwear by Quality Score, with 4 of 14 chart checks firing. Down 75% over five years while the S&P 500 rose 78%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.
NKE scores 2 today, which Breakaway calls Below Average (0 to 5). That is #3 of 4 in Rubber & Plastics Footwear by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind NKE's 2.
One insider sold $205K across 1 filing in the last 6 months. No open-market buys on record. The newest is Amy Montagne, President, Nike, who sold $205K on Aug 7.
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