Apple (AAPL) stock

iPhones and Macs , market cap $5.1T

iPhones, Macs, iPads, and software

Market cap $5.1T

$343.91

-1.10%

As of Monday's close · Live for Pro members at the open

Quality Score

Excellent

In its industry

#1of 6

Computers

Checks firing

6of 14

Transition

From 52-week high

-2.2%

Above the 200-day

AAPL's Quality Score fell 1 point on Mon, Oct 26, to 18. Made no higher high and higher low.

See AAPL's 14 chart checksSee it live, free until Wednesday morning. No account. No card. Then keep going with a free account.

We do the work for you. Every stock is scored and ranked, every 15 seconds while the market is open. Here it's 15 minutes behind. Pro members see it live.

Why is AAPL up?

Up 140% over five years while the S&P 500 rose 78%.

Its profit per share more than doubled, from $3.28 in fiscal 2020 to $7.46 in fiscal 2025.

Sources: Price history, Oct 23, 2026; Annual reports, Sep 27, 2025; 10-K segment note, Oct 31, 2025

6 more reasons why AAPL beats the market, from its filings, with the timeline, for Pro members.

Key facts on AAPL

Key facts on AAPL
Profit margin	27%, up from 21% in 5 years
Latest filing	10-Q, Jul 31 Filed its quarterly report (10-Q) for the quarter to Jun 27, 2026

6 more reasons behind AAPL's 18, for Pro members.

AAPL in the news

In the newsApple launches new iPad mini with OLED display, A20 Pro chip: Price and features Moneycontrol and 4 more · 10:15 AM ET

Outlet counts from the GDELT Project.

AAPL catalysts

Coming up

After its last 4 reports it closed -1.0% on average, higher 2 of 4 times.

1 past catalyst since 2019, with sizes and sources, for Pro members.Get in free →

Why AAPL scores 18

ExcellentTransition, 6 of 14 chart checks firingWhat the Quality Score means

+6Chart checks 6 of 14 firing right now, one point each
+4Long-term trend above a rising 200-⁠day average, near its 52-⁠week high, at a multi-⁠year high

Run-up adds
Size adds
Profit addsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
Growth addsSales and margins against a year earlier: up to +3 for fast growth and widening margins, down to -2 when both shrink.
Persistence adds
Government filings subtracts

No effect today: Dilution, Volatility, Cash flow, and News.

What every line is worth, and the reason behind it, on AAPL and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 8:31 PM ET, at least 15 minutes behind. How we rank stocks.

Tested. Our top-⁠scored stocks returned 2.2x the average stock over the next month. How we tested it

Alert me when AAPL's Quality Score turns up

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Here is what Pro members see.

The same page for Pro members, on AMD
Its Quality Score and rank, the line that drives it, and the live price.
The full chart
A year of candles to start, out to the whole history, with insider trades marked and the Quality Score under the price.
Every line of the score
Price action, the company, and signals, each with its points, on AAPL and every other stock.
CEOs buying their own stock
Every CEO buy, biggest names first. Sort, filter, save the list, and set optional alerts.
Congress trades
A member's trades, newest first, each with its amount. Sort and filter the whole list.
14 chart checks, read for you
The ones firing on the stock, each in plain words, its rule a tap away.
Earnings, week by week
Who reports each day, and how each stock took its last four reports.
FDA dates, counted down
Each date in the company's words, its cash against the date, and an optional alert before it.
The market map
Every stock a box, colored by its Quality Score.
Themes, ranked live
Each theme's stocks ranked by Quality Score, live. Here, AI chips.
The top 10, every day
The ten highest Quality Scores at each close, kept day by day, week by week.
Optional alerts, your way
Pick a stock, a score, a price, a filing, or a whole scan. It tells you by push or email.
Your watchlist, scored
Your stocks by Quality Score, today's move, or name.
On your phone and your laptop
The same account and watchlist on both, each laid out for its screen.

Prices refresh every 2.5 seconds during market hours.
Optional alerts by push, email, or the bell.
Add it to your Home Screen and it opens like an app.

AAPL has 6 of 14 chart checks firing

Trend1 of 5 shown

MA FAN 21 EMA W.EMA HH/HL 52W HI

Volume1 of 3 shown

VOL VDU U/D VOL

Tight range1 of 3 shown

ATR SQZ SQUEEZE NR7

Buying1 of 3 shown

OBV+CLOSE HI SPRING

The other 10 checks on AAPL, and all 14 on every stock.Get in free →

AAPL RSI today: 57.7, above its 50-day and 200-day averages

Not scored

Not in the Quality Score: over 20 years of tests, 2006 to 2026, they added no edge.

RSI 1457.7
Above 50, below 70.
MACD (12, 26, 9)Above signal
Crossed above its signal line 2 sessions ago.
50-day average$330.23
The price is 4.1% above it.
200-day average$294.84
The price is 16.6% above it.
50/200 crossGolden cross
The 50-day crossed above the 200-day on Sep 15, 2025.
ADX 1419.9
Under 25, with +DI above -DI.
Support$325.81
Swing low from Oct 1, 5.3% below the price.
Resistance$344.57
Swing high from Jul 29, 0.2% above the price.
52-week high$351.73
From Oct 23, 2.3% above the price.
52-week low$243.42
From Jan 20, 29.2% below the price.
Chart patternWedge
Lines over the Sep 22 and Oct 13 highs and under the Sep 9 and Oct 1 lows.
Bollinger Bands (20, 2)Inside
The bands run from $328.32 to $350.04.
Volume1.1x
Against its 20-day average, for the time of day.

The deep dive on AAPL

What it does and how it makes money4 findingsServices made up 26% of its revenue in fiscal 2025 ($109B of $416B), against 25% in fiscal 2024; product sales 74%.SEC filing · Oct 31, 2025
Where it stands2 findingsFor Pro members2 findings on where AAPL stands: its cash, debt, and share count, for Pro members
What changed in its filings3 findings"On June 30, 2026, the Supreme Court granted the Company’s petition to review the applicable legal standard for civil contempt." (10-Q for the quarter to Jun 27, 2026)SEC filing · Jul 31, 2026
Who holds and trades it5 findingsFor Pro members5 findings on who holds and trades AAPL, for Pro members

12 more findings on AAPL, each with its source, for Pro membersGet in free →

How AAPL ranks in Computers

AAPL is #1 of 6 by Quality Score among Electronic Computers.

How AAPL ranks in Computers
1	AAPLApple	6/14	18
2	DELLDell	2/14	14
3	SMCISuper Micro Computer	3/14	10
	OMCLOmnicell		Open for its score
	XNDUXanadu Quantum		Open for its score

When does AAPL report earnings, and what happens after?

Reports Mon Nov 2, after the close (in 7 days). Confirmed.

What an earnings report is: every 3 months, a company tells everyone how much it sold and earned. We read the figures, the outlook, and how the stock moved after.

+0.5%+3.2%-7.3%

Jan 29Apr 30Jul 30

Reported	When	Gap	Reaction	5 sessions
Jul 30, 2026After close	After close	-8.6%	-7.3%	-6.3%
Apr 30, 2026After close	After close	+2.8%	+3.2%	+5.9%
Jan 29, 2026After close	After close	-1.2%	+0.5%	+6.8%

AAPL closed higher after 2 of its last 4 reports.

All 4 reports, and AAPL's Quality Score going into each

Everyone reporting earnings next week

Who is trading AAPL

AAPL insider trades

One insider sold $86.7M across 3 filings in the last 6 months. No open-⁠market buys on record. The newest:

SellArthur D. Levinson$15.6MDirectorat $311.02 on May 27, filed May 29

SellArthur D. LevinsonDirector$15.6Mat $311.02 on May 27, filed May 29

All 3 insider filings on AAPL from the last six months, for Pro members.Get in free →

All AAPL insider trades

AAPL trades by Congress and the executive branch

53 trades disclosed in the last six months. The newest:

SellDonald Trump$1K to $15KPresident (R)traded Aug 24, disclosed Oct 8(45 days later)

SellDonald TrumpPresident (R)$1K to $15Ktraded Aug 24, disclosed Oct 8(45 days later)

All 53 trades on AAPL disclosed by Congress and the executive branch, for Pro members.Get in free →

See what Congress is buying across the market

AAPL's officers and directors

Officers and directors with a Form 4 in the last 12 months.

John TernusCEO · 1 trade
Tim CookExecutive Chair · 2 trades
Kevan ParekhSenior Vice President, CFO · 2 trades
Jennifer NewsteadSVP, GC and Government Affairs · 11 trades
Ben BordersPrincipal Accounting Officer · 3 trades
Deirdre O'BrienSenior Vice President · 2 trades
Chris KondoPrincipal Accounting Officer · 1 trade
Katherine L. AdamsSVP, GC and Secretary

8 more officers and directors file at AAPL. Each page above names the rest.

See insider trades by person

Which ETFs hold AAPL?

In ETFs: AAPL is 17% of FTEC, 17% of VGT, and 16% of XLK, the most of the 24 funds Breakaway covers, by each fund's latest filing, May 31 to Jul 31, 2026.

About Apple

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.

166,000 employeesCupertino, CAapple.com

What Apple says it competes with

“The markets for the Company’s products and services are highly competitive and are characterized by aggressive price competition, downward pressure on gross margins, continual improvement in product performance, and price sensitivity on the part of consumers and businesses.”

From its annual report, SEC filing · Oct 31, 2025

2 more sentences, what it says it does, and its sales by region, for Pro membersGet in free →

AAPL's score card

Apple (AAPL): Quality Score 18, Excellent, #1 of 6 in Computers, with its price, on Breakaway — The picture a link to this page shows when it is shared.

Pro members see every line of every stock's score.

What would move AAPL's score: 3 things
1 more filing explained, a plain line each
Real-⁠time prices, no delay

BreakawayOct 1Cleo Fields bought AAPL$1K to $15K, disclosed Oct 1

Alerts are optional.

See AAPL's 14 chart checks

See it live, free until Wednesday morning. No account. No card. Then keep going with a free account.

Straight Answers

As of Oct 26, 2026: AAPL's Quality Score is 18 (Excellent), #1 of 6 in Electronic Computers. Insiders sold $86.7M in the last 6 months (Form 4).

Is AAPL a good stock to buy? What its Quality Score says

AAPL scores 18 today, which Breakaway calls Excellent. It is #1 of 6 in Electronic Computers by Quality Score, with 6 of 14 chart checks firing. Up 140% over five years while the S&P 500 rose 78%. Breakaway does not say whether to buy any stock: the score does not know your situation, and it is not a recommendation to buy or sell anything. Please do your own research.

What is AAPL's Quality Score?

AAPL scores 18 today, which Breakaway calls Excellent (15 to 19). That is #1 of 6 in Electronic Computers by Quality Score. The score adds up the chart checks, the trend, the company's filed sales, its profits, the news, insider trades, and Congress trades. The section above lists the lines behind AAPL's 18.

Are insiders buying AAPL?

One insider sold $86.7M across 3 filings in the last 6 months. No open-⁠market buys on record. The newest is Arthur D. Levinson, Director, who sold $15.6M on May 27. Every filing, with the scored weight, for Pro members.

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.