Ethos Technologies' IPO

Listed Jan 29, 2026 at $19 on Nasdaq as LIFE.

Offer price
$19
Market cap
$1.19B
Shares
10,526,315

Today 123% above its $19 offer price; its first day closed -11.3%.

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From its final prospectus (424B4) on SEC EDGAR, filed Jan 30, 2026.

What does Ethos Technologies do?

Ethos Technologies' facts, each with its source
FactEthos
Technologies
IncorporatedDelaware, 2016From its final prospectus (424B4) of Jan 30, 2026
HeadquartersSan Francisco, CaliforniaFrom its final prospectus (424B4) of Jan 30, 2026
Employees548 full-time, as of September 30, 2025From its final prospectus (424B4) of Jan 30, 2026
Websiteethos.comFrom its final prospectus (424B4) of Jan 30, 2026

What is the offering?

Each figure names the filing it is from and that filing's date. The market cap is Breakaway's arithmetic from the prospectus's share count.

Ethos Technologies' facts, each with its source
FactEthos
Technologies
Shares offered10,526,315From the final prospectus (424B4) filed Jan 30, 2026
Offer price$19 a shareFrom the final prospectus (424B4) filed Jan 30, 2026
Raised at that price$200 millionFrom the final prospectus (424B4) filed Jan 30, 2026
Underwriters' discount$12 millionFrom the final prospectus (424B4) filed Jan 30, 2026
UnderwritersGoldman Sachs, J.P. Morgan, BofA Securities, Barclays, Citigroup, and Deutsche Bank, and 3 moreFrom the final prospectus (424B4) filed Jan 30, 2026, as its cover names them
ExchangeNasdaq Global Select Market, as LIFEFrom the final prospectus (424B4) filed Jan 30, 2026
Shares outstanding after62,558,380From the final prospectus (424B4) filed Jan 30, 2026
Market cap at the offer price$1.19 billionBreakaway's arithmetic from the prospectus's share count

What the filing says about its money

Ethos Technologies' facts, each with its source
FactEthos
Technologies
Last preferred stockSeries B preferredFrom its final prospectus (424B4) of Jan 30, 2026

What risks does Ethos Technologies name first?

  1. “We have a history of losses, and while we have recently achieved profitability, we may not sustain it in the future.”
  2. “We have a limited history operating our business at its current scale, scope, and complexity, which makes it difficult to plan for future operations and growth initiatives and predict future results.”
  3. “Our business could be harmed if we fail to manage our growth effectively.”

The first three of the risks its prospectus summary lists, in the company's words. The rest, and each in full, are in the filing. Read the filing.

Every date of Ethos Technologies' IPO

Ethos Technologies' IPO dates, each with its source
WhatDay
Registration filedForm S-1, SEC EDGARSep 26, 2025
Exchange registration filedexchange registration (Form 8-A), SEC EDGARJan 21, 2026
Declared effective by the SECSEC notice of effectiveness, SEC EDGARJan 28, 2026
Pricedfinal prospectus (424B4), filed Jan 30, SEC EDGARJan 28, 2026
First tradeMassive's IPO calendarJan 29, 2026
Lock-up endsfinal prospectus, SEC EDGAR: “”Jul 27, 2026, at the latest

How did its first days trade?

From its daily bars, each close against its $19 offer price.

Ethos Technologies' first sessions
DayOpenCloseFrom the
offer
Jan 29$19$16.85-11.3%
Jan 30$17.50$15.05-20.8%
Feb 2$15.64$13.90-26.8%
Feb 3$14$12.73-33.0%
Feb 4$13.07$13.15-30.8%

What is Ethos Technologies' Quality Score?

10

Average

187 trading days so far; 1 of the 14 checks wait for more history.

LIFE's page, with every reason behind its score

Tested. Our top-⁠scored stocks returned 2.2x the average stock over the next month. How we tested it

The other IPOs expected

The other IPOs expected or in registration
CompanyPrice

Ethos Technologies IPO questions

When is Ethos Technologies' IPO?

Listed Jan 29, 2026 at $19 on Nasdaq as LIFE.

What is Ethos Technologies' IPO price?

Ethos Technologies' IPO priced at $19 a share, per its final prospectus of Jan 30, 2026.

How many shares is Ethos Technologies selling?

10,526,315 shares, per its final prospectus (424B4).

Who are the underwriters?

Goldman Sachs, J.P. Morgan, BofA Securities, Barclays, Citigroup, Deutsche Bank, Citizens Capital Markets, William Blair, and Baird, as the prospectus's cover names them.

When does the lock-up end?

Ethos Technologies' IPO lock-⁠up ends Jul 27, 2026 at the latest; its prospectus lets it end sooner on the terms it sets out. Its final prospectus says: “.”

Does Breakaway rate Ethos Technologies?

Ethos Technologies has a Quality Score of 10 today. The score counts the 14 chart checks and the company's filings; a check that needs more history than a new stock has waits for it.

Can Breakaway say where Ethos Technologies' price will go?

No. Breakaway does not say where a price will go. Every figure here is from the company's SEC filings, linked on each line.

Where every figure comes from.

  • Each company's SEC filings on EDGAR, read twice a day: its registration (Form S-1 or F-1), the amendment that sets its price range, and its final prospectus (424B4). The shares, the price, the underwriters, the lock-up, and the company's words are the filing's, linked on each line.
  • The expected day is Massive's IPO calendar's, the first trade the market data's, and the moves each stock's daily closes against its offer price.
  • The market cap is Breakaway's arithmetic: the shares the prospectus says will be outstanding after the offering, times the midpoint of the range or the offer price.
  • The Quality Score is Breakaway's, from a stock's second trading day; for its first 21 sessions it is marked New listing, and each check that needs more history waits for it.
  • Blank-check companies (SPACs) and unit offerings are left out and counted; a direct listing and a US listing of a company listed abroad are in and marked.

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Every IPO expected and listed, and January 2026's listings.

Sources: Ethos Technologies Inc.'s final prospectus (424B4) of Jan 30, 2026; the prices, the stock's daily bars, 15 minutes behind.

Not advice. Figures from each company's SEC filings, linked on each line. Breakaway is not an underwriter, broker, or adviser, and does not say where a price will go.

Scores as of 8:36 PM ET, 15 minutes behind.

Our top-scored stocks' record: Oct 2021 to Sep 2026, before costs; recorded live since Sep 9 2026.

Breakaway publishes impersonal securities research and analytical tools: one formula, the same score for everyone. It is not personalized investment advice, and nothing here is a recommendation to buy or sell any security.

Market data from a licensed vendor. The age of every quote is shown on the page.

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