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GoPro (GPRO) stock

Market cap $274M

$1.36
+0.74%

Market closed. Prices as of Monday's close.

Quality Score
4
Below Average
In its industry
#3of 3
Cameras & Imaging

GPRO's Quality Score rose 1 point on Mon, Oct 5, to 4. Is now up over two years.

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Why GPRO lags the market

GoPro returned -85% over five years to the S&P 500's +91%; its operating margin went from -4.1% to -12.8%.

Free cash flow went from $88.9M in fiscal 2020 to -$24.0M in fiscal 2025.

Sources: Price history, Oct 5, 2026; Annual reports, Dec 31, 2025

2 more drivers and the timeline, for Pro members

Why GPRO scores 4

Below AverageTrending up, 8 of 14 checks firingWhat the Quality Score means

Poor is below 0. Average starts at 6, Above Average at 11, Excellent at 15, and Exceptional at 20.

Well above its own recent run. GPRO scores 4 today, against a median of 0 over its last 20 recorded sessions.

  • +8Chart checks 8 of 14 firing right now, one point each
  • +2Run-up 74% over 6 months
  • Long-term trend adds
  • Size subtracts
  • Profit subtractsRead on the last four quarters against the four before, or the last full year where no quarters are filed.
  • Growth subtractsSales and margins against a year earlier: up to +3 for fast growth and widening margins, down to -2 when both shrink.
  • Volatility subtractsA daily range of 5% or more with nothing behind it (no profit or cash flow, sales shrinking, or 10% more shares outstanding with no free cash flow): -1, or -2 from 8%.
  • Cash flow subtracts-1 when free cash flow over the last four quarters is negative.

No effect today: Dilution, Persistence, and News.

What every line is worth, and the reason behind it, on GPRO and every other stock.Get in free →

Price, score, chart checks, and the industry rank are from a snapshot taken at 2:09 AM ET, at least 15 minutes behind. How we rank stocks.

What's next

Expected to report Thu Nov 5, after the close

After its last 4 reports it closed -15.0% on average, higher 0 of 4 times.

What would turn GPRO's score around: 7 things, for Pro members

Alert me when GPRO's Quality Score turns up

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Here is what Pro members see.

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GPRO has 8 of 14 checks firing

One per group is shown here.

Trend1 of 5 shown
MA FAN21 EMAW.EMAHH/HL52W HI

Averages stacked in order, price near its high.

Volume1 of 3 shown
VOLVDUU/D VOL

Heavy volume on the run, quiet volume at rest.

Tight range1 of 3 shown
ATR SQZSQUEEZENR7

The daily range is tight against its own recent history.

Buying1 of 3 shown
OBV+CLOSE HISPRING

Closes near the high, and buyers step in on dips.

The other 10 checks on GPRO, and all 14 on every stock.Get in free →

Also on the chart

Not scored

Shown for reference. None of these counts toward the Quality Score: in our tests on 20 years of daily prices, none of them improved it.

  • RSI 1459.5

    Above 50, below 70.

  • MACD (12, 26, 9)Below signal

    Crossed below its signal line 11 sessions ago.

  • 50-day average$1.00

    The price is 36.0% above it.

  • 200-day average$1.02

    The price is 33.3% above it. The 50-day is below the 200-day, since Feb 17.

  • ADX 1457.8

    25 or more, with +DI above -DI.

  • Support$1.25

    Swing low from Sep 16, 8.1% below the price.

  • Resistance$1.57

    Swing high from Jan 7, 15.4% above the price.

  • Bollinger Bands (20, 2)Inside

    The bands run from $1.23 to $1.43.

  • Volume0.3x

    Against its 20-day average, for the time of day.

How GPRO ranks in Cameras & Imaging

GPRO is #3 of 3 by Quality Score among Photographic Equipment & Supplies. The top three are shown with their scores, and more by name.

  • 1IMAXImax13
  • 2KODKEastman Kodak6
  • 3GPROGoPro4

More in Cameras & Imaging, on the Consumer Discretionary page

When does GPRO report earnings, and what happens after?

Expected to report Thu Nov 5, after the close (in 30 days). Not yet confirmed by the company.

ReportedGapReaction5 sessions
Aug 10, 2026After close-7.2%-11.4%-12.3%
May 11, 2026After close-8.3%-14.4%-18.9%
Mar 5, 2026After close-12.0%-24.0%-26.2%
Nov 6, 2025After close-6.2%-10.0%-11.2%

The gap is the next open against the close before the report; the reaction is where that session closed. GPRO closed higher after 0 of its last 4. Past behavior, not a forecast.

Report dates and past reactions come from sessions that have already closed, so none of these figures move.

About GoPro

GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.

636 employeesSan Mateo, CAgopro.com

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Straight Answers

Are the prices delayed?

Only on the public pages, which run at least 15 minutes behind. Pro members, and anyone on a guest pass, see real-time prices: the scanner refreshes every 15 seconds, and your watchlist every few seconds, pre-market and after hours included.

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The price, the score, the chart checks and readings, and the industry rank on this page are delayed at least 15 minutes. Filings are shown as filed, because a disclosure is already days or weeks old when it becomes public. Earnings dates and past reactions are settled sessions.